Pets · Small-town market · Iowa
Pet businesses in the Spirit Lake, IA area
Competitor counts, household spending and official business counts for pet businesses in the Spirit Lake, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #272 of 527 scored small-town markets
#5 of 15 scored small-town markets based in Iowa
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $7.7M
- On pets · $870 a household
- Spending per listing
- $641K
- 27% below the U.S.
- Listings per 10k households
- 13.6
- 31% above the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the pet businesses around any address in the Spirit Lake area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 pet businesses in the Spirit Lake area. One of them (8%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 13.6, 31% above the U.S. rate of 10.4.
Households in the Spirit Lake area spend about $7.7M a year on pets, or $870 per household, 4% below the U.S. average. That works out to $641K per business, 27% below the U.S. figure of $878K.
In 2023, official counts showed 7 businesses with payroll in the Spirit Lake area classed as pet care, veterinarians and pet stores. That is one for every 1,264 households, against one for every 1,852 across the U.S. Official counts also show 11 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $184K has gone to businesses classed as pet care, veterinarians and pet stores in the Spirit Lake area.
Population estimates put the population change in the Spirit Lake area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). The Spirit Lake area scores 51 (upper middle) on the Groundwork market score for pet businesses, ranking #272 of 527 scored small-town markets and #5 of 15 scored small-town markets based in Iowa.
How the Spirit Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spirit Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 12.9 | 10.4 |
| Spending per listing | $641K | $654K | $878K |
| Households per official establishment | 1,264 | 1,542 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +11.4% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on pets | $870 | $843 | $909 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | 51 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 80
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $184K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Spirit Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spirit Lake area
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spirit Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for pet businesses, numbered among those based in Iowa, with the Spirit Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Storm Lake, IA | 67 | 6 | 8.0 | $1M | −1.7% | #79 of 527 |
| 2Le Mars, IA | 58 | 11 | 10.7 | $818K | 0.0% | #160 of 527 |
| 3Marshalltown, IA | 57 | 18 | 11.6 | $674K | −0.5% | #179 of 527 |
| 4Ottumwa, IA | 52 | 18 | 12.9 | $583K | −0.3% | #258 of 527 |
| 5Spirit Lake, IA | 51 | 12 | 13.6 | $641K | +1.7% | #272 of 527 |
| 6Clinton, IA | 50 | 25 | 12.8 | $620K | −0.9% | #279 of 527 |
| 7Carroll, IA | 45 | 12 | 13.6 | $593K | −2.0% | #333 of 527 |
| 8Pella, IA | 45 | 20 | 15.0 | $570K | +2.3% | #336 of 527 |
| 9Spencer, IA | 43 | 10 | 13.7 | $561K | −0.8% | #354 of 527 |
| 10Muscatine, IA | 42 | 21 | 12.1 | $648K | −3.0% | #359 of 527 |
Other business types in the Spirit Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses51
- Veterinarians
- Pet grooming and boarding43
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Spirit Lake, IA area?
There are 12 pet businesses on map listings in the Spirit Lake area as of September 2026. One of them (8%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 11 one-person businesses have no payroll, by official counts.
How much do households in the Spirit Lake, IA area spend on pets?
About $7.7M a year, or $870 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $641K per business. It is estimated from the incomes of the 8,845 households in the Spirit Lake area and national spending patterns by income.
How does the Spirit Lake, IA area compare with the U.S. for pet businesses?
The Spirit Lake area has 13.6 pet businesses per 10,000 households, 31% above the U.S. rate of 10.4. Spending per business is $641K, 27% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Spirit Lake area would have about 9, against 12 on map listings. There is one business with payroll in the industry for every 1,264 households, against one for every 1,852 across the U.S.
How fast is the Spirit Lake, IA area growing?
Population estimates put the Spirit Lake area at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. The median household income in the Spirit Lake area is $75,432 a year, 7% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spirit Lake area scores 51 for pet businesses (upper middle), #272 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spirit Lake area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Spirit Lake area
Screening a site or an acquisition in the Spirit Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.