County profile · California
Sutter County, CA market data
How Sutter County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 98,787
- −0.7% since 2020
- Households
- 33,292
- Median household income
- $79,704
- +35.0% vs. 2015–2019, before inflation
- Median home value
- $433,500
- Jobs located here
- 30,624
- Highest market score
- 73
- Pet grooming and boarding, #162 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Sutter County by name and distance, and the households and spending within reach. Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sutter County has an estimated 98,787 people and 33,292 households. Population estimates show Sutter County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in Sutter County is $79,704, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.
Relative to the U.S., household spending in Sutter County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Of the business types scored in Sutter County, pet grooming and boarding businesses (73), veterinarians (72) and martial arts and dance studios (71) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #162 of 1,461 scored counties.
Sutter County is part of the Yuba City metro area. Against the U.S., map listings per household run highest for collision repair and body shops (84% above the U.S. rate) and lowest for martial arts and dance studios (39% below the U.S. rate).
All 56 business types in Sutter County
Highest Groundwork market score first. Each score compares Sutter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 73 | #162 of 1,461 | 12 | 3.6 | $2.7M | 108 | 3 |
| Veterinarians | 72 | #227 of 1,485 | 7 | 2.1 | $4.7M | 173 | 8 |
| Martial arts and dance studios | 71 | #137 of 1,334 | 10 | 3.0 | $3.7M | 184 | 7 |
| Pet businesses | 69 | #315 of 2,200 | 34 | 10.2 | $968K | 110 | 14 |
| Gas stations | 65 | #549 of 2,358 | 33 | 9.9 | $3M | 127 | 32 |
| Gyms, studios and classes | 64 | #438 of 2,088 | 37 | 11.1 | $1M | 151 | 18 |
| Gyms | 61 | #483 of 1,792 | 24 | 7.2 | $1.5M | 119 | 11 |
| House cleaning | 59 | #245 of 847 | 5 | 1.5 | $8.8M | 138 | 15 |
| Chiropractors | 59 | #472 of 1,490 | 13 | 3.9 | $3.3M | 139 | 10 |
| Sit-down restaurants | 58 | #809 of 2,405 | 157 | 47.2 | $846K | 127 | 57 |
| Landscaping and lawn care | 54 | #595 of 1,493 | 10 | 3.0 | $4.4M | 150 | 40 |
| Car washes and detailing | 54 | #621 of 1,451 | 13 | 3.9 | $3M | 120 | 9 |
| Child care and preschools | 54 | #707 of 1,611 | 22 | 6.6 | $1M | 104 | 24 |
| HVAC and plumbing | 53 | #739 of 1,707 | 20 | 6.0 | $4.7M | 100 | 28 |
| Restaurants and cafes | 52 | #1,083 of 2,405 | 285 | 85.6 | $466K | 126 | 163 |
| Electricians | 51 | #552 of 1,160 | 6 | 1.8 | $15.8M | 132 | 32 |
| Lawn, cleaning and pest control | 49 | #880 of 1,771 | 21 | 6.3 | $2.1M | 125 | 64 |
| Pizza | 49 | #1,064 of 2,090 | 25 | 7.5 | $5.3M | 105 | 78 |
| Hair salons | 49 | #1,261 of 2,339 | 95 | 28.5 | $357K | 83 | 10 |
| Spas and skin care | 48 | #974 of 1,769 | 47 | 14.1 | $721K | 82 | 4 |
| Coffee shops and cafes | 48 | #1,088 of 2,063 | 30 | 9.0 | $4.4M | 120 | 25 |
| Convenience stores | 48 | #1,191 of 2,261 | 31 | 9.3 | $6.5M | 83 | 14 |
| Fast food and sandwich shops | 48 | #1,207 of 2,222 | 41 | 12.3 | $3.2M | 106 | 78 |
| Pet stores | 47 | #536 of 974 | 9 | 2.7 | $3.7M | 81 | 3 |
| Clothing and shoe stores | 46 | #1,187 of 2,087 | 40 | 12.0 | $1.5M | 119 | 21 |
| Physical therapy | 45 | #857 of 1,422 | 23 | 6.9 | $1.9M | 78 | 10 |
| Home repair trades | 45 | #1,265 of 2,057 | 39 | 11.7 | $2.4M | 100 | 75 |
| Bakeries and dessert shops | 44 | #1,143 of 1,889 | 31 | 9.3 | $4.3M | 103 | 25 |
| Clothing, shoes and laundry | 44 | #1,339 of 2,210 | 61 | 18.3 | $993K | 113 | 21 |
| Tire shops | 42 | #978 of 1,530 | 19 | 5.7 | $2.1M | 83 | 10 |
| Real estate agents and brokers | 41 | #1,533 of 2,176 | 110 | 33.0 | Index only | 100 | 29 |
| Optometrists and eye care | 40 | #907 of 1,302 | 15 | 4.5 | $2.9M | 92 | 8 |
| Primary care and pediatrics | 37 | #1,225 of 1,656 | 27 | 8.1 | $1.6M | 90 | 71 |
| Grocery and convenience stores | 37 | #1,707 of 2,402 | 81 | 24.3 | $2.5M | 74 | 41 |
| Collision repair and body shops | 36 | #987 of 1,327 | 19 | 5.7 | $2.1M | 67 | 12 |
| Nail salons | 36 | #1,024 of 1,328 | 22 | 6.6 | $1.5M | 92 | 14 |
| Real estate | 36 | #1,846 of 2,229 | 146 | 43.9 | Index only | 95 | 67 |
| Salons, barbers and spas | 36 | #1,921 of 2,385 | 198 | 59.5 | $171K | 80 | 29 |
| Roofing and gutters | 35 | #904 of 1,177 | 13 | 3.9 | $7.3M | 86 | 15 |
| Auto repair and car care | 35 | #1,839 of 2,401 | 171 | 51.4 | $230K | 86 | 81 |
| Property management | 34 | #723 of 910 | 15 | 4.5 | Index only | 72 | 24 |
| Insurance agencies | 33 | #1,720 of 2,272 | 66 | 19.8 | $1.1M | 85 | 35 |
| Mortgage brokers and lenders | 31 | #762 of 887 | 20 | 6.0 | Index only | 77 | 12 |
| Barbershops | 31 | #1,090 of 1,356 | 32 | 9.6 | $1.1M | 56 | Under 3 |
| Auto repair shops | 30 | #2,027 of 2,378 | 121 | 36.3 | $326K | 73 | 56 |
| Doctors, dentists and clinics | 29 | #2,119 of 2,394 | 302 | 90.7 | $143K | 94 | 145 |
| Pest control | 27 | #624 of 699 | 6 | 1.8 | $7.3M | 72 | 9 |
| Laundromats | 27 | #650 of 785 | 7 | 2.1 | $8.7M | 69 | Under 3 |
| Grocery stores | 26 | #1,757 of 2,070 | 41 | 12.3 | $4.9M | 53 | 27 |
| Dentists and orthodontists | 22 | #1,800 of 1,886 | 59 | 17.7 | $734K | 75 | 46 |
| Funeral homes | Not scored | Not scored | 4 | 1.2 | $1.3M | 195 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $9.9M | 72 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.2 | $10.8M | 44 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $20.2M | 129 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $12.4M | 305 | 11 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
Household spending in Sutter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.4M | $1,184 | 124 |
| Gasoline and other fuels | $100M | $3,003 | 116 |
| Food away from home | $132.8M | $3,989 | 98 |
| Groceries | $202.6M | $6,085 | 96 |
| Personal care products and services | $33.9M | $1,018 | 101 |
| Child care and other personal services | $22.8M | $686 | 118 |
| Memberships, classes and admissions | $37.1M | $1,114 | 113 |
| Medical and dental services | $43.3M | $1,301 | 101 |
| Pets | $32.9M | $989 | 109 |
| Clothing, shoes and related services | $60.6M | $1,820 | 89 |
| Vehicle insurance | $70.5M | $2,118 | 108 |
| Home repairs, maintenance and insurance | $94.9M | $2,850 | 94 |
| Lawn care, cleaning and other household services | $44M | $1,322 | 94 |
| Rent and homeowner costs | $600.9M | $18,050 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sutter County
- Population, 2025 estimate
- 98,787−0.7% since 2020
- Households
- 33,292
- Median age
- 38.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 603 sq. mi.
- People per square mile
- 164
- Median household income
- $79,704+35.0% vs. 2015–2019, before inflation
- Average household income
- $108,245
- Median home value
- $433,500
- Jobs located here
- 30,624
- Daytime population
- 86,871Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sutter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sutter County, CA growing?
Population estimates put Sutter County at 98,787 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 33,292 households. Median household income rose 35.0% from the 2015–2019 survey, before inflation.
How much do households in Sutter County, CA spend?
Households in Sutter County spend about $600.9M a year on rent and homeowner costs, $202.6M on groceries and $132.8M on food away from home. Set against the U.S., households in Sutter County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
Which business types have the highest market scores in Sutter County, CA?
The highest Groundwork market scores in Sutter County are for pet grooming and boarding businesses (73), veterinarians (72) and martial arts and dance studios (71). Sutter County ranks #162 of 1,461 scored counties for pet grooming and boarding businesses.
How does Sutter County, CA compare with the U.S.?
The median household income in Sutter County is $79,704 a year, in line with the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $433,500, against $332,700 for the U.S. For its number of households, Sutter County has the most map listings, relative to the U.S., for collision repair and body shops (84% above the U.S. rate) and the fewest for martial arts and dance studios (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Sutter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sutter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sutter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.