County profile · California
San Bernardino County, CA market data
How San Bernardino County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,224,091
- +1.9% since 2020
- Households
- 674,915
- Median household income
- $85,478
- +34.9% vs. 2015–2019, before inflation
- Median home value
- $505,000
- Jobs located here
- 841,641
- Highest market score
- 82
- Child care and preschools, #62 of 1,611 scored counties
A site report maps the competitors on map listings around any address in San Bernardino County by name and distance, and the households and spending within reach. Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
San Bernardino County has an estimated 2,224,091 people and 674,915 households. Between 2020 and 2025, the population of San Bernardino County grew 1.9%, slower than the U.S. (+3.1%). Median household income in San Bernardino County is $85,478, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.9%, before inflation.
Relative to the U.S., household spending in San Bernardino County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Of the business types scored in San Bernardino County, child care centers and preschools (82), pet grooming and boarding businesses (80) and veterinarians (79) have the highest Groundwork market scores. For child care centers and preschools, that ranks #62 of 1,611 scored counties.
San Bernardino County is part of the Riverside-San Bernardino-Ontario metro area. Against the U.S., map listings per household run highest for tire shops (76% above the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
All 56 business types in San Bernardino County
Highest Groundwork market score first. Each score compares San Bernardino County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 82 | #62 of 1,611 | 305 | 4.5 | $1.6M | 157 | 258 |
| Pet grooming and boarding | 80 | #63 of 1,461 | 190 | 2.8 | $3.6M | 142 | 93 |
| Veterinarians | 79 | #100 of 1,485 | 171 | 2.5 | $4M | 148 | 146 |
| Pet businesses | 78 | #102 of 2,200 | 579 | 8.6 | $1.2M | 135 | 290 |
| Landscaping and lawn care | 77 | #108 of 1,493 | 178 | 2.6 | $5.1M | 175 | 324 |
| Chiropractors | 75 | #141 of 1,490 | 251 | 3.7 | $3.6M | 150 | 131 |
| Gas stations | 75 | #259 of 2,358 | 695 | 10.3 | $3M | 126 | 529 |
| Physical therapy | 74 | #145 of 1,422 | 210 | 3.1 | $4.3M | 178 | 192 |
| Funeral homes | 72 | #193 of 1,472 | 76 | 1.1 | $1.2M | 179 | 38 |
| Oil change and quick lube | 71 | #60 of 479 | 45 | 0.7 | $18.4M | 134 | 47 |
| Gyms | 71 | #203 of 1,792 | 446 | 6.6 | $1.7M | 134 | 202 |
| Yoga, Pilates and fitness studios | 70 | #87 of 777 | 109 | 1.6 | $7.2M | 176 | 202 |
| Lawn, cleaning and pest control | 70 | #228 of 1,771 | 382 | 5.7 | $2.4M | 142 | 740 |
| Martial arts and dance studios | 69 | #180 of 1,334 | 312 | 4.6 | $2.5M | 124 | 159 |
| Gyms, studios and classes | 68 | #307 of 2,088 | 867 | 12.8 | $899K | 136 | 361 |
| Hair salons | 67 | #398 of 2,339 | 1,386 | 20.5 | $507K | 118 | 273 |
| Pet stores | 62 | #292 of 974 | 164 | 2.4 | $4.2M | 93 | 51 |
| Roofing and gutters | 62 | #318 of 1,177 | 150 | 2.2 | $13.1M | 154 | 165 |
| House cleaning | 61 | #220 of 847 | 122 | 1.8 | $7.5M | 117 | 314 |
| Convenience stores | 61 | #729 of 2,261 | 687 | 10.2 | $6.1M | 77 | 163 |
| Electricians | 60 | #352 of 1,160 | 145 | 2.1 | $13.5M | 112 | 499 |
| Home repair trades | 60 | #576 of 2,057 | 724 | 10.7 | $2.7M | 111 | 1,227 |
| Car washes and detailing | 59 | #484 of 1,451 | 302 | 4.5 | $2.7M | 109 | 161 |
| HVAC and plumbing | 58 | #572 of 1,707 | 429 | 6.4 | $4.6M | 96 | 563 |
| Grocery and convenience stores | 58 | #868 of 2,402 | 1,324 | 19.6 | $3.2M | 93 | 496 |
| Property management | 56 | #344 of 910 | 189 | 2.8 | Index only | 118 | 373 |
| Pizza | 56 | #781 of 2,090 | 474 | 7.0 | $5.8M | 115 | 1,879 |
| Grocery stores | 56 | #807 of 2,070 | 442 | 6.5 | $9.4M | 102 | 333 |
| Laundromats | 55 | #324 of 785 | 102 | 1.5 | $12.3M | 98 | 36 |
| Barbershops | 55 | #580 of 1,356 | 469 | 6.9 | $1.5M | 79 | 31 |
| Urgent care and walk-in clinics | 53 | #144 of 325 | 39 | 0.6 | $23M | 94 | 56 |
| Home inspectors | 53 | #176 of 415 | 39 | 0.6 | Index only | 121 | 77 |
| Collision repair and body shops | 53 | #596 of 1,327 | 303 | 4.5 | $2.7M | 89 | 225 |
| Pest control | 52 | #320 of 699 | 82 | 1.2 | $11.1M | 109 | 102 |
| Optometrists and eye care | 52 | #638 of 1,302 | 301 | 4.5 | $3M | 95 | 136 |
| Insurance agencies | 52 | #1,050 of 2,272 | 1,066 | 15.8 | $1.4M | 110 | 552 |
| Spas and skin care | 51 | #850 of 1,769 | 750 | 11.1 | $937K | 107 | 158 |
| Coffee shops and cafes | 49 | #1,046 of 2,063 | 697 | 10.3 | $4M | 107 | 577 |
| Sit-down restaurants | 49 | #1,239 of 2,405 | 4,254 | 63.0 | $649K | 98 | 1,245 |
| Tire shops | 47 | #861 of 1,530 | 450 | 6.7 | $1.8M | 73 | 177 |
| Dry cleaners | 46 | #294 of 507 | 77 | 1.1 | $16.3M | 104 | 69 |
| Primary care and pediatrics | 46 | #973 of 1,656 | 531 | 7.9 | $1.7M | 95 | 1,273 |
| Restaurants and cafes | 46 | #1,356 of 2,405 | 7,332 | 108.6 | $377K | 102 | 3,721 |
| Auto repair shops | 46 | #1,405 of 2,378 | 2,133 | 31.6 | $388K | 87 | 950 |
| Real estate agents and brokers | 44 | #1,384 of 2,176 | 2,235 | 33.1 | Index only | 102 | 765 |
| Salons, barbers and spas | 44 | #1,524 of 2,385 | 3,196 | 47.4 | $220K | 103 | 842 |
| Clothing and shoe stores | 43 | #1,293 of 2,087 | 991 | 14.7 | $1.3M | 100 | 573 |
| Auto repair and car care | 43 | #1,516 of 2,401 | 3,584 | 53.1 | $231K | 86 | 1,402 |
| Doctors, dentists and clinics | 43 | #1,526 of 2,394 | 4,955 | 73.4 | $181K | 119 | 2,751 |
| Mortgage brokers and lenders | 42 | #590 of 887 | 396 | 5.9 | Index only | 80 | 153 |
| Bakeries and dessert shops | 42 | #1,220 of 1,889 | 728 | 10.8 | $3.8M | 92 | 627 |
| Clothing, shoes and laundry | 41 | #1,458 of 2,210 | 1,424 | 21.1 | $881K | 100 | 678 |
| Fast food and sandwich shops | 41 | #1,469 of 2,222 | 1,124 | 16.7 | $2.5M | 81 | 1,879 |
| Real estate | 41 | #1,576 of 2,229 | 2,859 | 42.4 | Index only | 100 | 1,535 |
| Nail salons | 36 | #1,028 of 1,328 | 512 | 7.6 | $1.4M | 82 | 373 |
| Dentists and orthodontists | 31 | #1,622 of 1,886 | 1,089 | 16.1 | $825K | 84 | 963 |
Household spending in San Bernardino County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $826.7M | $1,225 | 128 |
| Gasoline and other fuels | $2.1B | $3,098 | 119 |
| Food away from home | $2.8B | $4,094 | 101 |
| Groceries | $4.2B | $6,181 | 98 |
| Personal care products and services | $702.5M | $1,041 | 104 |
| Child care and other personal services | $478.8M | $709 | 122 |
| Memberships, classes and admissions | $779.7M | $1,155 | 117 |
| Medical and dental services | $898M | $1,331 | 103 |
| Pets | $688.6M | $1,020 | 112 |
| Clothing, shoes and related services | $1.3B | $1,859 | 90 |
| Vehicle insurance | $1.5B | $2,182 | 111 |
| Home repairs, maintenance and insurance | $2B | $2,901 | 96 |
| Lawn care, cleaning and other household services | $909.7M | $1,348 | 95 |
| Rent and homeowner costs | $12.4B | $18,364 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in San Bernardino County
- Population, 2025 estimate
- 2,224,091+1.9% since 2020
- Households
- 674,915
- Median age
- 35.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.2
- Land area
- 20,068 sq. mi.
- People per square mile
- 109
- Median household income
- $85,478+34.9% vs. 2015–2019, before inflation
- Average household income
- $109,213
- Median home value
- $505,000
- Jobs located here
- 841,641
- Daytime population
- 2,086,204Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Bernardino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in California 8
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- Orange County, CA3,165,820 people
- Los Angeles County, CA9,808,667 people
- San Diego County, CA3,288,774 people
- Ventura County, CA837,469 people
- Kern County, CA915,075 people
- Imperial County, CA180,202 people
- Santa Barbara County, CA443,701 people
Questions
How fast is San Bernardino County, CA growing?
Population estimates put San Bernardino County at 2,224,091 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 674,915 households. Median household income rose 34.9% from the 2015–2019 survey, before inflation.
How much do households in San Bernardino County, CA spend?
Households in San Bernardino County spend about $12.4B a year on rent and homeowner costs, $4.2B on groceries and $2.8B on food away from home. Set against the U.S., households in San Bernardino County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
Which business types have the highest market scores in San Bernardino County, CA?
The highest Groundwork market scores in San Bernardino County are for child care centers and preschools (82), pet grooming and boarding businesses (80) and veterinarians (79). San Bernardino County ranks #62 of 1,611 scored counties for child care centers and preschools.
How does San Bernardino County, CA compare with the U.S.?
The median household income in San Bernardino County is $85,478 a year, 6% above the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $505,000, against $332,700 for the U.S. For its number of households, San Bernardino County has the most map listings, relative to the U.S., for tire shops (76% above the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in San Bernardino County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Bernardino County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in San Bernardino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.