Home services · County · Alabama
House cleaning businesses in Marshall County, AL
How Marshall County, AL compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #58 of 847 scored counties
#4 of 18 scored counties in Alabama
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $50.1M
- On lawn care, cleaning and other household services · $1,373 a household
- Spending per listing
- $8.3M
- 30% above the U.S.
- Listings per 10k households
- 1.6
- 27% below the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the house cleaning businesses around any address in Marshall County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for house cleaning businesses in Marshall County is 77 (high), #58 of 847 scored counties and #4 of 18 scored counties in Alabama. That puts it in the top 10% of counties for house cleaning businesses.
Households in Marshall County spend about $50.1M a year on lawn care, cleaning and other household services, or $1,373 per household, 3% below the U.S. average. That is about $8.3M of household spending for each business on map listings, 30% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Marshall County has 6 house cleaning businesses on map listings as of September 2026. Chain locations make up 33% of them, against 8% across the U.S. That comes to 1.6 for every 10,000 households, 27% below the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Marshall County was 12 in 2023. That is one for every 3,038 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as janitorial and carpet cleaning services in Marshall County. Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%).
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 2.0 | 2.2 |
| Spending per listing | $8.3M | $7M | $6.4M |
| Households per official establishment | 3,038 | 2,478 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +13.7% | +6.6% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,373 | $1,393 | $1,414 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 77 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 12
- Employees, 2023
- 596
- Annual payroll, 2023
- $20.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for house cleaning businesses, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 91 | 5 | 1.2 | $12.8M | +18.0% | #6 of 847 |
| 2St. Clair County, AL | 78 | 7 | 2.0 | $7.2M | +7.1% | #52 of 847 |
| 3Tuscaloosa County, AL | 77 | 13 | 1.4 | $9.7M | +3.8% | #56 of 847 |
| 4Marshall County, AL | 77 | 6 | 1.6 | $8.3M | +6.0% | #58 of 847 |
| 5Lee County, AL | 74 | 14 | 2.0 | $6.9M | +8.6% | #75 of 847 |
| 6Morgan County, AL | 70 | 10 | 2.0 | $7M | +2.6% | #103 of 847 |
| 7Madison County, AL | 67 | 42 | 2.5 | $6.3M | +11.0% | #141 of 847 |
| 8Etowah County, AL | 63 | 5 | 1.3 | $10M | +0.4% | #180 of 847 |
| 9Houston County, AL | 63 | 7 | 1.6 | $8.3M | +2.8% | #182 of 847 |
| 10Elmore County, AL | 62 | 10 | 3.0 | $4.8M | +4.2% | #208 of 847 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Marshall County, AL?
Map listings as of September 2026 show 6 house cleaning businesses in Marshall County. 2 of them (33%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 12 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Marshall County, AL spend on lawn care, cleaning and other household services?
About $50.1M a year, or $1,373 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 6 house cleaning businesses on map listings, it comes to $8.3M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for house cleaning businesses?
Marshall County has 1.6 house cleaning businesses per 10,000 households, 27% below the U.S. rate of 2.2. Spending per business is $8.3M, 30% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Marshall County would have about 8, against 6 on map listings. There is one business with payroll in the industry for every 3,038 households, against one for every 1,735 across the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 77 for house cleaning businesses (high), #58 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.