Beauty and personal care · Metro area · California
Hair salons in the Riverside-San Bernardino-Ontario, CA metro area
The hair salons in the Riverside-San Bernardino-Ontario, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #14 of 387 scored metro areas
#6 of 25 scored metro areas based in California
- Listings
- 2,985
- 456 chain locations (15%)
- Official establishments
- 691
- +21.2% since 2019
- Household spending a year
- $1.6B
- On personal care products and services · $1,069 a household
- Spending per listing
- $519K
- 21% above the U.S.
- Listings per 10k households
- 20.6
- 12% below the U.S.
- Population, 2025
- 4,769,007
- +3.5% since 2020
See the hair salons around any address in the Riverside-San Bernardino-Ontario metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Riverside-San Bernardino-Ontario metro area is 75 (high), #14 of 387 scored metro areas and #6 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for hair salons.
Household spending on personal care products and services in the Riverside-San Bernardino-Ontario metro area comes to about $1.6B a year: $1,069 per household, 6% above the U.S. average. That is about $519K of household spending for each salon on map listings, 21% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Riverside-San Bernardino-Ontario metro area has 2,985 hair salons on map listings as of September 2026. Of those, 456 are chain locations, or 15%, against 14% across the U.S. Per 10,000 households, that is 20.6, 12% below the U.S. rate of 23.4.
Official counts show 691 businesses with payroll classed as beauty salons in the Riverside-San Bernardino-Ontario metro area in 2023, up 21.2% from 2019. That is one for every 2,099 households, against one for every 1,535 across the U.S. Since fiscal 2022, 24 SBA-backed loans worth $5.2M have gone to businesses classed as beauty salons in the Riverside-San Bernardino-Ontario metro area. Between 2020 and 2025, the population of the Riverside-San Bernardino-Ontario metro area grew 3.5%, in step with the U.S. (+3.1%).
How the Riverside-San Bernardino-Ontario metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riverside-San Bernardino-Ontario metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 24.0 | 23.4 |
| Spending per listing | $519K | $479K | $430K |
| Households per official establishment | 2,099 | 1,551 | 1,535 |
| Official establishment growth, 2019–2023 | +21.2% | +8.3% | +6.0% |
| Population growth, 2020–2025 | +3.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,069 | $1,149 | $1,005 |
| Median household income | $89,662 | $99,122 | $80,734 |
| Groundwork market score | 75 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 691+21.2% over the period
- Employees, 2023
- 2,911
- Annual payroll, 2023
- $78.4M
- One-person businesses, 2023
- 12,458Businesses with no payroll
- Map listings, September 2026
- 2,985456 chain locations
- Listings at the U.S. rate for this spending
- 3,602The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 24
- Amount
- $5.2M
SBA-backed loans to businesses classed as beauty salons in the Riverside-San Bernardino-Ontario metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Riverside-San Bernardino-Ontario metro area
- Population, 2025 estimate
- 4,769,007+3.5% since 2020
- Households
- 1,450,250
- Median age
- 36.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 27,277 sq. mi.
- People per square mile
- 171
- Median household income
- $89,662+37.7% vs. 2015–2019, before inflation
- Average household income
- $114,388
- Median home value
- $536,300
- Jobs located here
- 1,656,299
- Daytime population
- 4,318,676Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Riverside-San Bernardino-Ontario metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across California
Every California market ranked →The highest-scoring metro areas in California for hair salons, numbered among those based in California, with the Riverside-San Bernardino-Ontario metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 82 | 484 | 19.7 | $551K | +5.5% | #3 of 387 |
| 2Yuba City, CA | 81 | 116 | 18.7 | $532K | +3.3% | #5 of 387 |
| 3Merced, CA | 80 | 142 | 16.5 | $553K | +5.1% | #6 of 387 |
| 4Bakersfield-Delano, CA | 77 | 444 | 15.6 | $609K | +2.3% | #8 of 387 |
| 5Visalia, CA | 76 | 235 | 16.4 | $580K | +2.4% | #12 of 387 |
| 6Riverside-San Bernardino-Ontario, CA | 75 | 2,985 | 20.6 | $519K | +3.5% | #14 of 387 |
| 7Hanford-Corcoran, CA | 74 | 74 | 16.8 | $560K | +1.0% | #15 of 387 |
| 8Fresno, CA | 72 | 741 | 20.0 | $490K | +3.2% | #22 of 387 |
| 9El Centro, CA | 71 | 75 | 15.1 | $573K | +1.1% | #26 of 387 |
| 10Vallejo, CA | 71 | 364 | 23.1 | $492K | +0.6% | #29 of 387 |
Other business types in the Riverside-San Bernardino-Ontario metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons75
- Barbershops58
- Nail salons41
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Riverside-San Bernardino-Ontario, CA metro area?
Map listings as of September 2026 show 2,985 hair salons in the Riverside-San Bernardino-Ontario metro area. 456 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 691 businesses with payroll classed as beauty salons in 2023, up 21.2% from 2019. Official counts also show 12,458 one-person businesses without payroll.
How much do households in the Riverside-San Bernardino-Ontario, CA metro area spend on personal care products and services?
About $1.6B a year, or $1,069 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 2,985 hair salons on map listings, it comes to $519K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,450,250 households in the Riverside-San Bernardino-Ontario metro area and national spending patterns by income.
How does the Riverside-San Bernardino-Ontario, CA metro area compare with the U.S. for hair salons?
The Riverside-San Bernardino-Ontario metro area has 20.6 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $519K, 21% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Riverside-San Bernardino-Ontario metro area would have about 3,602, against 2,985 on map listings. There is one business with payroll in the industry for every 2,099 households, against one for every 1,535 across the U.S. The official count rose 21.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Riverside-San Bernardino-Ontario, CA metro area growing?
Population estimates put the Riverside-San Bernardino-Ontario metro area at 4,769,007 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 1,450,250 households. Median household income in the Riverside-San Bernardino-Ontario metro area is $89,662, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Riverside-San Bernardino-Ontario metro area scores 75 for hair salons (high), #14 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Riverside-San Bernardino-Ontario metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Riverside-San Bernardino-Ontario metro area
Screening a site or an acquisition in the Riverside-San Bernardino-Ontario metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.