Fitness and classes · County · California
Gyms and studios in Plumas County, CA
How Plumas County, CA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,761 of 2,088 scored counties
#54 of 55 scored counties in California
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8M
- On memberships, classes and admissions · $999 a household
- Spending per listing
- $473K
- 29% below the U.S.
- Listings per 10k households
- 21.1
- 42% above the U.S.
- Population, 2025
- 18,583
- −5.9% since 2020
See the gyms and studios around any address in Plumas County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Plumas County has a Groundwork market score of 31 (lower middle): #1,761 of 2,088 scored counties and #54 of 55 scored counties in California. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Plumas County comes to about $8M a year: $999 per household, 2% above the U.S. average. Spread across 17 gyms and studios, that is $473K per location, 29% below the U.S. figure of $662K.
Plumas County has 17 gyms and studios on map listings as of September 2026. One of them (6%) is a chain location, against 20% across the U.S. That comes to 21.1 for every 10,000 households, 42% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Plumas County, since they leave out counts under 3. Between 2020 and 2025, the population of Plumas County declined 5.9%, against +3.1% for the U.S.
How Plumas County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plumas County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 17.1 | 14.9 |
| Spending per listing | $473K | $837K | $662K |
| Households per official establishment | n/a | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +8.2% |
| Population growth, 2020–2025 | −5.9% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $999 | $1,435 | $983 |
| Median household income | $66,031 | $99,122 | $80,734 |
| Groundwork market score | 31 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Plumas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Plumas County
- Population, 2025 estimate
- 18,583−5.9% since 2020
- Households
- 8,054
- Median age
- 50.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 2,553 sq. mi.
- People per square mile
- 8
- Median household income
- $66,031+19.3% vs. 2015–2019, before inflation
- Average household income
- $96,802
- Median home value
- $360,200
- Jobs located here
- 5,669
- Daytime population
- 17,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Plumas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Plumas County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% | #7 of 2,088 |
| 2Madera County, CA | 84 | 50 | 11.0 | $952K | +7.4% | #35 of 2,088 |
| 3Calaveras County, CA | 82 | 26 | 14.1 | $823K | +2.8% | #54 of 2,088 |
| 4San Joaquin County, CA | 80 | 328 | 13.4 | $942K | +5.5% | #71 of 2,088 |
| 5Amador County, CA | 79 | 24 | 14.9 | $755K | +3.2% | #84 of 2,088 |
| 6San Benito County, CA | 78 | 25 | 12.2 | $1.3M | +8.6% | #86 of 2,088 |
| 7Merced County, CA | 78 | 98 | 11.4 | $796K | +5.1% | #97 of 2,088 |
| 8Colusa County, CA | 77 | 5 | 6.7 | $1.5M | −0.1% | #100 of 2,088 |
| 9Tulare County, CA | 77 | 147 | 10.3 | $950K | +2.4% | #107 of 2,088 |
| 10Tehama County, CA | 76 | 20 | 8.1 | $1.1M | −1.7% | #124 of 2,088 |
| 54Plumas County, CA | 31 | 17 | 21.1 | $473K | −5.9% | #1,761 of 2,088 |
Other business types in Plumas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes31
- Gyms35
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Plumas County, CA?
Map listings as of September 2026 show 17 gyms and studios in Plumas County. One of them (6%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Plumas County: counts under 3 are left out.
How much do households in Plumas County, CA spend on memberships, classes and admissions?
About $8M a year, or $999 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 17 gyms and studios on map listings, it comes to $473K per location. It is estimated from the incomes of the 8,054 households in Plumas County and national spending patterns by income.
How does Plumas County, CA compare with the U.S. for gyms and studios?
Plumas County has 21.1 gyms and studios per 10,000 households, 42% above the U.S. rate of 14.9. Spending per location is $473K, 29% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Plumas County would have about 12, against 17 on map listings.
How fast is Plumas County, CA growing?
Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plumas County scores 31 for gyms and studios (lower middle), #1,761 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Plumas County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Plumas County
Screening a site or an acquisition in Plumas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.