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Auto · Metro area · Virginia

Collision repair and body shops in the Harrisonburg, VA metro area

How the Harrisonburg, VA metro area compares with other metro areas and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #241 of 381 scored metro areas
#6 of 9 scored metro areas based in Virginia

Listings
19
2 chain locations (11%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$52.3M
On vehicle maintenance and repairs · $1,045 a household
Spending per listing
$2.8M
11% below the U.S.
Listings per 10k households
3.8
23% above the U.S.
Population, 2025
140,155
+3.5% since 2020

See the collision repair and body shops around any address in the Harrisonburg metro area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 19 collision repair and body shops in the Harrisonburg metro area. Chain locations make up 11% of them, against 14% across the U.S. Per 10,000 households, that is 3.8, 23% above the U.S. rate of 3.1.

Households in the Harrisonburg metro area spend about $52.3M a year on vehicle maintenance and repairs, or $1,045 per household, 9% above the U.S. average. That works out to $2.8M per shop, 11% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.

In 2023, official counts showed 14 businesses with payroll in the Harrisonburg metro area classed as automotive body, paint and interior repair. That is one for every 3,575 households, against one for every 3,689 across the U.S.

Population estimates show the Harrisonburg metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). For collision repair and body shops, the Harrisonburg metro area has a Groundwork market score of 44 (lower middle): #241 of 381 scored metro areas and #6 of 9 scored metro areas based in Virginia.

How the Harrisonburg metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Harrisonburg, VA metro area compared with Virginia and the U.S.
MeasureHarrisonburg metro areaVirginiaU.S.
Listings per 10k households3.82.53.1
Spending per listing$2.8M$3.9M$3.1M
Households per official establishment3,5754,2773,689
Official establishment growth, 2019–2023n/a+0.6%−0.8%
Population growth, 2020–2025+3.5%+2.8%+3.1%
Spending per household on vehicle maintenance and repairs$1,045$968$958
Median household income$75,065$93,170$80,734
Groundwork market score4470

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14
Employees, 2023
123
Annual payroll, 2023
$7.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
192 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Harrisonburg metro area

Population, 2025 estimate
140,155+3.5% since 2020
Households
50,046
Median age
37.3
Homes lived in by their owners
63%
Vehicles per household
2.2
Land area
867 sq. mi.
People per square mile
158
Median household income
$75,065+32.9% vs. 2015–2019, before inflation
Average household income
$97,373
Median home value
$309,300
Jobs located here
66,301
Daytime population
138,028Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrisonburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

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Collision repair and body shops across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for collision repair and body shops, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Charlottesville, VA80182.0$4.9M+3.1%#10 of 381
2Richmond, VA741212.3$4.3M+5.5%#34 of 381
3Staunton-Stuarts Draft, VA7291.7$5.6M+3.2%#43 of 381
4Winchester, VA-WV69132.3$4.4M+6.5%#64 of 381
Washington-Arlington-Alexandria, DC-VA-MD-WV635742.4$3.7M+3.3%#107 of 381
Kingsport-Bristol, TN-VA61312.4$3.9M+2.3%#120 of 381
5Virginia Beach-Chesapeake-Norfolk, VA-NC601562.2$4.1M+0.9%#127 of 381
6Harrisonburg, VA44193.8$2.8M+3.5%#241 of 381
7Blacksburg-Christiansburg-Radford, VA43213.0$3.2M−0.1%#247 of 381
8Roanoke, VA41332.5$3.7M+0.4%#253 of 381

Other business types in the Harrisonburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many collision repair and body shops are in the Harrisonburg, VA metro area?

There are 19 collision repair and body shops on map listings in the Harrisonburg metro area as of September 2026. 2 of them (11%) are chain locations. The listings count collision repair and auto body shops. Official counts show 14 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Harrisonburg, VA metro area spend on vehicle maintenance and repairs?

About $52.3M a year, or $1,045 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 19 collision repair and body shops on map listings, it comes to $2.8M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.

How does the Harrisonburg, VA metro area compare with the U.S. for collision repair and body shops?

The Harrisonburg metro area has 3.8 collision repair and body shops per 10,000 households, 23% above the U.S. rate of 3.1. Spending per shop is $2.8M, 11% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Harrisonburg metro area would have about 17, against 19 on map listings. There is one business with payroll in the industry for every 3,575 households, against one for every 3,689 across the U.S.

How fast is the Harrisonburg, VA metro area growing?

Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 44 for collision repair and body shops (lower middle), #241 of 381 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Harrisonburg metro area

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.