County profile · California
Riverside County, CA market data
Population, household spending and competition for 56 business types in Riverside County, each scored against other counties.
- Population, 2025
- 2,544,916
- +5.0% since 2020
- Households
- 775,335
- Median household income
- $93,074
- +38.9% vs. 2015–2019, before inflation
- Median home value
- $557,300
- Jobs located here
- 814,658
- Highest market score
- 88
- Veterinarians, #21 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Riverside County by name and distance, and the households and spending within reach. Or open the report at the center of Riverside County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,544,916 people live in Riverside County, in 775,335 households. Between 2020 and 2025, the population of Riverside County grew 5.0%, faster than the U.S. (+3.1%). The median household income in Riverside County is $93,074 a year, 15% above the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Riverside County spend the most on child care and other personal services (an index of 135, where 100 is the U.S. average) and the least on clothing, shoes and related services (95).
The highest Groundwork market scores in Riverside County are for veterinarians (88), funeral homes (87) and gas stations (87). Riverside County ranks #21 of 1,485 scored counties for veterinarians.
Riverside County is part of the Riverside-San Bernardino-Ontario metro area. For its number of households, Riverside County has the most map listings, relative to the U.S., for HVAC and plumbing companies (40% above the U.S. rate) and the fewest for roofing and gutter companies (39% below the U.S. rate).
All 56 business types in Riverside County
Highest Groundwork market score first. Each score compares Riverside County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 88 | #21 of 1,485 | 206 | 2.7 | $4.1M | 150 | 147 |
| Funeral homes | 87 | #34 of 1,472 | 97 | 1.3 | $1.3M | 191 | 44 |
| Gas stations | 87 | #54 of 2,358 | 568 | 7.3 | $4.2M | 177 | 452 |
| Child care and preschools | 86 | #32 of 1,611 | 388 | 5.0 | $1.6M | 156 | 336 |
| Chiropractors | 81 | #53 of 1,490 | 293 | 3.8 | $3.7M | 154 | 175 |
| Pet grooming and boarding | 80 | #65 of 1,461 | 246 | 3.2 | $3.4M | 134 | 154 |
| Pet businesses | 80 | #71 of 2,200 | 782 | 10.1 | $1.1M | 122 | 361 |
| Convenience stores | 80 | #173 of 2,261 | 574 | 7.4 | $8.6M | 109 | 150 |
| Physical therapy | 79 | #75 of 1,422 | 278 | 3.6 | $3.9M | 162 | 228 |
| Oil change and quick lube | 76 | #28 of 479 | 52 | 0.7 | $18.5M | 134 | 56 |
| Collision repair and body shops | 75 | #134 of 1,327 | 260 | 3.4 | $3.7M | 120 | 197 |
| Car washes and detailing | 74 | #139 of 1,451 | 301 | 3.9 | $3.2M | 127 | 147 |
| Gyms | 74 | #144 of 1,792 | 563 | 7.3 | $1.8M | 135 | 262 |
| Landscaping and lawn care | 74 | #152 of 1,493 | 279 | 3.6 | $3.9M | 134 | 686 |
| Yoga, Pilates and fitness studios | 73 | #61 of 777 | 159 | 2.1 | $6.2M | 153 | 262 |
| Laundromats | 73 | #127 of 785 | 85 | 1.1 | $17.9M | 143 | 42 |
| Grocery and convenience stores | 73 | #354 of 2,402 | 1,248 | 16.1 | $4M | 117 | 532 |
| Martial arts and dance studios | 72 | #134 of 1,334 | 378 | 4.9 | $2.6M | 129 | 225 |
| Roofing and gutters | 71 | #145 of 1,177 | 174 | 2.2 | $13.6M | 161 | 186 |
| Gyms, studios and classes | 71 | #229 of 2,088 | 1,100 | 14.2 | $897K | 136 | 487 |
| Hair salons | 70 | #293 of 2,339 | 1,599 | 20.6 | $530K | 123 | 418 |
| Auto repair shops | 69 | #386 of 2,378 | 1,891 | 24.4 | $508K | 114 | 876 |
| Pet stores | 67 | #217 of 974 | 211 | 2.7 | $4M | 88 | 60 |
| Pizza | 67 | #387 of 2,090 | 476 | 6.1 | $7M | 138 | 2,028 |
| Urgent care and walk-in clinics | 66 | #57 of 325 | 32 | 0.4 | $33.8M | 138 | 77 |
| Barbershops | 66 | #322 of 1,356 | 452 | 5.8 | $1.9M | 99 | 40 |
| Auto repair and car care | 66 | #509 of 2,401 | 3,224 | 41.6 | $298K | 111 | 1,323 |
| Grocery stores | 66 | #513 of 2,070 | 464 | 6.0 | $10.6M | 115 | 382 |
| Tire shops | 65 | #408 of 1,530 | 385 | 5.0 | $2.5M | 100 | 168 |
| Optometrists and eye care | 64 | #328 of 1,302 | 334 | 4.3 | $3.2M | 103 | 150 |
| Sit-down restaurants | 64 | #582 of 2,405 | 4,476 | 57.7 | $748K | 113 | 1,338 |
| Insurance agencies | 62 | #731 of 2,272 | 1,076 | 13.9 | $1.6M | 125 | 603 |
| Lawn, cleaning and pest control | 60 | #503 of 1,771 | 638 | 8.2 | $1.7M | 102 | 1,351 |
| Restaurants and cafes | 59 | #802 of 2,405 | 7,943 | 102.4 | $422K | 114 | 4,016 |
| Primary care and pediatrics | 58 | #574 of 1,656 | 517 | 6.7 | $2.1M | 117 | 1,529 |
| Home inspectors | 57 | #138 of 415 | 62 | 0.8 | Index only | 91 | 79 |
| Coffee shops and cafes | 56 | #779 of 2,063 | 837 | 10.8 | $4M | 108 | 632 |
| Fast food and sandwich shops | 56 | #906 of 2,222 | 1,097 | 14.1 | $3.1M | 100 | 2,028 |
| Spas and skin care | 55 | #716 of 1,769 | 1,001 | 12.9 | $847K | 97 | 174 |
| Property management | 54 | #381 of 910 | 288 | 3.7 | Index only | 93 | 524 |
| Electricians | 54 | #505 of 1,160 | 235 | 3.0 | $10.1M | 84 | 729 |
| Bakeries and dessert shops | 54 | #786 of 1,889 | 788 | 10.2 | $4.2M | 103 | 685 |
| Home repair trades | 53 | #904 of 2,057 | 1,088 | 14.0 | $2.2M | 90 | 1,794 |
| Clothing and shoe stores | 52 | #993 of 2,087 | 1,219 | 15.7 | $1.2M | 98 | 626 |
| Doctors, dentists and clinics | 52 | #1,097 of 2,394 | 5,405 | 69.7 | $200K | 131 | 3,100 |
| Dry cleaners | 51 | #251 of 507 | 95 | 1.2 | $16M | 102 | 98 |
| Salons, barbers and spas | 51 | #1,118 of 2,385 | 3,664 | 47.3 | $231K | 109 | 1,038 |
| Clothing, shoes and laundry | 50 | #1,137 of 2,210 | 1,682 | 21.7 | $903K | 103 | 766 |
| House cleaning | 48 | #465 of 847 | 214 | 2.8 | $5.1M | 80 | 487 |
| HVAC and plumbing | 48 | #939 of 1,707 | 679 | 8.8 | $3.5M | 73 | 879 |
| Mortgage brokers and lenders | 47 | #499 of 887 | 460 | 5.9 | Index only | 83 | 206 |
| Nail salons | 47 | #785 of 1,328 | 541 | 7.0 | $1.6M | 94 | 390 |
| Dentists and orthodontists | 45 | #1,143 of 1,886 | 1,108 | 14.3 | $975K | 99 | 941 |
| Real estate agents and brokers | 45 | #1,343 of 2,176 | 2,909 | 37.5 | Index only | 93 | 1,169 |
| Pest control | 44 | #422 of 699 | 145 | 1.9 | $7.6M | 74 | 178 |
| Real estate | 43 | #1,481 of 2,229 | 3,719 | 48.0 | Index only | 92 | 2,196 |
Household spending in Riverside County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $960.5M | $1,239 | 129 |
| Gasoline and other fuels | $2.4B | $3,091 | 119 |
| Food away from home | $3.3B | $4,319 | 106 |
| Groceries | $4.9B | $6,373 | 101 |
| Personal care products and services | $847.5M | $1,093 | 109 |
| Child care and other personal services | $606.5M | $782 | 135 |
| Memberships, classes and admissions | $987.1M | $1,273 | 129 |
| Medical and dental services | $1.1B | $1,393 | 108 |
| Pets | $839M | $1,082 | 119 |
| Clothing, shoes and related services | $1.5B | $1,960 | 95 |
| Vehicle insurance | $1.7B | $2,173 | 111 |
| Home repairs, maintenance and insurance | $2.4B | $3,054 | 101 |
| Lawn care, cleaning and other household services | $1.1B | $1,415 | 100 |
| Rent and homeowner costs | $14.8B | $19,117 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Riverside County
- Population, 2025 estimate
- 2,544,916+5.0% since 2020
- Households
- 775,335
- Median age
- 38.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.2
- Land area
- 7,209 sq. mi.
- People per square mile
- 344
- Median household income
- $93,074+38.9% vs. 2015–2019, before inflation
- Average household income
- $118,893
- Median home value
- $557,300
- Jobs located here
- 814,658
- Daytime population
- 2,232,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riverside County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Riverside County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in California 8
- San Bernardino County, CA2,197,104 people
- Orange County, CA3,165,820 people
- San Diego County, CA3,288,774 people
- Los Angeles County, CA9,808,667 people
- Imperial County, CA180,202 people
- Ventura County, CA837,469 people
- Kern County, CA915,075 people
- Santa Barbara County, CA443,701 people
Questions
How fast is Riverside County, CA growing?
Population estimates put Riverside County at 2,544,916 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 775,335 households. Against the 2015–2019 survey, median household income rose 38.9%, before inflation.
How much do households in Riverside County, CA spend?
Households in Riverside County spend about $14.8B a year on rent and homeowner costs, $4.9B on groceries and $3.3B on food away from home. Relative to the U.S., household spending in Riverside County runs highest on child care and other personal services (an index of 135, where 100 is the U.S. average) and lowest on clothing, shoes and related services (95).
Which business types have the highest market scores in Riverside County, CA?
Of the business types scored in Riverside County, veterinarians (88), funeral homes (87) and gas stations (87) have the highest Groundwork market scores. For veterinarians, that ranks #21 of 1,485 scored counties.
How does Riverside County, CA compare with the U.S.?
Median household income in Riverside County is $93,074, 15% above the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $557,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (40% above the U.S. rate) and lowest for roofing and gutter companies (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Riverside County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riverside County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Riverside County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riverside County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.