Funeral services · Metro area · California
Funeral homes in the Visalia, CA metro area
Competitor counts, household spending and official business counts for funeral homes in the Visalia, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #146 of 377 scored metro areas
#23 of 25 scored metro areas based in California
- Listings
- 25
- 2 chain locations (8%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $19.5M
- On funerals · $136 a household
- Spending per listing
- $780K
- 15% above the U.S.
- Listings per 10k households
- 1.7
- 19% below the U.S.
- Population, 2025
- 485,146
- +2.4% since 2020
See the funeral homes around any address in the Visalia metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $136 per household (5% below the U.S. average), households in the Visalia metro area spend about $19.5M a year on funerals. That is about $780K of household spending for each home on map listings, 15% above the U.S. figure of $679K.
There are 25 funeral homes on map listings in the Visalia metro area as of September 2026. Of those, 2 are chain locations, or 8%, against 10% across the U.S. That comes to 1.7 for every 10,000 households, 19% below the U.S. rate of 2.1.
In 2023, official counts showed 15 businesses with payroll in the Visalia metro area classed as funeral homes and funeral services. That is one for every 9,546 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $3.3M has gone to businesses classed as funeral homes and funeral services in the Visalia metro area.
Population estimates put the population change in the Visalia metro area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The Visalia metro area scores 55 (upper middle) on the Groundwork market score for funeral homes, ranking #146 of 377 scored metro areas and #23 of 25 scored metro areas based in California.
How the Visalia metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Visalia metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 1.1 | 2.1 |
| Spending per listing | $780K | $1.4M | $679K |
| Households per official establishment | 9,546 | 17,063 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +3.4% | −1.7% |
| Population growth, 2020–2025 | +2.4% | −0.4% | +3.1% |
| Spending per household on funerals | $136 | $151 | $143 |
| Median household income | $71,300 | $99,122 | $80,734 |
| Groundwork market score | 55 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 143
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 252 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3.3M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Visalia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Visalia metro area
- Population, 2025 estimate
- 485,146+2.4% since 2020
- Households
- 143,195
- Median age
- 32.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 2.1
- Land area
- 4,824 sq. mi.
- People per square mile
- 99
- Median household income
- $71,300+43.5% vs. 2015–2019, before inflation
- Average household income
- $92,178
- Median home value
- $330,100
- Jobs located here
- 170,584
- Daytime population
- 466,926Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Visalia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across California
Every California market ranked →The highest-scoring metro areas in California for funeral homes, numbered among those based in California, with the Visalia metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Riverside-San Bernardino-Ontario, CA | 80 | 173 | 1.2 | $1.3M | +3.5% | #30 of 377 |
| 2Sacramento-Roseville-Folsom, CA | 78 | 101 | 1.1 | $1.3M | +3.2% | #33 of 377 |
| 3Santa Rosa-Petaluma, CA | 77 | 21 | 1.1 | $1.5M | −0.4% | #37 of 377 |
| 4San Jose-Sunnyvale-Santa Clara, CA | 76 | 53 | 0.8 | $1.9M | −0.6% | #43 of 377 |
| 5Santa Maria-Santa Barbara, CA | 75 | 15 | 1.0 | $1.7M | −1.4% | #45 of 377 |
| 6Stockton-Lodi, CA | 74 | 38 | 1.5 | $947K | +5.5% | #54 of 377 |
| 7Los Angeles-Long Beach-Anaheim, CA | 73 | 399 | 0.9 | $1.7M | −2.6% | #55 of 377 |
| 8San Francisco-Oakland-Fremont, CA | 73 | 168 | 1.0 | $1.6M | −2.4% | #56 of 377 |
| 9San Luis Obispo-Paso Robles, CA | 72 | 12 | 1.1 | $1.5M | 0.0% | #61 of 377 |
| 10Salinas, CA | 71 | 16 | 1.2 | $1.4M | −1.5% | #66 of 377 |
| 23Visalia, CA | 55 | 25 | 1.7 | $780K | +2.4% | #146 of 377 |
Other business types in the Visalia metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes55
Questions
How many funeral homes are in the Visalia, CA metro area?
As of September 2026, map listings count 25 funeral homes in the Visalia metro area. 2 of them (8%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Visalia, CA metro area spend on funerals?
About $19.5M a year, or $136 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 25 funeral homes on map listings, it comes to $780K per home. It is estimated from the incomes of the 143,195 households in the Visalia metro area and national spending patterns by income.
How does the Visalia, CA metro area compare with the U.S. for funeral homes?
The Visalia metro area has 1.7 funeral homes per 10,000 households, 19% below the U.S. rate of 2.1. Spending per home is $780K, 15% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Visalia metro area would have about 29, against 25 on map listings. There is one business with payroll in the industry for every 9,546 households, against one for every 8,510 across the U.S.
How fast is the Visalia, CA metro area growing?
Population estimates put the Visalia metro area at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. The median household income in the Visalia metro area is $71,300 a year, 12% below the U.S. median of $80,734. That rose 43.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Visalia metro area scores 55 for funeral homes (upper middle), #146 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Visalia metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Visalia metro area
Screening a site or an acquisition in the Visalia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.