Fitness and classes · County · Connecticut
Gyms in the Southeastern Connecticut Planning Region, CT
Competitor counts, household spending and official business counts for gyms in the Southeastern Connecticut Planning Region, CT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #619 of 1,792 scored counties
#7 of 9 scored counties in Connecticut
- Listings
- 99
- 23 chain locations (23%)
- Official establishments
- 33
- All fitness and recreational sports centers
- Household spending a year
- $114.4M
- On memberships, classes and admissions · $988 a household
- Spending per listing
- $1.2M
- 11% below the U.S.
- Listings per 10k households
- 8.6
- 13% above the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the gyms around any address in the Southeastern Connecticut Planning Region
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Southeastern Connecticut Planning Region spend about $114.4M a year on memberships, classes and admissions, or $988 per household, in line with the U.S. average. That is about $1.2M of household spending for each gym on map listings, 11% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Southeastern Connecticut Planning Region has 99 gyms on map listings as of September 2026. Of those, 23 are chain locations, or 23%, against 28% across the U.S. That comes to 8.6 for every 10,000 households, 13% above the U.S. rate of 7.6.
In 2023, official counts showed 33 businesses with payroll in the Southeastern Connecticut Planning Region classed as fitness and recreational sports centers. That is one for every 3,508 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 4 SBA-backed loans worth $1.5M have gone to businesses classed as fitness and recreational sports centers in the Southeastern Connecticut Planning Region.
Between 2020 and 2025, the population of the Southeastern Connecticut Planning Region grew 2.0%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in the Southeastern Connecticut Planning Region is 58 (upper middle), #619 of 1,792 scored counties and #7 of 9 scored counties in Connecticut.
How the Southeastern Connecticut Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Southeastern Connecticut Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 9.1 | 7.6 |
| Spending per listing | $1.2M | $1.3M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,508 | 2,481 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −7.2% | +5.8% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $988 | $1,158 | $983 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 58 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33All fitness and recreational sports centers
- Employees, 2023
- 447
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9923 chain locations
- Listings at the U.S. rate for this spending
- 88The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.5M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Southeastern Connecticut Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Southeastern Connecticut Planning Region
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Southeastern Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for gyms, numbered among those based in Connecticut, with the Southeastern Connecticut Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northeastern Connecticut Planning Region, CT | 76 | 25 | 6.3 | $1.6M | +3.0% | #122 of 1,792 |
| 2Naugatuck Valley Planning Region, CT | 73 | 126 | 7.0 | $1.5M | +3.2% | #169 of 1,792 |
| 3Greater Bridgeport Planning Region, CT | 71 | 93 | 7.8 | $1.5M | +4.1% | #208 of 1,792 |
| 4Northwest Hills Planning Region, CT | 67 | 31 | 6.5 | $1.7M | +2.2% | #283 of 1,792 |
| 5Lower Connecticut River Valley Planning Region, CT | 62 | 68 | 9.2 | $1.3M | +2.3% | #458 of 1,792 |
| 6Capitol Planning Region, CT | 59 | 340 | 8.7 | $1.3M | +3.1% | #568 of 1,792 |
| 7Southeastern Connecticut Planning Region, CT | 58 | 99 | 8.6 | $1.2M | +2.0% | #619 of 1,792 |
| 8Western Connecticut Planning Region, CT | 54 | 297 | 12.6 | $1.2M | +3.5% | #762 of 1,792 |
| 9South Central Connecticut Planning Region, CT | 52 | 225 | 9.8 | $1.1M | +2.5% | #845 of 1,792 |
Other business types in the Southeastern Connecticut Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Southeastern Connecticut Planning Region, CT?
Map listings as of September 2026 show 99 gyms in the Southeastern Connecticut Planning Region. 23 of them (23%) are chain locations. The listings count gyms and fitness centers. Official counts show 33 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Southeastern Connecticut Planning Region, CT spend on memberships, classes and admissions?
About $114.4M a year, or $988 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 99 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 115,768 households in the Southeastern Connecticut Planning Region and national spending patterns by income.
How does the Southeastern Connecticut Planning Region, CT compare with the U.S. for gyms?
The Southeastern Connecticut Planning Region has 8.6 gyms per 10,000 households, 13% above the U.S. rate of 7.6. Spending per gym is $1.2M, 11% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Southeastern Connecticut Planning Region would have about 88, against 99 on map listings. There is one business with payroll in the industry for every 3,508 households, against one for every 3,109 across the U.S.
How fast is the Southeastern Connecticut Planning Region, CT growing?
Population estimates put the Southeastern Connecticut Planning Region at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Southeastern Connecticut Planning Region is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Southeastern Connecticut Planning Region scores 58 for gyms (upper middle), #619 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Southeastern Connecticut Planning Region. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Southeastern Connecticut Planning Region
Screening a site or an acquisition in the Southeastern Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.