Beauty and personal care · Small-town market · Georgia
Nail salons in the Toccoa, GA area
Competitor counts, household spending and official business counts for nail salons in the Toccoa, GA area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.8M
- On personal care products and services · $745 a household
- Spending per listing
- $3.9M
- Too few listings to compare
- Listings per 10k households
- 1.9
- Too few listings to compare
- Population, 2025
- 27,854
- +3.8% since 2020
See the nail salons around any address in the Toccoa area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 nail salons in the Toccoa area. That is 1.9 per 10,000 households.
At $745 per household (26% below the U.S. average), households in the Toccoa area spend about $7.8M a year on personal care products and services. That works out to $3.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Toccoa area: counts under 3 aren’t published. Official counts list 18 one-person businesses without payroll.
Between 2020 and 2025, the population of the Toccoa area grew 3.8%, faster than the U.S. (+3.1%). With 2 nail salons on map listings, the Toccoa area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Toccoa area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Toccoa area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 7.4 | 6.0 |
| Spending per listing | $3.9M | $1.3M | $1.7M |
| Households per official establishment | n/a | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +3.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $745 | $926 | $1,005 |
| Median household income | $54,754 | $77,353 | $80,734 |
| Groundwork market score | Not scored | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Toccoa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Toccoa area
- Population, 2025 estimate
- 27,854+3.8% since 2020
- Households
- 10,524
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 179 sq. mi.
- People per square mile
- 151
- Median household income
- $54,754+16.1% vs. 2015–2019, before inflation
- Average household income
- $69,096
- Median home value
- $175,300
- Jobs located here
- 8,300
- Daytime population
- 22,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toccoa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for nail salons, numbered among those based in Georgia, with the Toccoa area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Statesboro, GA | 55 | 17 | 4.9 | $1.6M | +8.0% | #168 of 387 |
| 2Kingsland, GA | 53 | 9 | 4.1 | $2.1M | +9.5% | #181 of 387 |
| 3Jefferson, GA | 51 | 23 | 8.1 | $1.2M | +29.3% | #204 of 387 |
| 4LaGrange, GA-AL | 48 | 20 | 5.0 | $1.6M | +3.0% | #220 of 387 |
| 5Thomasville, GA | 48 | 16 | 5.6 | $1.4M | +1.3% | #221 of 387 |
| 6Cornelia, GA | 46 | 11 | 6.6 | $1.3M | +9.3% | #226 of 387 |
| 7Cedartown, GA | 43 | 9 | 5.7 | $1.4M | +6.0% | #246 of 387 |
| 8Thomaston, GA | 42 | 5 | 4.7 | $1.6M | +2.7% | #253 of 387 |
| 9Tifton, GA | 37 | 11 | 5.8 | $1.3M | +1.7% | #286 of 387 |
| 10Calhoun, GA | 36 | 14 | 6.6 | $1.3M | +6.9% | #292 of 387 |
| Toccoa, GA | Not scored | 2 | 1.9 | $3.9M | +3.8% |
Other business types in the Toccoa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons48
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Toccoa, GA area?
The Toccoa area has 2 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in the Toccoa area: counts under 3 are left out. Official counts also show 18 one-person businesses without payroll.
How much do households in the Toccoa, GA area spend on personal care products and services?
About $7.8M a year, or $745 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $3.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 10,524 households in the Toccoa area and national spending patterns by income.
How does the Toccoa, GA area compare with the U.S. for nail salons?
The Toccoa area has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, the Toccoa area would have about 5, against 2 on map listings.
How fast is the Toccoa, GA area growing?
Population estimates put the Toccoa area at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. The median household income in the Toccoa area is $54,754 a year, 32% below the U.S. median of $80,734. That rose 16.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Toccoa area has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toccoa area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Toccoa area
Screening a site or an acquisition in the Toccoa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toccoa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.