Beauty and personal care · Small-town market · Iowa
Salons, barbers and spas in the Spirit Lake, IA area
How the Spirit Lake, IA area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #362 of 538 scored small-town markets
#10 of 15 scored small-town markets based in Iowa
- Listings
- 47
- 9 chain locations (19%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $9M
- On personal care products and services · $1,020 a household
- Spending per listing
- $192K
- 10% below the U.S.
- Listings per 10k households
- 53.1
- 13% above the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the salons, barbers and spas around any address in the Spirit Lake area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Spirit Lake area spend about $9M a year on personal care products and services, or $1,020 per household, in line with the U.S. average. Spread across 47 salons, barbers and spas, that is $192K per business, 10% below the U.S. figure of $213K.
The Spirit Lake area has 47 salons, barbers and spas on map listings as of September 2026. 9 of them (19%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 53.1, 13% above the U.S. rate of 47.2.
In 2023, official counts showed 9 businesses with payroll in the Spirit Lake area classed as personal care services. That is one for every 983 households, against one for every 804 across the U.S. Another 68 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Spirit Lake area grew 1.7%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Spirit Lake area has a Groundwork market score of 43 (lower middle): #362 of 538 scored small-town markets and #10 of 15 scored small-town markets based in Iowa.
How the Spirit Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spirit Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.1 | 40.0 | 47.2 |
| Spending per listing | $192K | $248K | $213K |
| Households per official establishment | 983 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $990 | $1,005 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | 43 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 20
- Annual payroll, 2023
- $918K
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 479 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Spirit Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spirit Lake area
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spirit Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for salons, barbers and spas, numbered among those based in Iowa, with the Spirit Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 72 | 46 | 29.7 | $316K | −0.5% | #39 of 538 |
| 2Pella, IA | 71 | 37 | 27.8 | $361K | +2.3% | #44 of 538 |
| 3Le Mars, IA | 62 | 44 | 42.7 | $239K | 0.0% | #124 of 538 |
| 4Muscatine, IA | 59 | 57 | 32.9 | $286K | −3.0% | #158 of 538 |
| 5Clinton, IA | 57 | 72 | 36.9 | $254K | −0.9% | #183 of 538 |
| 6Ottumwa, IA | 52 | 48 | 34.3 | $261K | −0.3% | #243 of 538 |
| 7Fort Dodge, IA | 50 | 60 | 39.0 | $233K | −0.4% | #274 of 538 |
| 8Spencer, IA | 49 | 33 | 45.3 | $203K | −0.8% | #293 of 538 |
| 9Fort Madison, IA | 47 | 48 | 33.5 | $264K | −3.6% | #306 of 538 |
| 10Spirit Lake, IA | 43 | 47 | 53.1 | $192K | +1.7% | #362 of 538 |
Other business types in the Spirit Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons58
- Barbershops
- Nail salons46
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Spirit Lake, IA area?
Map listings as of September 2026 show 47 salons, barbers and spas in the Spirit Lake area. 9 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts list 68 one-person businesses without payroll.
How much do households in the Spirit Lake, IA area spend on personal care products and services?
About $9M a year, or $1,020 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 47 salons, barbers and spas on map listings, it comes to $192K per business. It is estimated from the incomes of the 8,845 households in the Spirit Lake area and national spending patterns by income.
How does the Spirit Lake, IA area compare with the U.S. for salons, barbers and spas?
The Spirit Lake area has 53.1 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $192K, 10% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Spirit Lake area would have about 42, against 47 on map listings. There is one business with payroll in the industry for every 983 households, against one for every 804 across the U.S.
How fast is the Spirit Lake, IA area growing?
Population estimates put the Spirit Lake area at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. The median household income in the Spirit Lake area is $75,432 a year, 7% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spirit Lake area scores 43 for salons, barbers and spas (lower middle), #362 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spirit Lake area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Spirit Lake area
Screening a site or an acquisition in the Spirit Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.