Health care · County · Alabama
Chiropractors in Marshall County, AL
The chiropractors in Marshall County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #836 of 1,490 scored counties
#21 of 28 scored counties in Alabama
- Listings
- 18
- 0 chain locations (0%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $37.9M
- On medical and dental services · $1,039 a household
- Spending per listing
- $2.1M
- 12% below the U.S.
- Listings per 10k households
- 4.9
- 9% below the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the chiropractors around any address in Marshall County
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,039 per household (19% below the U.S. average), households in Marshall County spend about $37.9M a year on medical and dental services. That is about $2.1M of household spending for each practice on map listings, 12% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
There are 18 chiropractors on map listings in Marshall County as of September 2026. None of them are chain locations, against 8% across the U.S. That comes to 4.9 for every 10,000 households, 9% below the U.S. rate of 5.4.
In 2023, official counts showed 11 businesses with payroll in Marshall County classed as offices of chiropractors. That is one for every 3,314 households, against one for every 3,237 across the U.S.
Population estimates put the population change in Marshall County from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). For chiropractors, Marshall County has a Groundwork market score of 47 (lower middle): #836 of 1,490 scored counties and #21 of 28 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 3.6 | 5.4 |
| Spending per listing | $2.1M | $2.9M | $2.4M |
| Households per official establishment | 3,314 | 4,468 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +5.7% | +0.8% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on medical and dental services | $1,039 | $1,050 | $1,288 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 47 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 11
- Employees, 2023
- 58
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 180 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for chiropractors, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Clair County, AL | 75 | 6 | 1.7 | $6.3M | +7.1% | #125 of 1,490 |
| 2Autauga County, AL | 75 | 5 | 2.2 | $5.1M | +5.1% | #128 of 1,490 |
| 3Coffee County, AL | 75 | 5 | 2.4 | $4.4M | +6.3% | #131 of 1,490 |
| 4Elmore County, AL | 74 | 5 | 1.5 | $7.3M | +4.2% | #149 of 1,490 |
| 5Lee County, AL | 72 | 21 | 3.0 | $3.5M | +8.6% | #183 of 1,490 |
| 6Shelby County, AL | 71 | 39 | 4.5 | $2.8M | +6.5% | #218 of 1,490 |
| 7Limestone County, AL | 69 | 19 | 4.6 | $2.5M | +18.0% | #249 of 1,490 |
| 8Chilton County, AL | 68 | 5 | 2.8 | $3.6M | +5.9% | #254 of 1,490 |
| 9Talladega County, AL | 65 | 7 | 2.1 | $4.6M | +0.3% | #317 of 1,490 |
| 10Tuscaloosa County, AL | 61 | 32 | 3.6 | $3M | +3.8% | #431 of 1,490 |
| 21Marshall County, AL | 47 | 18 | 4.9 | $2.1M | +6.0% | #836 of 1,490 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in Marshall County, AL?
As of September 2026, map listings count 18 chiropractors in Marshall County. None of them are chain locations. The listings count chiropractors. Official counts show 11 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in Marshall County, AL spend on medical and dental services?
About $37.9M a year, or $1,039 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 18 chiropractors on map listings, it comes to $2.1M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for chiropractors?
Marshall County has 4.9 chiropractors per 10,000 households, 9% below the U.S. rate of 5.4. Spending per practice is $2.1M, 12% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, Marshall County would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 3,314 households, against one for every 3,237 across the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 47 for chiropractors (lower middle), #836 of 1,490 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.