County profile · California
Yuba County, CA market data
Population, household spending and competition for 56 business types in Yuba County, each scored against other counties.
- Population, 2025
- 88,691
- +8.2% since 2020
- Households
- 28,635
- Median household income
- $76,373
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $412,300
- Jobs located here
- 17,377
- Highest market score
- 92
- Gyms, studios and classes, #7 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Yuba County by name and distance, and the households and spending within reach. Or open the report at the center of Yuba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 88,691 people live in Yuba County, in 28,635 households. Between 2020 and 2025, the population of Yuba County grew 8.2%, faster than the U.S. (+3.1%). The median household income in Yuba County is $76,373 a year, 5% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Yuba County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in Yuba County are for gyms and studios (92); salons, barbers and spas (91); and martial arts and dance studios (90). Yuba County ranks #7 of 2,088 scored counties for gyms and studios.
Yuba County is part of the Yuba City metro area. For its number of households, Yuba County has the most map listings, relative to the U.S., for grocery stores (38% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (79% below the U.S. rate).
All 56 business types in Yuba County
Highest Groundwork market score first. Each score compares Yuba County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 92 | #7 of 2,088 | 20 | 7.0 | $1.4M | 217 | Under 3 |
| Salons, barbers and spas | 91 | #7 of 2,385 | 43 | 15.0 | $647K | 304 | 7 |
| Martial arts and dance studios | 90 | #4 of 1,334 | 7 | 2.4 | $4.1M | 204 | Under 3 |
| Hair salons | 90 | #9 of 2,339 | 21 | 7.3 | $1.3M | 308 | Under 3 |
| Gyms | 90 | #13 of 1,792 | 13 | 4.5 | $2.2M | 170 | Under 3 |
| Dentists and orthodontists | 89 | #9 of 1,886 | 7 | 2.4 | $5.1M | 516 | 5 |
| Tire shops | 89 | #19 of 1,530 | 8 | 2.8 | $4.1M | 163 | 3 |
| Auto repair shops | 89 | #30 of 2,378 | 40 | 14.0 | $817K | 184 | 19 |
| Real estate agents and brokers | 88 | #2 of 2,176 | 23 | 8.0 | Index only | 397 | 13 |
| Bakeries and dessert shops | 88 | #25 of 1,889 | 9 | 3.1 | $12.1M | 291 | 8 |
| Pet businesses | 87 | #17 of 2,200 | 29 | 10.1 | $927K | 106 | 5 |
| Auto repair and car care | 87 | #35 of 2,401 | 71 | 24.8 | $460K | 171 | 31 |
| Insurance agencies | 87 | #92 of 2,272 | 10 | 3.5 | $5.9M | 473 | 9 |
| Physical therapy | 86 | #15 of 1,422 | 7 | 2.4 | $5.1M | 211 | 5 |
| Nail salons | 86 | #15 of 1,328 | 6 | 2.1 | $4.6M | 278 | 3 |
| Car washes and detailing | 86 | #24 of 1,451 | 6 | 2.1 | $5.4M | 216 | 4 |
| Restaurants and cafes | 86 | #52 of 2,405 | 179 | 62.5 | $606K | 164 | 73 |
| Sit-down restaurants | 86 | #55 of 2,405 | 101 | 35.3 | $1.1M | 162 | 27 |
| Real estate | 85 | #7 of 2,229 | 32 | 11.2 | Index only | 359 | 24 |
| Doctors, dentists and clinics | 85 | #33 of 2,394 | 67 | 23.4 | $531K | 348 | 29 |
| Primary care and pediatrics | 85 | #38 of 1,656 | 10 | 3.5 | $3.6M | 200 | 13 |
| Fast food and sandwich shops | 85 | #54 of 2,222 | 21 | 7.3 | $5.2M | 169 | 38 |
| Lawn, cleaning and pest control | 84 | #20 of 1,771 | 7 | 2.4 | $5.2M | 307 | 19 |
| Pizza | 84 | #46 of 2,090 | 15 | 5.2 | $7.2M | 142 | 38 |
| Pet grooming and boarding | 81 | #55 of 1,461 | 10 | 3.5 | $2.7M | 106 | Under 3 |
| Home repair trades | 80 | #42 of 2,057 | 11 | 3.8 | $7M | 290 | 38 |
| Pet stores | 80 | #57 of 974 | 5 | 1.7 | $5.4M | 119 | Under 3 |
| Coffee shops and cafes | 80 | #110 of 2,063 | 21 | 7.3 | $5.2M | 140 | 8 |
| Clothing, shoes and laundry | 80 | #126 of 2,210 | 14 | 4.9 | $3.5M | 402 | Under 3 |
| Clothing and shoe stores | 79 | #165 of 2,087 | 8 | 2.8 | $6.2M | 487 | Under 3 |
| Property management | 78 | #50 of 910 | 6 | 2.1 | Index only | 149 | 8 |
| Roofing and gutters | 72 | #133 of 1,177 | 6 | 2.1 | $12.9M | 153 | 5 |
| Barbershops | 70 | #241 of 1,356 | 12 | 4.2 | $2.3M | 123 | Under 3 |
| Gas stations | 68 | #472 of 2,358 | 42 | 14.7 | $2M | 84 | 23 |
| Child care and preschools | 66 | #377 of 1,611 | 21 | 7.3 | $837K | 84 | 15 |
| Convenience stores | 65 | #593 of 2,261 | 24 | 8.4 | $7.1M | 90 | 9 |
| Grocery and convenience stores | 53 | #1,083 of 2,402 | 63 | 22.0 | $2.7M | 80 | 26 |
| Grocery stores | 45 | #1,199 of 2,070 | 27 | 9.4 | $6.3M | 68 | 17 |
| Laundromats | 39 | #523 of 785 | 6 | 2.1 | $8.3M | 66 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.4 | $19.4M | 161 | 14 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.4 | $9M | 308 | 14 |
| Veterinarians | Not scored | Not scored | 4 | 1.4 | $6.7M | 247 | 5 |
| Chiropractors | Not scored | Not scored | 3 | 1.0 | $11.9M | 495 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.0 | $1.2M | 174 | 4 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.0 | $11.9M | 378 | 3 |
| Spas and skin care | Not scored | Not scored | 3 | 1.0 | $9.3M | 1,059 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.7 | $16.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $18.1M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $16.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 0.3 | $77.5M | Too few | 19 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $36.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $35.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Yuba County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.7M | $1,141 | 119 |
| Gasoline and other fuels | $83.9M | $2,931 | 113 |
| Food away from home | $108.5M | $3,790 | 93 |
| Groceries | $169.8M | $5,930 | 94 |
| Personal care products and services | $27.8M | $972 | 97 |
| Child care and other personal services | $17.6M | $614 | 106 |
| Memberships, classes and admissions | $28.8M | $1,005 | 102 |
| Medical and dental services | $35.6M | $1,242 | 96 |
| Pets | $26.9M | $939 | 103 |
| Clothing, shoes and related services | $49.5M | $1,729 | 84 |
| Vehicle insurance | $59.3M | $2,072 | 106 |
| Home repairs, maintenance and insurance | $77.5M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $36.1M | $1,262 | 89 |
| Rent and homeowner costs | $497.8M | $17,386 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yuba County
- Population, 2025 estimate
- 88,691+8.2% since 2020
- Households
- 28,635
- Median age
- 35.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.1
- Land area
- 632 sq. mi.
- People per square mile
- 134
- Median household income
- $76,373+31.6% vs. 2015–2019, before inflation
- Average household income
- $98,648
- Median home value
- $412,300
- Jobs located here
- 17,377
- Daytime population
- 68,426Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yuba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yuba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Yuba County, CA growing?
Population estimates put Yuba County at 88,691 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 28,635 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in Yuba County, CA spend?
Households in Yuba County spend about $497.8M a year on rent and homeowner costs, $169.8M on groceries and $108.5M on food away from home. Relative to the U.S., household spending in Yuba County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in Yuba County, CA?
Of the business types scored in Yuba County, gyms and studios (92); salons, barbers and spas (91); and martial arts and dance studios (90) have the highest Groundwork market scores. For gyms and studios, that ranks #7 of 2,088 scored counties.
How does Yuba County, CA compare with the U.S.?
Median household income in Yuba County is $76,373, 5% below the U.S. median of $80,734. The population rose 8.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $412,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (38% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Yuba County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yuba County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Yuba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yuba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.