Real estate · County · Georgia
Real estate agents and brokers in Gwinnett County, GA
Competitor counts, household spending and official business counts for real estate agents and brokers in Gwinnett County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,660 of 2,176 scored counties
#75 of 97 scored counties in Georgia
- Listings
- 1,162
- 28 chain locations (2%)
- Official establishments
- 626
- +19.9% since 2019
- Household spending a year
- $5.3B
- On rent and homeowner costs · $16,273 a household
- Housing spending per listing (U.S. = 100)
- 84
- 16% below the U.S.
- Listings per 10k households
- 35.5
- 16% above the U.S.
- Population, 2025
- 1,018,099
- +6.2% since 2020
See the real estate agents and brokers around any address in Gwinnett County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Gwinnett County has a Groundwork market score of 39 (lower middle): #1,660 of 2,176 scored counties and #75 of 97 scored counties in Georgia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 1,162 real estate agents and brokers in Gwinnett County. Chain locations make up 2% of them, against 4% across the U.S. That comes to 35.5 for every 10,000 households, 16% above the U.S. rate of 30.6.
At $16,273 per household (2% below the U.S. average), households in Gwinnett County spend about $5.3B a year on rent and homeowner costs. Housing spending per office is 16% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 626 businesses with payroll classed as offices of real estate agents and brokers in Gwinnett County in 2023, up 19.9% from 2019. That is one for every 522 households, against one for every 788 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $908K have gone to businesses classed as offices of real estate agents and brokers in Gwinnett County. Population estimates put the population change in Gwinnett County from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%).
How Gwinnett County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Gwinnett County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.5 | 31.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 84 | 90 | 100 |
| Households per official establishment | 522 | 654 | 788 |
| Official establishment growth, 2019–2023 | +19.9% | +21.6% | +20.1% |
| Population growth, 2020–2025 | +6.2% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $16,273 | $15,525 | $16,661 |
| Median household income | $87,890 | $77,353 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 522 → 626+19.9% over the period
- Employees, 2023
- 874
- Annual payroll, 2023
- $50.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1,16228 chain locations
- Listings at the U.S. rate for this spending
- 976The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $908K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Gwinnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gwinnett County
- Population, 2025 estimate
- 1,018,099+6.2% since 2020
- Households
- 327,043
- Median age
- 36.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 2,273
- Median household income
- $87,890+23.7% vs. 2015–2019, before inflation
- Average household income
- $113,877
- Median home value
- $380,900
- Jobs located here
- 404,763
- Daytime population
- 958,914Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gwinnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate agents and brokers, numbered among those based in Georgia, with Gwinnett County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Peach County, GA | 83 | 8 | 7.5 | 356 | +6.5% | #11 of 2,176 |
| 2Lamar County, GA | 83 | 7 | 9.8 | 274 | +12.9% | #13 of 2,176 |
| 3Haralson County, GA | 80 | 8 | 6.8 | 397 | +10.0% | #21 of 2,176 |
| 4Walker County, GA | 79 | 23 | 8.7 | 291 | +3.7% | #40 of 2,176 |
| 5Jones County, GA | 78 | 9 | 8.3 | 326 | +2.8% | #50 of 2,176 |
| 6Madison County, GA | 76 | 9 | 8.0 | 319 | +8.8% | #67 of 2,176 |
| 7Lee County, GA | 73 | 13 | 10.6 | 270 | +2.9% | #125 of 2,176 |
| 8Paulding County, GA | 73 | 83 | 13.8 | 220 | +12.7% | #133 of 2,176 |
| 9Polk County, GA | 73 | 20 | 12.6 | 200 | +6.0% | #135 of 2,176 |
| 10Newton County, GA | 73 | 61 | 14.8 | 185 | +11.2% | #138 of 2,176 |
| 75Gwinnett County, GA | 39 | 1,162 | 35.5 | 84 | +6.2% | #1,660 of 2,176 |
Other business types in Gwinnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate38
- Real estate agents and brokers39
- Property management56
- Mortgage brokers and lenders44
- Home inspectors45
Funeral services
Questions
How many real estate agents and brokers are in Gwinnett County, GA?
Gwinnett County has 1,162 real estate agents and brokers on map listings as of September 2026. 28 of them (2%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 626 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 19.9% from 2019.
How much do households in Gwinnett County, GA spend on rent and homeowner costs?
About $5.3B a year, or $16,273 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). For the 1,162 real estate agents and brokers on map listings, housing spending per office is 16% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 327,043 households in Gwinnett County and national spending patterns by income.
How does Gwinnett County, GA compare with the U.S. for real estate agents and brokers?
Gwinnett County has 35.5 real estate agents and brokers per 10,000 households, 16% above the U.S. rate of 30.6. The index of housing spending per office is 84, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Gwinnett County would have about 976, against 1,162 on map listings. There is one business with payroll in the industry for every 522 households, against one for every 788 across the U.S. The official count rose 19.9% from 2019 to 2023, against +20.1% for the U.S.
How fast is Gwinnett County, GA growing?
Population estimates put Gwinnett County at 1,018,099 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 327,043 households. The median household income in Gwinnett County is $87,890 a year, 9% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gwinnett County scores 39 for real estate agents and brokers (lower middle), #1,660 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gwinnett County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Gwinnett County
Screening a site or an acquisition in Gwinnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.