Groundwork

Fitness and classes · County · California

Gyms in Plumas County, CA

Competitor counts, household spending and official business counts for gyms in Plumas County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,388 of 1,792 scored counties
#51 of 51 scored counties in California

Listings
9
1 chain location (11%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8M
On memberships, classes and admissions · $999 a household
Spending per listing
$894K
31% below the U.S.
Listings per 10k households
11.2
47% above the U.S.
Population, 2025
18,583
−5.9% since 2020

See the gyms around any address in Plumas County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms, Plumas County has a Groundwork market score of 35 (lower middle): #1,388 of 1,792 scored counties and #51 of 51 scored counties in California. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 9 gyms in Plumas County. One of them (11%) is a chain location, against 28% across the U.S. Per 10,000 households, that is 11.2, 47% above the U.S. rate of 7.6.

At $999 per household (2% above the U.S. average), households in Plumas County spend about $8M a year on memberships, classes and admissions. That is about $894K of household spending for each gym on map listings, 31% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Plumas County: counts under 3 aren’t published. Population estimates put the population change in Plumas County from 2020 to 2025 at −5.9%, against +3.1% for the U.S.

How Plumas County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Plumas County, CA compared with California and the U.S.
MeasurePlumas CountyCaliforniaU.S.
Listings per 10k households11.27.97.6
Spending per listing$894K$1.8M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a2,5223,109
Official establishment growth, 2019–2023n/a+9.4%+5.8%
Population growth, 2020–2025−5.9%−0.4%+3.1%
Spending per household on memberships, classes and admissions$999$1,435$983
Median household income$66,031$99,122$80,734
Groundwork market score3560

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Plumas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Plumas County

Population, 2025 estimate
18,583−5.9% since 2020
Households
8,054
Median age
50.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
2,553 sq. mi.
People per square mile
8
Median household income
$66,031+19.3% vs. 2015–2019, before inflation
Average household income
$96,802
Median home value
$360,200
Jobs located here
5,669
Daytime population
17,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plumas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in California for gyms, numbered among those based in California, with Plumas County marked.

Top counties in California

Counties in California ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA90134.5$2.2M+8.2%#13 of 1,792
2San Joaquin County, CA851737.1$1.8M+5.5%#34 of 1,792
3San Benito County, CA8494.4$3.6M+8.6%#37 of 1,792
4Madera County, CA82357.7$1.4M+7.4%#51 of 1,792
5Tulare County, CA79845.9$1.7M+2.4%#80 of 1,792
6Amador County, CA77138.1$1.4M+3.2%#111 of 1,792
7Calaveras County, CA77168.7$1.3M+2.8%#113 of 1,792
8Tehama County, CA7593.6$2.5M−1.7%#129 of 1,792
9Riverside County, CA745637.3$1.8M+5.0%#144 of 1,792
10Fresno County, CA741996.1$1.7M+2.6%#145 of 1,792
51Plumas County, CA35911.2$894K−5.9%#1,388 of 1,792

Other business types in Plumas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Plumas County, CA?

Plumas County has 9 gyms on map listings as of September 2026. One of them (11%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Plumas County: counts under 3 are left out.

How much do households in Plumas County, CA spend on memberships, classes and admissions?

About $8M a year, or $999 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 9 gyms on map listings, it comes to $894K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 8,054 households in Plumas County and national spending patterns by income.

How does Plumas County, CA compare with the U.S. for gyms?

Plumas County has 11.2 gyms per 10,000 households, 47% above the U.S. rate of 7.6. Spending per gym is $894K, 31% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Plumas County would have about 6, against 9 on map listings.

How fast is Plumas County, CA growing?

Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plumas County scores 35 for gyms (lower middle), #1,388 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plumas County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Plumas County

Screening a site or an acquisition in Plumas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.