Groundwork

Pets · County · California

Pet businesses in Plumas County, CA

How Plumas County, CA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,860 of 2,200 scored counties
#53 of 54 scored counties in California

Listings
12
0 chain locations (0%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$7.3M
On pets · $906 a household
Spending per listing
$608K
31% below the U.S.
Listings per 10k households
14.9
43% above the U.S.
Population, 2025
18,583
−5.9% since 2020

See the pet businesses around any address in Plumas County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Plumas County is 30 (lower middle), #1,860 of 2,200 scored counties and #53 of 54 scored counties in California. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 12 pet businesses in Plumas County. None of them are chain locations, against 17% across the U.S. That is 14.9 per 10,000 households, 43% above the U.S. rate of 10.4.

Household spending on pets in Plumas County comes to about $7.3M a year: $906 per household, in line with the U.S. average. That is about $608K of household spending for each business on map listings, 31% below the U.S. figure of $878K.

In 2023, official counts showed 9 businesses with payroll in Plumas County classed as pet care, veterinarians and pet stores. That is one for every 895 households, against one for every 1,852 across the U.S. Population estimates put the population change in Plumas County from 2020 to 2025 at −5.9%, against +3.1% for the U.S.

How Plumas County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Plumas County, CA compared with California and the U.S.
MeasurePlumas CountyCaliforniaU.S.
Listings per 10k households14.99.310.4
Spending per listing$608K$1.2M$878K
Households per official establishment8951,8751,852
Official establishment growth, 2019–2023n/a+11.6%+11.4%
Population growth, 2020–2025−5.9%−0.4%+3.1%
Spending per household on pets$906$1,149$909
Median household income$66,031$99,122$80,734
Groundwork market score3068

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 9
Employees, 2023
29
Annual payroll, 2023
$1.5M
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
120 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Plumas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Plumas County

Population, 2025 estimate
18,583−5.9% since 2020
Households
8,054
Median age
50.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
2,553 sq. mi.
People per square mile
8
Median household income
$66,031+19.3% vs. 2015–2019, before inflation
Average household income
$96,802
Median home value
$360,200
Jobs located here
5,669
Daytime population
17,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plumas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across California

Every California market ranked →

The highest-scoring counties in California for pet businesses, numbered among those based in California, with Plumas County marked.

Top counties in California

Counties in California ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Benito County, CA902210.7$1.2M+8.6%#6 of 2,200
2Yuba County, CA872910.1$927K+8.2%#17 of 2,200
3San Joaquin County, CA861877.6$1.4M+5.5%#19 of 2,200
4Merced County, CA84687.9$1.1M+5.1%#39 of 2,200
5Fresno County, CA822126.5$1.5M+2.6%#45 of 2,200
6Tulare County, CA811067.4$1.2M+2.4%#57 of 2,200
7Kern County, CA812288.0$1.1M+2.3%#59 of 2,200
8Sacramento County, CA804527.9$1.4M+2.0%#68 of 2,200
9Riverside County, CA8078210.1$1.1M+5.0%#71 of 2,200
10Madera County, CA804710.4$919K+7.4%#75 of 2,200
53Plumas County, CA301214.9$608K−5.9%#1,860 of 2,200

Other business types in Plumas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Plumas County, CA?

There are 12 pet businesses on map listings in Plumas County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 7 one-person businesses without payroll.

How much do households in Plumas County, CA spend on pets?

About $7.3M a year, or $906 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $608K per business. It is estimated from the incomes of the 8,054 households in Plumas County and national spending patterns by income.

How does Plumas County, CA compare with the U.S. for pet businesses?

Plumas County has 14.9 pet businesses per 10,000 households, 43% above the U.S. rate of 10.4. Spending per business is $608K, 31% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Plumas County would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 895 households, against one for every 1,852 across the U.S.

How fast is Plumas County, CA growing?

Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plumas County scores 30 for pet businesses (lower middle), #1,860 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plumas County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Plumas County

Screening a site or an acquisition in Plumas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.