Groundwork

Real estate · County · Oregon

Mortgage brokers and lenders in Umatilla County, OR

How Umatilla County, OR compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #751 of 887 scored counties
#17 of 23 scored counties in Oregon

Listings
17
3 chain locations (18%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$478.9M
On rent and homeowner costs · $16,681 a household
Housing spending per listing (U.S. = 100)
72
28% below the U.S.
Listings per 10k households
5.9
37% above the U.S.
Population, 2025
81,119
+1.5% since 2020

See the mortgage brokers and lenders around any address in Umatilla County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for mortgage brokers and lenders in Umatilla County is 32 (lower middle), #751 of 887 scored counties and #17 of 23 scored counties in Oregon. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 17 mortgage brokers and lenders in Umatilla County. Chain locations make up 18% of them, against 21% across the U.S. That is 5.9 per 10,000 households, 37% above the U.S. rate of 4.3.

At $16,681 per household (in line with the U.S. average), households in Umatilla County spend about $478.9M a year on rent and homeowner costs. Housing spending per office is 28% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

In 2023, official counts showed 8 businesses with payroll in Umatilla County classed as mortgage brokers and real estate lenders. That is one for every 3,588 households, against one for every 4,897 across the U.S. Between 2020 and 2025, the population of Umatilla County grew 1.5%, slower than the U.S. (+3.1%).

How Umatilla County compares

The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Umatilla County, OR compared with Oregon and the U.S.
MeasureUmatilla CountyOregonU.S.
Listings per 10k households5.96.04.3
Housing spending per listing (U.S. = 100)7278100
Households per official establishment3,5883,4584,897
Official establishment growth, 2019–2023n/a+9.7%+9.5%
Population growth, 2020–2025+1.5%+0.7%+3.1%
Spending per household on rent and homeowner costs$16,681$18,335$16,661
Median household income$67,728$83,011$80,734
Groundwork market score3228

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 8
Employees, 2023
20
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
173 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Umatilla County

Population, 2025 estimate
81,119+1.5% since 2020
Households
28,707
Median age
37.5
Homes lived in by their owners
68%
Vehicles per household
2.2
Land area
3,215 sq. mi.
People per square mile
25
Median household income
$67,728+23.8% vs. 2015–2019, before inflation
Average household income
$86,272
Median home value
$282,600
Jobs located here
32,108
Daytime population
77,707Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Umatilla County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for mortgage brokers and lenders, numbered among those based in Oregon, with Umatilla County marked.

Top counties in Oregon

Counties in Oregon ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Douglas County, OR7281.7246+0.6%#92 of 887
2Polk County, OR6451.5309+2.3%#179 of 887
3Benton County, OR60143.6127+4.4%#248 of 887
4Coos County, OR5772.4171−1.5%#287 of 887
5Columbia County, OR5794.3107+2.6%#302 of 887
6Lincoln County, OR5452.2194+0.3%#340 of 887
7Multnomah County, OR541303.7131−2.6%#348 of 887
8Yamhill County, OR51184.6103+2.2%#426 of 887
9Crook County, OR5054.6100+10.6%#445 of 887
10Linn County, OR49214.1105+3.0%#458 of 887
17Umatilla County, OR32175.972+1.5%#751 of 887

Other business types in Umatilla County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Umatilla County, OR?

Umatilla County has 17 mortgage brokers and lenders on map listings as of September 2026. 3 of them (18%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 8 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Umatilla County, OR spend on rent and homeowner costs?

About $478.9M a year, or $16,681 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 17 mortgage brokers and lenders on map listings, housing spending per office is 28% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.

How does Umatilla County, OR compare with the U.S. for mortgage brokers and lenders?

Umatilla County has 5.9 mortgage brokers and lenders per 10,000 households, 37% above the U.S. rate of 4.3. The index of housing spending per office is 72, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Umatilla County would have about 12, against 17 on map listings. There is one business with payroll in the industry for every 3,588 households, against one for every 4,897 across the U.S.

How fast is Umatilla County, OR growing?

Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 32 for mortgage brokers and lenders (lower middle), #751 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Umatilla County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Umatilla County

Screening a site or an acquisition in Umatilla County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.