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Landscaping and lawn care companies in the Spirit Lake, IA area
The landscaping and lawn care companies in the Spirit Lake, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #372 of 399 scored small-town markets
#11 of 12 scored small-town markets based in Iowa
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 33
- +22.2% since 2019
- Household spending a year
- $11.3M
- On lawn care, cleaning and other household services · $1,274 a household
- Spending per listing
- $751K
- 74% below the U.S.
- Listings per 10k households
- 17.0
- 3.5 times the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the landscaping and lawn care companies around any address in the Spirit Lake area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Spirit Lake area scores 26 (lower middle) on the Groundwork market score for landscaping and lawn care companies, ranking #372 of 399 scored small-town markets and #11 of 12 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 15 landscaping and lawn care companies in the Spirit Lake area. Of those, 2 are chain locations, or 13%, against 4% across the U.S. That is 17.0 per 10,000 households, 3.5 times the U.S. rate of 4.8.
Households in the Spirit Lake area spend about $11.3M a year on lawn care, cleaning and other household services, or $1,274 per household, 10% below the U.S. average. That works out to $751K per company, 74% below the U.S. figure of $2.9M. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade.
The official count of businesses with payroll classed as landscaping services in the Spirit Lake area was 33 in 2023, up 22.2% from 2019. That is one for every 268 households, against one for every 1,095 across the U.S. Population estimates put the population change in the Spirit Lake area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%).
How the Spirit Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spirit Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.0 | 5.8 | 4.8 |
| Spending per listing | $751K | $2.1M | $2.9M |
| Households per official establishment | 268 | 1,059 | 1,095 |
| Official establishment growth, 2019–2023 | +22.2% | +10.3% | +9.2% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,274 | $1,230 | $1,414 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | 26 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33+22.2% over the period
- Employees, 2023
- 75
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as landscaping services in the Spirit Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spirit Lake area
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spirit Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for landscaping and lawn care companies, numbered among those based in Iowa, with the Spirit Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 50 | 7 | 5.3 | $2.4M | +2.3% | #184 of 399 |
| 2Clinton, IA | 47 | 8 | 4.1 | $2.9M | −0.9% | #213 of 399 |
| 3Marshalltown, IA | 46 | 9 | 5.8 | $2M | −0.5% | #225 of 399 |
| 4Burlington, IA-IL | 45 | 6 | 3.0 | $3.7M | −2.5% | #227 of 399 |
| 5Ottumwa, IA | 44 | 7 | 5.0 | $2.2M | −0.3% | #243 of 399 |
| 6Carroll, IA | 41 | 5 | 5.7 | $2.1M | −2.0% | #265 of 399 |
| 7Fort Madison, IA | 39 | 6 | 4.2 | $2.7M | −3.6% | #274 of 399 |
| 8Muscatine, IA | 33 | 9 | 5.2 | $2.2M | −3.0% | #323 of 399 |
| 9Fort Dodge, IA | 31 | 11 | 7.2 | $1.6M | −0.4% | #337 of 399 |
| 10Mason City, IA | 30 | 14 | 6.2 | $1.9M | −1.5% | #344 of 399 |
| 11Spirit Lake, IA | 26 | 15 | 17.0 | $751K | +1.7% | #372 of 399 |
Other business types in the Spirit Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades36
- HVAC and plumbing61
- Electricians34
- Roofing and gutters33
- Lawn, cleaning and pest control27
- Landscaping and lawn care26
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Spirit Lake, IA area?
There are 15 landscaping and lawn care companies on map listings in the Spirit Lake area as of September 2026. 2 of them (13%) are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 33 businesses with payroll classed as landscaping services in 2023, up 22.2% from 2019.
How much do households in the Spirit Lake, IA area spend on lawn care, cleaning and other household services?
About $11.3M a year, or $1,274 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 15 landscaping and lawn care companies on map listings, it comes to $751K per company. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies. It is estimated from the incomes of the 8,845 households in the Spirit Lake area and national spending patterns by income.
How does the Spirit Lake, IA area compare with the U.S. for landscaping and lawn care companies?
The Spirit Lake area has 17.0 landscaping and lawn care companies per 10,000 households, 3.5 times the U.S. rate of 4.8. Spending per company is $751K, 74% below the U.S. figure of $2.9M. At the national ratio of landscaping and lawn care companies to household spending, the Spirit Lake area would have about 4, against 15 on map listings. There is one business with payroll in the industry for every 268 households, against one for every 1,095 across the U.S. The official count rose 22.2% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Spirit Lake, IA area growing?
Population estimates put the Spirit Lake area at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. The median household income in the Spirit Lake area is $75,432 a year, 7% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spirit Lake area scores 26 for landscaping and lawn care companies (lower middle), #372 of 399 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spirit Lake area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Spirit Lake area
Screening a site or an acquisition in the Spirit Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.