County profile · California
Nevada County, CA market data
How Nevada County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 101,911
- −0.4% since 2020
- Households
- 42,865
- Median household income
- $89,882
- +36.0% vs. 2015–2019, before inflation
- Median home value
- $621,800
- Jobs located here
- 31,275
- Highest market score
- 77
- Optometrists and eye care, #88 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Nevada County by name and distance, and the households and spending within reach. Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nevada County has an estimated 101,911 people and 42,865 households. Population estimates put the population change in Nevada County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. Median household income in Nevada County is $89,882, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.0%, before inflation.
Relative to the U.S., household spending in Nevada County runs highest on child care and other personal services (an index of 139, where 100 is the U.S. average) and lowest on clothing, shoes and related services (96).
Of the business types scored in Nevada County, optometrists and eye clinics (77), tire shops (77) and barbershops (76) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #88 of 1,302 scored counties.
Nevada County is part of the Truckee-Grass Valley area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.9 times the U.S. rate) and lowest for primary care and pediatric clinics (64% below the U.S. rate).
All 56 business types in Nevada County
Highest Groundwork market score first. Each score compares Nevada County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 77 | #88 of 1,302 | 10 | 2.3 | $6M | 190 | 5 |
| Tire shops | 77 | #134 of 1,530 | 12 | 2.8 | $4.2M | 170 | 5 |
| Barbershops | 76 | #120 of 1,356 | 9 | 2.1 | $5.2M | 275 | Under 3 |
| Car washes and detailing | 75 | #117 of 1,451 | 11 | 2.6 | $4.6M | 184 | 6 |
| Convenience stores | 75 | #290 of 2,261 | 23 | 5.4 | $11.8M | 150 | 8 |
| Pizza | 74 | #186 of 2,090 | 26 | 6.1 | $7.1M | 140 | 63 |
| Fast food and sandwich shops | 72 | #304 of 2,222 | 45 | 10.5 | $4.1M | 134 | 63 |
| Gas stations | 68 | #455 of 2,358 | 42 | 9.8 | $3M | 126 | 30 |
| Nail salons | 64 | #284 of 1,328 | 15 | 3.5 | $3.1M | 186 | 10 |
| Primary care and pediatrics | 64 | #383 of 1,656 | 11 | 2.6 | $5.4M | 304 | 68 |
| Collision repair and body shops | 63 | #366 of 1,327 | 13 | 3.0 | $3.9M | 127 | 12 |
| Hair salons | 61 | #655 of 2,339 | 110 | 25.7 | $425K | 99 | 11 |
| Insurance agencies | 59 | #798 of 2,272 | 45 | 10.5 | $2M | 157 | 31 |
| Auto repair and car care | 58 | #828 of 2,401 | 163 | 38.0 | $313K | 116 | 71 |
| Sit-down restaurants | 57 | #845 of 2,405 | 198 | 46.2 | $932K | 140 | 92 |
| Pet grooming and boarding | 56 | #588 of 1,461 | 23 | 5.4 | $2M | 79 | 9 |
| Salons, barbers and spas | 56 | #855 of 2,385 | 191 | 44.6 | $244K | 115 | 27 |
| Grocery and convenience stores | 56 | #920 of 2,402 | 71 | 16.6 | $3.8M | 113 | 41 |
| Child care and preschools | 54 | #708 of 1,611 | 34 | 7.9 | $1M | 101 | 32 |
| Spas and skin care | 53 | #789 of 1,769 | 56 | 13.1 | $834K | 95 | 6 |
| Restaurants and cafes | 53 | #1,051 of 2,405 | 444 | 103.6 | $416K | 112 | 195 |
| House cleaning | 50 | #413 of 847 | 8 | 1.9 | $7.6M | 119 | 32 |
| Auto repair shops | 50 | #1,183 of 2,378 | 109 | 25.4 | $467K | 105 | 57 |
| Dentists and orthodontists | 49 | #960 of 1,886 | 42 | 9.8 | $1.4M | 144 | 50 |
| Gyms | 48 | #979 of 1,792 | 45 | 10.5 | $1.2M | 95 | 22 |
| Grocery stores | 48 | #1,072 of 2,070 | 27 | 6.3 | $10.1M | 108 | 33 |
| Bakeries and dessert shops | 47 | #1,023 of 1,889 | 39 | 9.1 | $4.7M | 114 | 42 |
| Laundromats | 46 | #432 of 785 | 7 | 1.6 | $12.1M | 97 | Under 3 |
| Pest control | 45 | #407 of 699 | 6 | 1.4 | $10.1M | 99 | 8 |
| Martial arts and dance studios | 41 | #915 of 1,334 | 37 | 8.6 | $1.5M | 75 | 14 |
| Physical therapy | 41 | #949 of 1,422 | 28 | 6.5 | $2.1M | 89 | 22 |
| Pet businesses | 41 | #1,474 of 2,200 | 74 | 17.3 | $625K | 71 | 36 |
| Pet stores | 40 | #648 of 974 | 13 | 3.0 | $3.6M | 79 | 6 |
| Home inspectors | 39 | #301 of 415 | 6 | 1.4 | Index only | 52 | 3 |
| Clothing and shoe stores | 38 | #1,471 of 2,087 | 72 | 16.8 | $1.2M | 92 | 42 |
| Doctors, dentists and clinics | 38 | #1,760 of 2,394 | 350 | 81.7 | $170K | 112 | 174 |
| HVAC and plumbing | 36 | #1,333 of 1,707 | 36 | 8.4 | $3.6M | 77 | 62 |
| Clothing, shoes and laundry | 36 | #1,665 of 2,210 | 103 | 24.0 | $820K | 93 | 50 |
| Property management | 35 | #702 of 910 | 19 | 4.4 | Index only | 78 | 47 |
| Veterinarians | 34 | #1,120 of 1,485 | 30 | 7.0 | $1.5M | 57 | 21 |
| Coffee shops and cafes | 33 | #1,655 of 2,063 | 68 | 15.9 | $2.7M | 73 | 39 |
| Gyms, studios and classes | 33 | #1,710 of 2,088 | 122 | 28.5 | $458K | 69 | 36 |
| Roofing and gutters | 32 | #959 of 1,177 | 22 | 5.1 | $6M | 70 | 24 |
| Mortgage brokers and lenders | 30 | #781 of 887 | 29 | 6.8 | Index only | 72 | 21 |
| Chiropractors | 30 | #1,281 of 1,490 | 42 | 9.8 | $1.4M | 59 | 24 |
| Home repair trades | 29 | #1,866 of 2,057 | 78 | 18.2 | $1.7M | 69 | 144 |
| Electricians | 28 | #1,018 of 1,160 | 20 | 4.7 | $6.6M | 55 | 58 |
| Lawn, cleaning and pest control | 28 | #1,624 of 1,771 | 51 | 11.9 | $1.2M | 71 | 130 |
| Real estate agents and brokers | 28 | #2,084 of 2,176 | 228 | 53.2 | Index only | 66 | 89 |
| Real estate | 28 | #2,133 of 2,229 | 282 | 65.8 | Index only | 67 | 177 |
| Yoga, Pilates and fitness studios | 26 | #729 of 777 | 40 | 9.3 | $1.4M | 34 | 22 |
| Landscaping and lawn care | 26 | #1,356 of 1,493 | 37 | 8.6 | $1.6M | 56 | 90 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $21.1M | 135 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 0.7 | $2.8M | 405 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $25.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Nevada County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.9M | $1,188 | 124 |
| Gasoline and other fuels | $126.1M | $2,941 | 113 |
| Food away from home | $184.6M | $4,307 | 106 |
| Groceries | $271.5M | $6,333 | 100 |
| Personal care products and services | $46.7M | $1,089 | 108 |
| Child care and other personal services | $34.5M | $805 | 139 |
| Memberships, classes and admissions | $55.8M | $1,303 | 132 |
| Medical and dental services | $59.6M | $1,391 | 108 |
| Pets | $46.3M | $1,079 | 119 |
| Clothing, shoes and related services | $84.5M | $1,971 | 96 |
| Vehicle insurance | $88.5M | $2,064 | 105 |
| Home repairs, maintenance and insurance | $131.1M | $3,058 | 101 |
| Lawn care, cleaning and other household services | $60.7M | $1,417 | 100 |
| Rent and homeowner costs | $819.4M | $19,115 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nevada County
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nevada County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Nevada County, CA growing?
Population estimates put Nevada County at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. Median household income rose 36.0% from the 2015–2019 survey, before inflation.
How much do households in Nevada County, CA spend?
Households in Nevada County spend about $819.4M a year on rent and homeowner costs, $271.5M on groceries and $184.6M on food away from home. Set against the U.S., households in Nevada County spend the most on child care and other personal services (an index of 139, where 100 is the U.S. average) and the least on clothing, shoes and related services (96).
Which business types have the highest market scores in Nevada County, CA?
The highest Groundwork market scores in Nevada County are for optometrists and eye clinics (77), tire shops (77) and barbershops (76). Nevada County ranks #88 of 1,302 scored counties for optometrists and eye clinics.
How does Nevada County, CA compare with the U.S.?
The median household income in Nevada County is $89,882 a year, 11% above the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $621,800, against $332,700 for the U.S. For its number of households, Nevada County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.9 times the U.S. rate) and the fewest for primary care and pediatric clinics (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Nevada County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nevada County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Nevada County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.