Groundwork

Pets · County · Connecticut

Pet businesses in the Southeastern Connecticut Planning Region, CT

Competitor counts, household spending and official business counts for pet businesses in the Southeastern Connecticut Planning Region, CT, set against other counties and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,669 of 2,200 scored counties
#6 of 9 scored counties in Connecticut

Listings
125
24 chain locations (19%)
Official establishments
69
Businesses with payroll, 2023
Household spending a year
$78.9M
On pets · $681 a household
Spending per listing
$631K
28% below the U.S.
Listings per 10k households
10.8
4% above the U.S.
Population, 2025
284,015
+2.0% since 2020

See the pet businesses around any address in the Southeastern Connecticut Planning Region

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in the Southeastern Connecticut Planning Region is 36 (lower middle), #1,669 of 2,200 scored counties and #6 of 9 scored counties in Connecticut. That puts it in the bottom quarter of counties.

Household spending on pets in the Southeastern Connecticut Planning Region comes to about $78.9M a year: $681 per household, 25% below the U.S. average. That works out to $631K per business, 28% below the U.S. figure of $878K.

There are 125 pet businesses on map listings in the Southeastern Connecticut Planning Region as of September 2026. 24 of them (19%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 10.8, 4% above the U.S. rate of 10.4.

Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in the Southeastern Connecticut Planning Region in 2023. That is one for every 1,678 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $16K has gone to businesses classed as pet care, veterinarians and pet stores in the Southeastern Connecticut Planning Region. Population estimates put the population change in the Southeastern Connecticut Planning Region from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%).

How the Southeastern Connecticut Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Southeastern Connecticut Planning Region, CT compared with Connecticut and the U.S.
MeasureSoutheastern Connecticut Planning RegionConnecticutU.S.
Listings per 10k households10.811.110.4
Spending per listing$631K$671K$878K
Households per official establishment1,6781,6601,852
Official establishment growth, 2019–2023n/a+5.1%+11.4%
Population growth, 2020–2025+2.0%+3.0%+3.1%
Spending per household on pets$681$742$909
Median household income$86,586$95,781$80,734
Groundwork market score3629

Official counts and lending

Businesses

Official establishments, 2019 to 2023
69
Employees, 2023
748
Annual payroll, 2023
$27.8M
One-person businesses, 2023
164Businesses with no payroll
Map listings, September 2026
12524 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$16K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Southeastern Connecticut Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Southeastern Connecticut Planning Region

Population, 2025 estimate
284,015+2.0% since 2020
Households
115,768
Median age
42.3
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
598 sq. mi.
People per square mile
468
Median household income
$86,586
Average household income
$111,769
Median home value
$323,400
Jobs located here
118,380
Daytime population
270,328Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Southeastern Connecticut Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for pet businesses, numbered among those based in Connecticut, with the Southeastern Connecticut Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greater Bridgeport Planning Region, CT541159.6$763K+4.1%#909 of 2,200
2South Central Connecticut Planning Region, CT502139.2$765K+2.5%#1,090 of 2,200
3Naugatuck Valley Planning Region, CT491659.2$752K+3.2%#1,134 of 2,200
4Western Connecticut Planning Region, CT4732713.9$633K+3.5%#1,244 of 2,200
5Capitol Planning Region, CT4539310.0$723K+3.1%#1,324 of 2,200
6Southeastern Connecticut Planning Region, CT3612510.8$631K+2.0%#1,669 of 2,200
7Lower Connecticut River Valley Planning Region, CT3011215.1$511K+2.3%#1,872 of 2,200
8Northwest Hills Planning Region, CT266814.2$509K+2.2%#1,985 of 2,200
9Northeastern Connecticut Planning Region, CT226717.0$408K+3.0%#2,079 of 2,200

Other business types in the Southeastern Connecticut Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many pet businesses are in the Southeastern Connecticut Planning Region, CT?

As of September 2026, map listings count 125 pet businesses in the Southeastern Connecticut Planning Region. 24 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 69 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 164 one-person businesses have no payroll, by official counts.

How much do households in the Southeastern Connecticut Planning Region, CT spend on pets?

About $78.9M a year, or $681 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 125 pet businesses on map listings, it comes to $631K per business. It is estimated from the incomes of the 115,768 households in the Southeastern Connecticut Planning Region and national spending patterns by income.

How does the Southeastern Connecticut Planning Region, CT compare with the U.S. for pet businesses?

The Southeastern Connecticut Planning Region has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $631K, 28% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Southeastern Connecticut Planning Region would have about 90, against 125 on map listings. There is one business with payroll in the industry for every 1,678 households, against one for every 1,852 across the U.S.

How fast is the Southeastern Connecticut Planning Region, CT growing?

Population estimates put the Southeastern Connecticut Planning Region at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Southeastern Connecticut Planning Region is $86,586, 7% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Southeastern Connecticut Planning Region scores 36 for pet businesses (lower middle), #1,669 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Southeastern Connecticut Planning Region. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Southeastern Connecticut Planning Region

Screening a site or an acquisition in the Southeastern Connecticut Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.