County profile · California
Tulare County, CA market data
How Tulare County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 485,146
- +2.4% since 2020
- Households
- 143,195
- Median household income
- $71,300
- +43.5% vs. 2015–2019, before inflation
- Median home value
- $330,100
- Jobs located here
- 170,584
- Highest market score
- 81
- Pet grooming and boarding, #49 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Tulare County by name and distance, and the households and spending within reach. Or open the report at the center of Tulare County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tulare County has an estimated 485,146 people and 143,195 households. Between 2020 and 2025, the population of Tulare County grew 2.4%, slower than the U.S. (+3.1%). Median household income in Tulare County is $71,300, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.5%, before inflation.
Relative to the U.S., household spending in Tulare County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in Tulare County, pet grooming and boarding businesses (81), pet businesses (81) and veterinarians (81) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #49 of 1,461 scored counties.
Tulare County is part of the Visalia metro area. Against the U.S., map listings per household run highest for tire shops (87% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (67% below the U.S. rate).
All 56 business types in Tulare County
Highest Groundwork market score first. Each score compares Tulare County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 81 | #49 of 1,461 | 38 | 2.7 | $3.4M | 135 | 11 |
| Pet businesses | 81 | #57 of 2,200 | 106 | 7.4 | $1.2M | 140 | 45 |
| Veterinarians | 81 | #73 of 1,485 | 33 | 2.3 | $3.9M | 145 | 25 |
| Yoga, Pilates and fitness studios | 80 | #19 of 777 | 11 | 0.8 | $12.7M | 313 | 25 |
| Gyms | 79 | #80 of 1,792 | 84 | 5.9 | $1.7M | 128 | 25 |
| Martial arts and dance studios | 78 | #60 of 1,334 | 52 | 3.6 | $2.7M | 133 | 18 |
| Collision repair and body shops | 78 | #89 of 1,327 | 36 | 2.5 | $4.6M | 149 | 30 |
| Gyms, studios and classes | 77 | #107 of 2,088 | 147 | 10.3 | $950K | 143 | 43 |
| Physical therapy | 75 | #133 of 1,422 | 41 | 2.9 | $4.3M | 177 | 31 |
| Chiropractors | 75 | #138 of 1,490 | 43 | 3.0 | $4.1M | 170 | 23 |
| Hair salons | 75 | #158 of 2,339 | 235 | 16.4 | $580K | 135 | 36 |
| Spas and skin care | 74 | #143 of 1,769 | 91 | 6.4 | $1.5M | 171 | 14 |
| Child care and preschools | 74 | #179 of 1,611 | 74 | 5.2 | $1.1M | 114 | 60 |
| Pet stores | 73 | #129 of 974 | 22 | 1.5 | $5.9M | 131 | 9 |
| Optometrists and eye care | 71 | #184 of 1,302 | 41 | 2.9 | $4.3M | 136 | 17 |
| Roofing and gutters | 69 | #170 of 1,177 | 25 | 1.7 | $15.4M | 182 | 22 |
| Landscaping and lawn care | 68 | #274 of 1,493 | 37 | 2.6 | $4.8M | 164 | 104 |
| Electricians | 66 | #224 of 1,160 | 23 | 1.6 | $16.7M | 139 | 79 |
| Home repair trades | 66 | #325 of 2,057 | 121 | 8.5 | $3.2M | 131 | 205 |
| HVAC and plumbing | 63 | #394 of 1,707 | 73 | 5.1 | $5.3M | 111 | 104 |
| Funeral homes | 63 | #399 of 1,472 | 25 | 1.7 | $780K | 115 | 15 |
| Real estate agents and brokers | 62 | #484 of 2,176 | 270 | 18.9 | Index only | 167 | 103 |
| Salons, barbers and spas | 62 | #574 of 2,385 | 507 | 35.4 | $269K | 126 | 83 |
| Nail salons | 61 | #369 of 1,328 | 57 | 4.0 | $2.4M | 143 | 30 |
| Car washes and detailing | 61 | #443 of 1,451 | 67 | 4.7 | $2.5M | 98 | 25 |
| Lawn, cleaning and pest control | 61 | #454 of 1,771 | 83 | 5.8 | $2.1M | 128 | 181 |
| Dry cleaners | 60 | #159 of 507 | 10 | 0.7 | $24.3M | 155 | 11 |
| Mortgage brokers and lenders | 59 | #263 of 887 | 43 | 3.0 | Index only | 146 | 29 |
| House cleaning | 58 | #270 of 847 | 27 | 1.9 | $6.6M | 103 | 47 |
| Property management | 57 | #321 of 910 | 32 | 2.2 | Index only | 138 | 88 |
| Oil change and quick lube | 56 | #198 of 479 | 12 | 0.8 | $13.8M | 101 | 15 |
| Real estate | 56 | #775 of 2,229 | 347 | 24.2 | Index only | 163 | 249 |
| Gas stations | 54 | #1,004 of 2,358 | 243 | 17.0 | $1.8M | 74 | 153 |
| Auto repair shops | 53 | #1,067 of 2,378 | 383 | 26.7 | $433K | 97 | 177 |
| Barbershops | 52 | #664 of 1,356 | 120 | 8.4 | $1.1M | 60 | 3 |
| Insurance agencies | 52 | #1,048 of 2,272 | 213 | 14.9 | $1.4M | 113 | 128 |
| Convenience stores | 51 | #1,091 of 2,261 | 149 | 10.4 | $5.6M | 71 | 44 |
| Auto repair and car care | 51 | #1,187 of 2,401 | 624 | 43.6 | $266K | 99 | 272 |
| Primary care and pediatrics | 50 | #828 of 1,656 | 79 | 5.5 | $2.2M | 124 | 303 |
| Sit-down restaurants | 50 | #1,188 of 2,405 | 831 | 58.0 | $636K | 96 | 223 |
| Pizza | 48 | #1,105 of 2,090 | 115 | 8.0 | $4.6M | 91 | 324 |
| Coffee shops and cafes | 47 | #1,127 of 2,063 | 129 | 9.0 | $4.1M | 111 | 113 |
| Doctors, dentists and clinics | 47 | #1,319 of 2,394 | 781 | 54.5 | $224K | 147 | 538 |
| Laundromats | 46 | #440 of 785 | 25 | 1.7 | $9.7M | 78 | 7 |
| Restaurants and cafes | 45 | #1,403 of 2,405 | 1,451 | 101.3 | $365K | 98 | 664 |
| Tire shops | 41 | #1,014 of 1,530 | 102 | 7.1 | $1.6M | 65 | 45 |
| Dentists and orthodontists | 40 | #1,278 of 1,886 | 163 | 11.4 | $1.1M | 109 | 152 |
| Pest control | 39 | #495 of 699 | 19 | 1.3 | $9.4M | 92 | 30 |
| Fast food and sandwich shops | 38 | #1,578 of 2,222 | 236 | 16.5 | $2.2M | 73 | 324 |
| Clothing and shoe stores | 37 | #1,504 of 2,087 | 227 | 15.9 | $1.1M | 84 | 104 |
| Bakeries and dessert shops | 36 | #1,441 of 1,889 | 153 | 10.7 | $3.5M | 83 | 125 |
| Clothing, shoes and laundry | 35 | #1,693 of 2,210 | 314 | 21.9 | $774K | 88 | 122 |
| Grocery and convenience stores | 35 | #1,791 of 2,402 | 398 | 27.8 | $2.1M | 62 | 161 |
| Grocery stores | 28 | #1,706 of 2,070 | 171 | 11.9 | $4.9M | 53 | 117 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.2 | $58.2M | 237 | 12 |
| Home inspectors | Not scored | Not scored | 2 | 0.1 | Index only | Too few | 4 |
Household spending in Tulare County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $165.7M | $1,157 | 121 |
| Gasoline and other fuels | $426.8M | $2,980 | 115 |
| Food away from home | $528.9M | $3,694 | 91 |
| Groceries | $835.8M | $5,837 | 92 |
| Personal care products and services | $136.3M | $952 | 95 |
| Child care and other personal services | $84.9M | $593 | 102 |
| Memberships, classes and admissions | $139.6M | $975 | 99 |
| Medical and dental services | $174.7M | $1,220 | 95 |
| Pets | $130.3M | $910 | 100 |
| Clothing, shoes and related services | $243M | $1,697 | 83 |
| Vehicle insurance | $302.5M | $2,113 | 108 |
| Home repairs, maintenance and insurance | $384.1M | $2,683 | 89 |
| Lawn care, cleaning and other household services | $177.9M | $1,242 | 88 |
| Rent and homeowner costs | $2.5B | $17,145 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tulare County
- Population, 2025 estimate
- 485,146+2.4% since 2020
- Households
- 143,195
- Median age
- 32.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 2.1
- Land area
- 4,824 sq. mi.
- People per square mile
- 99
- Median household income
- $71,300+43.5% vs. 2015–2019, before inflation
- Average household income
- $92,178
- Median home value
- $330,100
- Jobs located here
- 170,584
- Daytime population
- 466,926Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tulare County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tulare County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Tulare County, CA growing?
Population estimates put Tulare County at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. Median household income rose 43.5% from the 2015–2019 survey, before inflation.
How much do households in Tulare County, CA spend?
Households in Tulare County spend about $2.5B a year on rent and homeowner costs, $835.8M on groceries and $528.9M on food away from home. Set against the U.S., households in Tulare County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in Tulare County, CA?
The highest Groundwork market scores in Tulare County are for pet grooming and boarding businesses (81), pet businesses (81) and veterinarians (81). Tulare County ranks #49 of 1,461 scored counties for pet grooming and boarding businesses.
How does Tulare County, CA compare with the U.S.?
The median household income in Tulare County is $71,300 a year, 12% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $330,100, against $332,700 for the U.S. For its number of households, Tulare County has the most map listings, relative to the U.S., for tire shops (87% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Tulare County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tulare County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tulare County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tulare County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.