Pets · Small-town market · Iowa
Veterinarians in the Spirit Lake, IA area
The veterinarians in the Spirit Lake, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.7M
- On pets · $870 a household
- Spending per listing
- $2.6M
- 6% below the U.S.
- Listings per 10k households
- 3.4
- 3% above the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the veterinarians around any address in the Spirit Lake area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 veterinarians in the Spirit Lake area. That is 3.4 per 10,000 households, 3% above the U.S. rate of 3.3.
Households in the Spirit Lake area spend about $7.7M a year on pets, or $870 per household, 4% below the U.S. average. Spread across 3 veterinarians, that is $2.6M per clinic, 6% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as veterinary services in the Spirit Lake area in 2023. That is one for every 2,948 households, against one for every 3,767 across the U.S.
Population estimates show the Spirit Lake area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 veterinarians on map listings, the Spirit Lake area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Spirit Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spirit Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 4.6 | 3.3 |
| Spending per listing | $2.6M | $1.8M | $2.7M |
| Households per official establishment | 2,948 | 2,741 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.8% | +6.8% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on pets | $870 | $843 | $909 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 71
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Spirit Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spirit Lake area
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spirit Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for veterinarians, numbered among those based in Iowa, with the Spirit Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muscatine, IA | 57 | 5 | 2.9 | $2.7M | −3.0% | #143 of 398 |
| 2Mason City, IA | 49 | 8 | 3.5 | $2.3M | −1.5% | #208 of 398 |
| 3Fort Dodge, IA | 46 | 7 | 4.6 | $1.7M | −0.4% | #235 of 398 |
| 4Clinton, IA | 41 | 8 | 4.1 | $1.9M | −0.9% | #257 of 398 |
| 5Pella, IA | 38 | 9 | 6.8 | $1.3M | +2.3% | #286 of 398 |
| 6Marshalltown, IA | 36 | 8 | 5.2 | $1.5M | −0.5% | #300 of 398 |
| 7Carroll, IA | 23 | 6 | 6.8 | $1.2M | −2.0% | #369 of 398 |
| 8Ottumwa, IA | 21 | 9 | 6.4 | $1.2M | −0.3% | #377 of 398 |
| 9Fort Madison, IA | 18 | 9 | 6.3 | $1.2M | −3.6% | #385 of 398 |
| Spirit Lake, IA | Not scored | 3 | 3.4 | $2.6M | +1.7% |
Other business types in the Spirit Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses51
- Veterinarians
- Pet grooming and boarding43
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Spirit Lake, IA area?
The Spirit Lake area has 3 veterinarians on map listings as of September 2026. The listings count veterinary clinics and animal hospitals. Official counts show 3 businesses with payroll classed as veterinary services in 2023.
How much do households in the Spirit Lake, IA area spend on pets?
About $7.7M a year, or $870 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 3 veterinarians on map listings, it comes to $2.6M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 8,845 households in the Spirit Lake area and national spending patterns by income.
How does the Spirit Lake, IA area compare with the U.S. for veterinarians?
The Spirit Lake area has 3.4 veterinarians per 10,000 households, 3% above the U.S. rate of 3.3. Spending per clinic is $2.6M, 6% below the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 2,948 households, against one for every 3,767 across the U.S.
How fast is the Spirit Lake, IA area growing?
Population estimates put the Spirit Lake area at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. The median household income in the Spirit Lake area is $75,432 a year, 7% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spirit Lake area has no market score for veterinarians: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spirit Lake area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Spirit Lake area
Screening a site or an acquisition in the Spirit Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.