Food and drink · County · Oregon
Coffee shops and cafes in Umatilla County, OR
The coffee shops and cafes in Umatilla County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,688 of 2,063 scored counties
#11 of 29 scored counties in Oregon
- Listings
- 39
- 16 chain locations (41%)
- Official establishments
- 19
- All snack and nonalcoholic beverage bars
- Household spending a year
- $102.1M
- On food away from home · $3,555 a household
- Spending per listing
- $2.6M
- 29% below the U.S.
- Listings per 10k households
- 13.6
- 24% above the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the coffee shops and cafes around any address in Umatilla County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For coffee shops and cafes, Umatilla County has a Groundwork market score of 32 (lower middle): #1,688 of 2,063 scored counties and #11 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 39 coffee shops and cafes in Umatilla County. Of those, 16 are chain locations, or 41%, against 39% across the U.S. Per 10,000 households, that is 13.6, 24% above the U.S. rate of 11.0.
Household spending on food away from home in Umatilla County comes to about $102.1M a year: $3,555 per household, 13% below the U.S. average. That works out to $2.6M per cafe, 29% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 19 businesses with payroll in Umatilla County classed as snack and nonalcoholic beverage bars. That is one for every 1,511 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 3 SBA-backed loans worth $2.4M have gone to businesses classed as snack and nonalcoholic beverage bars in Umatilla County. Population estimates show Umatilla County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 18.6 | 11.0 |
| Spending per listing | $2.6M | $2.2M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,511 | 1,025 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +24.3% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on food away from home | $3,555 | $4,070 | $4,070 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 32 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 19All snack and nonalcoholic beverage bars
- Employees, 2023
- 206
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 3916 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.4M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for coffee shops and cafes, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 58 | 14 | 13.0 | $3M | +10.6% | #708 of 2,063 |
| 2Polk County, OR | 53 | 35 | 10.6 | $3.8M | +2.3% | #898 of 2,063 |
| 3Washington County, OR | 46 | 323 | 13.7 | $3.4M | +1.8% | #1,178 of 2,063 |
| 4Jefferson County, OR | 45 | 17 | 19.3 | $1.9M | +4.7% | #1,228 of 2,063 |
| 5Columbia County, OR | 44 | 25 | 11.9 | $3.3M | +2.6% | #1,251 of 2,063 |
| 6Clackamas County, OR | 42 | 237 | 14.5 | $3.2M | +0.9% | #1,324 of 2,063 |
| 7Deschutes County, OR | 38 | 179 | 21.1 | $2.1M | +6.8% | #1,503 of 2,063 |
| 8Marion County, OR | 37 | 196 | 15.4 | $2.5M | +2.7% | #1,531 of 2,063 |
| 9Benton County, OR | 37 | 72 | 18.7 | $2.1M | +4.4% | #1,537 of 2,063 |
| 10Yamhill County, OR | 35 | 73 | 18.6 | $2.2M | +2.2% | #1,595 of 2,063 |
| 11Umatilla County, OR | 32 | 39 | 13.6 | $2.6M | +1.5% | #1,688 of 2,063 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes34
- Sit-down restaurants36
- Fast food and sandwich shops47
- Pizza67
- Coffee shops and cafes32
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Umatilla County, OR?
There are 39 coffee shops and cafes on map listings in Umatilla County as of September 2026. 16 of them (41%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 19 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in Umatilla County, OR spend on food away from home?
About $102.1M a year, or $3,555 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 39 coffee shops and cafes on map listings, it comes to $2.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for coffee shops and cafes?
Umatilla County has 13.6 coffee shops and cafes per 10,000 households, 24% above the U.S. rate of 11.0. Spending per cafe is $2.6M, 29% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Umatilla County would have about 28, against 39 on map listings. There is one business with payroll in the industry for every 1,511 households, against one for every 1,518 across the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 32 for coffee shops and cafes (lower middle), #1,688 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.