Food and drink · County · Oregon
Restaurants and cafes in Umatilla County, OR
Competitor counts, household spending and official business counts for restaurants and cafes in Umatilla County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,878 of 2,405 scored counties
#13 of 29 scored counties in Oregon
- Listings
- 320
- 98 chain locations (31%)
- Official establishments
- 132
- +14.8% since 2019
- Household spending a year
- $102.1M
- On food away from home · $3,555 a household
- Spending per listing
- $319K
- 14% below the U.S.
- Listings per 10k households
- 111.5
- 2% above the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the restaurants and cafes around any address in Umatilla County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in Umatilla County is 34 (lower middle), #1,878 of 2,405 scored counties and #13 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 320 restaurants and cafes in Umatilla County. Of those, 98 are chain locations, or 31%, against 34% across the U.S. Per 10,000 households, that is 111.5, 2% above the U.S. rate of 109.8.
Households in Umatilla County spend about $102.1M a year on food away from home, or $3,555 per household, 13% below the U.S. average. That is about $319K of household spending for each restaurant on map listings, 14% below the U.S. figure of $371K.
In 2023, official counts showed 132 businesses with payroll in Umatilla County classed as restaurants and other eating places, up 14.8% from 2019. That is one for every 217 households, against one for every 209 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $2.8M have gone to businesses classed as restaurants and other eating places in Umatilla County. Between 2020 and 2025, the population of Umatilla County grew 1.5%, slower than the U.S. (+3.1%).
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 111.5 | 130.4 | 109.8 |
| Spending per listing | $319K | $312K | $371K |
| Households per official establishment | 217 | 184 | 209 |
| Official establishment growth, 2019–2023 | +14.8% | +2.8% | +6.0% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,555 | $4,070 | $4,070 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 34 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 115 → 132+14.8% over the period
- Employees, 2023
- 1,983
- Annual payroll, 2023
- $45.1M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 32098 chain locations
- Listings at the U.S. rate for this spending
- 275The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $2.8M
SBA-backed loans to businesses classed as restaurants and other eating places in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for restaurants and cafes, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 80 | 89 | 82.5 | $479K | +10.6% | #143 of 2,405 |
| 2Columbia County, OR | 72 | 165 | 78.8 | $504K | +2.6% | #341 of 2,405 |
| 3Polk County, OR | 61 | 342 | 103.7 | $394K | +2.3% | #730 of 2,405 |
| 4Washington County, OR | 60 | 2,425 | 103.0 | $457K | +1.8% | #754 of 2,405 |
| 5Clackamas County, OR | 59 | 1,612 | 98.4 | $468K | +0.9% | #788 of 2,405 |
| 6Linn County, OR | 57 | 448 | 88.3 | $413K | +3.0% | #878 of 2,405 |
| 7Jefferson County, OR | 51 | 99 | 112.3 | $333K | +4.7% | #1,165 of 2,405 |
| 8Benton County, OR | 50 | 427 | 110.8 | $358K | +4.4% | #1,199 of 2,405 |
| 9Deschutes County, OR | 43 | 1,212 | 142.7 | $304K | +6.8% | #1,514 of 2,405 |
| 10Morrow County, OR | 42 | 47 | 108.6 | $331K | +3.1% | #1,548 of 2,405 |
| 13Umatilla County, OR | 34 | 320 | 111.5 | $319K | +1.5% | #1,878 of 2,405 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes34
- Sit-down restaurants36
- Fast food and sandwich shops47
- Pizza67
- Coffee shops and cafes32
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Umatilla County, OR?
Umatilla County has 320 restaurants and cafes on map listings as of September 2026. 98 of them (31%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 132 businesses with payroll classed as restaurants and other eating places in 2023, up 14.8% from 2019. Official counts also show 16 one-person businesses without payroll.
How much do households in Umatilla County, OR spend on food away from home?
About $102.1M a year, or $3,555 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 320 restaurants and cafes on map listings, it comes to $319K per restaurant. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for restaurants and cafes?
Umatilla County has 111.5 restaurants and cafes per 10,000 households, 2% above the U.S. rate of 109.8. Spending per restaurant is $319K, 14% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Umatilla County would have about 275, against 320 on map listings. There is one business with payroll in the industry for every 217 households, against one for every 209 across the U.S. The official count rose 14.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 34 for restaurants and cafes (lower middle), #1,878 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.