Groundwork

Beauty and personal care · County · California

Nail salons in Plumas County, CA

How Plumas County, CA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.6M
On personal care products and services · $949 a household
Spending per listing
$7.6M
Too few listings to compare
Listings per 10k households
1.2
Too few listings to compare
Population, 2025
18,583
−5.9% since 2020

See the nail salons around any address in Plumas County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1 nail salon in Plumas County. That is 1.2 per 10,000 households.

At $949 per household (6% below the U.S. average), households in Plumas County spend about $7.6M a year on personal care products and services. That works out to $7.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Plumas County: counts under 3 aren’t published. Official counts list 5 one-person businesses without payroll.

Population estimates show Plumas County declined 5.9% from 2020 to 2025, against +3.1% for the U.S. With 1 nail salon on map listings, Plumas County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Plumas County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Plumas County, CA compared with California and the U.S.
MeasurePlumas CountyCaliforniaU.S.
Listings per 10k households1.26.96.0
Spending per listing$7.6M$1.7M$1.7M
Households per official establishmentn/a2,0073,754
Official establishment growth, 2019–2023n/a+27.0%+23.2%
Population growth, 2020–2025−5.9%−0.4%+3.1%
Spending per household on personal care products and services$949$1,149$1,005
Median household income$66,031$99,122$80,734
Groundwork market scoreNot scored34

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Plumas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Plumas County

Population, 2025 estimate
18,583−5.9% since 2020
Households
8,054
Median age
50.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
2,553 sq. mi.
People per square mile
8
Median household income
$66,031+19.3% vs. 2015–2019, before inflation
Average household income
$96,802
Median home value
$360,200
Jobs located here
5,669
Daytime population
17,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plumas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across California

Every California market ranked →

The highest-scoring counties in California for nail salons, numbered among those based in California, with Plumas County marked.

Top counties in California

Counties in California ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA8662.1$4.6M+8.2%#15 of 1,328
2Merced County, CA69333.8$2.4M+5.1%#174 of 1,328
3San Benito County, CA67104.9$2.5M+8.6%#209 of 1,328
4Calaveras County, CA6794.9$2.1M+2.8%#218 of 1,328
5Tuolumne County, CA6552.2$4.5M−4.0%#256 of 1,328
6Nevada County, CA64153.5$3.1M−0.4%#284 of 1,328
7Madera County, CA64214.6$2.1M+7.4%#301 of 1,328
8Humboldt County, CA63152.7$3.3M−3.4%#313 of 1,328
9Imperial County, CA62193.8$2.3M+1.1%#343 of 1,328
10Santa Cruz County, CA61353.6$3.4M−4.7%#358 of 1,328
Plumas County, CANot scored11.2$7.6M−5.9%

Other business types in Plumas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Plumas County, CA?

There is 1 nail salon on map listings in Plumas County as of September 2026. The listings count nail salons. No official count is published for nail salons in Plumas County: counts under 3 are left out. Official counts also show 5 one-person businesses without payroll.

How much do households in Plumas County, CA spend on personal care products and services?

About $7.6M a year, or $949 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $7.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 8,054 households in Plumas County and national spending patterns by income.

How does Plumas County, CA compare with the U.S. for nail salons?

Plumas County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Plumas County would have about 5, against 1 on map listings.

How fast is Plumas County, CA growing?

Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plumas County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plumas County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Plumas County

Screening a site or an acquisition in Plumas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.