Groceries and convenience · Metro area · California
Grocery and convenience stores in the Visalia, CA metro area
The grocery and convenience stores in the Visalia, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #362 of 387 scored metro areas
#23 of 25 scored metro areas based in California
- Listings
- 398
- 117 chain locations (29%)
- Official establishments
- 161
- +4.6% since 2019
- Household spending a year
- $835.8M
- On groceries · $5,837 a household
- Spending per listing
- $2.1M
- 38% below the U.S.
- Listings per 10k households
- 27.8
- 49% above the U.S.
- Population, 2025
- 485,146
- +2.4% since 2020
See the grocery and convenience stores around any address in the Visalia metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in the Visalia metro area is 20 (low), #362 of 387 scored metro areas and #23 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
At $5,837 per household (8% below the U.S. average), households in the Visalia metro area spend about $835.8M a year on groceries. That is about $2.1M of household spending for each store on map listings, 38% below the U.S. figure of $3.4M.
There are 398 grocery and convenience stores on map listings in the Visalia metro area as of September 2026. Of those, 117 are chain locations, or 29%, against 42% across the U.S. Per 10,000 households, that is 27.8, 49% above the U.S. rate of 18.7.
The official count of businesses with payroll classed as grocery and convenience stores in the Visalia metro area was 161 in 2023, up 4.6% from 2019. That is one for every 889 households, against one for every 1,293 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $8M have gone to businesses classed as grocery and convenience stores in the Visalia metro area. Between 2020 and 2025, the population of the Visalia metro area grew 2.4%, slower than the U.S. (+3.1%).
How the Visalia metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Visalia metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.8 | 18.1 | 18.7 |
| Spending per listing | $2.1M | $3.6M | $3.4M |
| Households per official establishment | 889 | 1,214 | 1,293 |
| Official establishment growth, 2019–2023 | +4.6% | +5.3% | +7.2% |
| Population growth, 2020–2025 | +2.4% | −0.4% | +3.1% |
| Spending per household on groceries | $5,837 | $6,548 | $6,319 |
| Median household income | $71,300 | $99,122 | $80,734 |
| Groundwork market score | 20 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 161+4.6% over the period
- Employees, 2023
- 2,795
- Annual payroll, 2023
- $98M
- One-person businesses, 2023
- 79Businesses with no payroll
- Map listings, September 2026
- 398117 chain locations
- Listings at the U.S. rate for this spending
- 247The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $8M
SBA-backed loans to businesses classed as grocery and convenience stores in the Visalia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Visalia metro area
- Population, 2025 estimate
- 485,146+2.4% since 2020
- Households
- 143,195
- Median age
- 32.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 2.1
- Land area
- 4,824 sq. mi.
- People per square mile
- 99
- Median household income
- $71,300+43.5% vs. 2015–2019, before inflation
- Average household income
- $92,178
- Median home value
- $330,100
- Jobs located here
- 170,584
- Daytime population
- 466,926Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Visalia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across California
Every California market ranked →The highest-scoring metro areas in California for grocery and convenience stores, numbered among those based in California, with the Visalia metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Jose-Sunnyvale-Santa Clara, CA | 68 | 962 | 14.1 | $5.3M | −0.6% | #68 of 387 |
| 2Sacramento-Roseville-Folsom, CA | 64 | 1,420 | 16.1 | $4M | +3.2% | #98 of 387 |
| 3San Diego-Chula Vista-Carlsbad, CA | 61 | 1,804 | 15.4 | $4.3M | −0.6% | #120 of 387 |
| 4Vallejo, CA | 60 | 255 | 16.2 | $4M | +0.6% | #124 of 387 |
| 5Riverside-San Bernardino-Ontario, CA | 57 | 2,572 | 17.7 | $3.5M | +3.5% | #152 of 387 |
| 6San Francisco-Oakland-Fremont, CA | 56 | 2,906 | 16.7 | $4.3M | −2.4% | #154 of 387 |
| 7Oxnard-Thousand Oaks-Ventura, CA | 50 | 496 | 17.7 | $3.8M | −1.5% | #198 of 387 |
| 8Los Angeles-Long Beach-Anaheim, CA | 47 | 7,916 | 17.6 | $3.7M | −2.6% | #216 of 387 |
| 9San Luis Obispo-Paso Robles, CA | 47 | 213 | 19.5 | $3.3M | 0.0% | #219 of 387 |
| 10Santa Rosa-Petaluma, CA | 43 | 369 | 19.3 | $3.5M | −0.4% | #243 of 387 |
| 23Visalia, CA | 20 | 398 | 27.8 | $2.1M | +2.4% | #362 of 387 |
Other business types in the Visalia metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores20
- Grocery stores17
- Convenience stores33
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Visalia, CA metro area?
As of September 2026, map listings count 398 grocery and convenience stores in the Visalia metro area. 117 of them (29%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 161 businesses with payroll classed as grocery and convenience stores in 2023, up 4.6% from 2019. Official counts list 79 one-person businesses without payroll.
How much do households in the Visalia, CA metro area spend on groceries?
About $835.8M a year, or $5,837 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 398 grocery and convenience stores on map listings, it comes to $2.1M per store. It is estimated from the incomes of the 143,195 households in the Visalia metro area and national spending patterns by income.
How does the Visalia, CA metro area compare with the U.S. for grocery and convenience stores?
The Visalia metro area has 27.8 grocery and convenience stores per 10,000 households, 49% above the U.S. rate of 18.7. Spending per store is $2.1M, 38% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Visalia metro area would have about 247, against 398 on map listings. There is one business with payroll in the industry for every 889 households, against one for every 1,293 across the U.S. The official count rose 4.6% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Visalia, CA metro area growing?
Population estimates put the Visalia metro area at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. The median household income in the Visalia metro area is $71,300 a year, 12% below the U.S. median of $80,734. That rose 43.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Visalia metro area scores 20 for grocery and convenience stores (low), #362 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Visalia metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Visalia metro area
Screening a site or an acquisition in the Visalia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.