Groceries and convenience · County · Oregon
Grocery and convenience stores in Umatilla County, OR
Competitor counts, household spending and official business counts for grocery and convenience stores in Umatilla County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,861 of 2,402 scored counties
#16 of 29 scored counties in Oregon
- Listings
- 75
- 28 chain locations (37%)
- Official establishments
- 31
- +3.3% since 2019
- Household spending a year
- $164.5M
- On groceries · $5,730 a household
- Spending per listing
- $2.2M
- 35% below the U.S.
- Listings per 10k households
- 26.1
- 40% above the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the grocery and convenience stores around any address in Umatilla County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in Umatilla County is 33 (lower middle), #1,861 of 2,402 scored counties and #16 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
Household spending on groceries in Umatilla County comes to about $164.5M a year: $5,730 per household, 9% below the U.S. average. Spread across 75 grocery and convenience stores, that is $2.2M per store, 35% below the U.S. figure of $3.4M.
Umatilla County has 75 grocery and convenience stores on map listings as of September 2026. Of those, 28 are chain locations, or 37%, against 42% across the U.S. That comes to 26.1 for every 10,000 households, 40% above the U.S. rate of 18.7.
The official count of businesses with payroll classed as grocery and convenience stores in Umatilla County was 31 in 2023, up 3.3% from 2019. That is one for every 926 households, against one for every 1,293 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.9M have gone to businesses classed as grocery and convenience stores in Umatilla County. Population estimates put the population change in Umatilla County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.1 | 19.6 | 18.7 |
| Spending per listing | $2.2M | $3.1M | $3.4M |
| Households per official establishment | 926 | 994 | 1,293 |
| Official establishment growth, 2019–2023 | +3.3% | +6.4% | +7.2% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on groceries | $5,730 | $6,152 | $6,319 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 33 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 31+3.3% over the period
- Employees, 2023
- 603
- Annual payroll, 2023
- $16.5M
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 7528 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.9M
SBA-backed loans to businesses classed as grocery and convenience stores in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for grocery and convenience stores, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Deschutes County, OR | 73 | 140 | 16.5 | $3.9M | +6.8% | #355 of 2,402 |
| 2Washington County, OR | 72 | 326 | 13.8 | $4.8M | +1.8% | #377 of 2,402 |
| 3Polk County, OR | 72 | 47 | 14.2 | $4.3M | +2.3% | #383 of 2,402 |
| 4Clackamas County, OR | 69 | 249 | 15.2 | $4.4M | +0.9% | #456 of 2,402 |
| 5Columbia County, OR | 68 | 35 | 16.7 | $3.7M | +2.6% | #498 of 2,402 |
| 6Benton County, OR | 63 | 65 | 16.9 | $3.6M | +4.4% | #660 of 2,402 |
| 7Marion County, OR | 50 | 247 | 19.5 | $3.1M | +2.7% | #1,202 of 2,402 |
| 8Crook County, OR | 50 | 28 | 26.0 | $2.4M | +10.6% | #1,215 of 2,402 |
| 9Yamhill County, OR | 49 | 88 | 22.4 | $2.8M | +2.2% | #1,246 of 2,402 |
| 10Jefferson County, OR | 48 | 19 | 21.6 | $2.7M | +4.7% | #1,289 of 2,402 |
| 16Umatilla County, OR | 33 | 75 | 26.1 | $2.2M | +1.5% | #1,861 of 2,402 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores33
- Grocery stores44
- Convenience stores31
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Umatilla County, OR?
Map listings as of September 2026 show 75 grocery and convenience stores in Umatilla County. 28 of them (37%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 31 businesses with payroll classed as grocery and convenience stores in 2023, up 3.3% from 2019. Another 13 one-person businesses have no payroll, by official counts.
How much do households in Umatilla County, OR spend on groceries?
About $164.5M a year, or $5,730 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 75 grocery and convenience stores on map listings, it comes to $2.2M per store. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for grocery and convenience stores?
Umatilla County has 26.1 grocery and convenience stores per 10,000 households, 40% above the U.S. rate of 18.7. Spending per store is $2.2M, 35% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Umatilla County would have about 49, against 75 on map listings. There is one business with payroll in the industry for every 926 households, against one for every 1,293 across the U.S. The official count rose 3.3% from 2019 to 2023, against +7.2% for the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 33 for grocery and convenience stores (lower middle), #1,861 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.