Food and drink · County · Oregon
Bakeries and dessert shops in Umatilla County, OR
The bakeries and dessert shops in Umatilla County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,144 of 1,889 scored counties
#16 of 28 scored counties in Oregon
- Listings
- 24
- 7 chain locations (29%)
- Official establishments
- 19
- All snack bars and retail bakeries
- Household spending a year
- $102.1M
- On food away from home · $3,555 a household
- Spending per listing
- $4.3M
- 3% above the U.S.
- Listings per 10k households
- 8.4
- 14% below the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the bakeries and dessert shops around any address in Umatilla County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Umatilla County comes to about $102.1M a year: $3,555 per household, 13% below the U.S. average. That is about $4.3M of household spending for each shop on map listings, 3% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Umatilla County has 24 bakeries and dessert shops on map listings as of September 2026. Of those, 7 are chain locations, or 29%, against 35% across the U.S. That is 8.4 per 10,000 households, 14% below the U.S. rate of 9.8.
The official count of businesses with payroll classed as snack bars and retail bakeries in Umatilla County was 19 in 2023. That is one for every 1,511 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 3 SBA-backed loans worth $2.4M have gone to businesses classed as snack bars and retail bakeries in Umatilla County.
Population estimates put the population change in Umatilla County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). For bakeries and dessert shops, Umatilla County has a Groundwork market score of 44 (lower middle): #1,144 of 1,889 scored counties and #16 of 28 scored counties in Oregon.
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 8.8 | 9.8 |
| Spending per listing | $4.3M | $4.6M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,511 | 961 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +11.2% | +24.6% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,555 | $4,070 | $4,070 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 44 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 19All snack bars and retail bakeries
- Employees, 2023
- 206
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 247 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.4M
SBA-backed loans to businesses classed as snack bars and retail bakeries in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for bakeries and dessert shops, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 75 | 8 | 7.4 | $5.3M | +10.6% | #173 of 1,889 |
| 2Jefferson County, OR | 74 | 5 | 5.7 | $6.6M | +4.7% | #179 of 1,889 |
| 3Polk County, OR | 68 | 21 | 6.4 | $6.4M | +2.3% | #309 of 1,889 |
| 4Columbia County, OR | 66 | 9 | 4.3 | $9.2M | +2.6% | #352 of 1,889 |
| 5Washington County, OR | 62 | 174 | 7.4 | $6.4M | +1.8% | #462 of 1,889 |
| 6Clackamas County, OR | 60 | 122 | 7.4 | $6.2M | +0.9% | #534 of 1,889 |
| 7Yamhill County, OR | 59 | 28 | 7.1 | $5.8M | +2.2% | #571 of 1,889 |
| 8Benton County, OR | 57 | 32 | 8.3 | $4.8M | +4.4% | #655 of 1,889 |
| 9Klamath County, OR | 55 | 14 | 4.8 | $6.8M | +0.9% | #719 of 1,889 |
| 10Deschutes County, OR | 53 | 85 | 10.0 | $4.3M | +6.8% | #822 of 1,889 |
| 16Umatilla County, OR | 44 | 24 | 8.4 | $4.3M | +1.5% | #1,144 of 1,889 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes34
- Sit-down restaurants36
- Fast food and sandwich shops47
- Pizza67
- Coffee shops and cafes32
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Umatilla County, OR?
Map listings as of September 2026 show 24 bakeries and dessert shops in Umatilla County. 7 of them (29%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 19 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Umatilla County, OR spend on food away from home?
About $102.1M a year, or $3,555 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 24 bakeries and dessert shops on map listings, it comes to $4.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for bakeries and dessert shops?
Umatilla County has 8.4 bakeries and dessert shops per 10,000 households, 14% below the U.S. rate of 9.8. Spending per shop is $4.3M, 3% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Umatilla County would have about 25, against 24 on map listings. There is one business with payroll in the industry for every 1,511 households, against one for every 1,369 across the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 44 for bakeries and dessert shops (lower middle), #1,144 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.