Auto · Metro area · Michigan
Collision repair and body shops in the Grand Rapids-Wyoming-Kentwood, MI metro area
How the Grand Rapids-Wyoming-Kentwood, MI metro area compares with other metro areas and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #201 of 381 scored metro areas
#11 of 15 scored metro areas based in Michigan
- Listings
- 141
- 21 chain locations (15%)
- Official establishments
- 143
- −8.9% since 2019
- Household spending a year
- $483.1M
- On vehicle maintenance and repairs · $1,097 a household
- Spending per listing
- $3.4M
- 11% above the U.S.
- Listings per 10k households
- 3.2
- 3% above the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the collision repair and body shops around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Grand Rapids-Wyoming-Kentwood metro area spend about $483.1M a year on vehicle maintenance and repairs, or $1,097 per household, 15% above the U.S. average. Spread across 141 collision repair and body shops, that is $3.4M per shop, 11% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
The Grand Rapids-Wyoming-Kentwood metro area has 141 collision repair and body shops on map listings as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That comes to 3.2 for every 10,000 households, 3% above the U.S. rate of 3.1.
Official counts show 143 businesses with payroll classed as automotive body, paint and interior repair in the Grand Rapids-Wyoming-Kentwood metro area in 2023, down 8.9% from 2019. That is one for every 3,079 households, against one for every 3,689 across the U.S. Since fiscal 2022, 11 SBA-backed loans worth $3.6M have gone to businesses classed as automotive body, paint and interior repair in the Grand Rapids-Wyoming-Kentwood metro area.
Population estimates put the population change in the Grand Rapids-Wyoming-Kentwood metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). For collision repair and body shops, the Grand Rapids-Wyoming-Kentwood metro area has a Groundwork market score of 50 (upper middle): #201 of 381 scored metro areas and #11 of 15 scored metro areas based in Michigan.
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.9 | 3.1 |
| Spending per listing | $3.4M | $3.5M | $3.1M |
| Households per official establishment | 3,079 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | −8.9% | −4.1% | −0.8% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,097 | $1,022 | $958 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 50 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 143−8.9% over the period
- Employees, 2023
- 1,184
- Annual payroll, 2023
- $77.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14121 chain locations
- Listings at the U.S. rate for this spending
- 157The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $3.6M
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for collision repair and body shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 78 | 14 | 2.2 | $5.1M | +0.7% | #18 of 381 |
| 2Ann Arbor, MI | 74 | 24 | 1.6 | $6.4M | −0.4% | #29 of 381 |
| South Bend-Mishawaka, IN-MI | 67 | 31 | 2.4 | $4.2M | +0.1% | #77 of 381 |
| 3Jackson, MI | 67 | 16 | 2.6 | $4M | −0.4% | #78 of 381 |
| 4Midland, MI | 67 | 10 | 2.9 | $3.8M | +0.3% | #80 of 381 |
| 5Lansing-East Lansing, MI | 61 | 51 | 2.6 | $3.8M | +1.4% | #121 of 381 |
| 6Muskegon-Norton Shores, MI | 61 | 19 | 2.8 | $3.6M | +1.8% | #122 of 381 |
| 7Kalamazoo-Portage, MI | 57 | 31 | 2.9 | $3.5M | +0.8% | #153 of 381 |
| 8Niles, MI | 53 | 17 | 2.7 | $3.8M | −1.3% | #174 of 381 |
| 9Traverse City, MI | 52 | 21 | 3.2 | $3.4M | +2.2% | #186 of 381 |
| 11Grand Rapids-Wyoming-Kentwood, MI | 50 | 141 | 3.2 | $3.4M | +2.8% | #201 of 381 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care53
- Auto repair shops57
- Collision repair and body shops50
- Car washes and detailing45
- Tire shops75
- Oil change and quick lube35
- Gas stations60
- Insurance agencies26
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
Map listings as of September 2026 show 141 collision repair and body shops in the Grand Rapids-Wyoming-Kentwood metro area. 21 of them (15%) are chain locations. The listings count collision repair and auto body shops. Official counts show 143 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 8.9% from 2019.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on vehicle maintenance and repairs?
About $483.1M a year, or $1,097 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 141 collision repair and body shops on map listings, it comes to $3.4M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for collision repair and body shops?
The Grand Rapids-Wyoming-Kentwood metro area has 3.2 collision repair and body shops per 10,000 households, 3% above the U.S. rate of 3.1. Spending per shop is $3.4M, 11% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 157, against 141 on map listings. There is one business with payroll in the industry for every 3,079 households, against one for every 3,689 across the U.S. The official count fell 8.9% from 2019 to 2023, against −0.8% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 50 for collision repair and body shops (upper middle), #201 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.