Fitness and classes · County · Oregon
Martial arts and dance studios in Umatilla County, OR
Competitor counts, household spending and official business counts for martial arts and dance studios in Umatilla County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #58 of 1,334 scored counties
#4 of 23 scored counties in Oregon
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $25.7M
- On memberships, classes and admissions · $897 a household
- Spending per listing
- $3.2M
- 59% above the U.S.
- Listings per 10k households
- 2.8
- 43% below the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the martial arts and dance studios around any address in Umatilla County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For martial arts and dance studios, Umatilla County has a Groundwork market score of 78 (high): #58 of 1,334 scored counties and #4 of 23 scored counties in Oregon. That puts it in the top 10% of counties for martial arts and dance studios.
Household spending on memberships, classes and admissions in Umatilla County comes to about $25.7M a year: $897 per household, 9% below the U.S. average. That is about $3.2M of household spending for each studio on map listings, 59% above the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
Umatilla County has 8 martial arts and dance studios on map listings as of September 2026. None of them are chain locations, against 7% across the U.S. That comes to 2.8 for every 10,000 households, 43% below the U.S. rate of 4.9.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in Umatilla County was 3 in 2023. That is one for every 9,569 households, against one for every 3,473 across the U.S. Population estimates put the population change in Umatilla County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 4.7 | 4.9 |
| Spending per listing | $3.2M | $2.5M | $2M |
| Households per official establishment | 9,569 | 3,343 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | +11.1% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $897 | $1,161 | $983 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 78 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 11
- Annual payroll, 2023
- $325K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for martial arts and dance studios, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Polk County, OR | 85 | 12 | 3.6 | $3.1M | +2.3% | #14 of 1,334 |
| 2Linn County, OR | 82 | 13 | 2.6 | $3.6M | +3.0% | #26 of 1,334 |
| 3Columbia County, OR | 81 | 7 | 3.3 | $3.2M | +2.6% | #36 of 1,334 |
| 4Umatilla County, OR | 78 | 8 | 2.8 | $3.2M | +1.5% | #58 of 1,334 |
| 5Marion County, OR | 72 | 47 | 3.7 | $2.8M | +2.7% | #129 of 1,334 |
| 6Lincoln County, OR | 69 | 6 | 2.6 | $3.3M | +0.3% | #173 of 1,334 |
| 7Clackamas County, OR | 66 | 83 | 5.1 | $2.8M | +0.9% | #234 of 1,334 |
| 8Deschutes County, OR | 66 | 45 | 5.3 | $2.4M | +6.8% | #239 of 1,334 |
| 9Washington County, OR | 61 | 136 | 5.8 | $2.5M | +1.8% | #348 of 1,334 |
| 10Klamath County, OR | 60 | 11 | 3.8 | $2.1M | +0.9% | #374 of 1,334 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes74
- Gyms73
- Yoga, Pilates and fitness studios
- Martial arts and dance studios78
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Umatilla County, OR?
Map listings as of September 2026 show 8 martial arts and dance studios in Umatilla County. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Umatilla County, OR spend on memberships, classes and admissions?
About $25.7M a year, or $897 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 8 martial arts and dance studios on map listings, it comes to $3.2M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for martial arts and dance studios?
Umatilla County has 2.8 martial arts and dance studios per 10,000 households, 43% below the U.S. rate of 4.9. Spending per studio is $3.2M, 59% above the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Umatilla County would have about 13, against 8 on map listings. There is one business with payroll in the industry for every 9,569 households, against one for every 3,473 across the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 78 for martial arts and dance studios (high), #58 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.