Groundwork

Clothing and laundry · County · California

Clothing and shoe stores in Plumas County, CA

Competitor counts, household spending and official business counts for clothing and shoe stores in Plumas County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,173 of 2,087 scored counties
#23 of 53 scored counties in California

Listings
6
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.8M
On clothing, shoes and related services · $1,708 a household
Spending per listing
$2.3M
80% above the U.S.
Listings per 10k households
7.4
54% below the U.S.
Population, 2025
18,583
−5.9% since 2020

See the clothing and shoe stores around any address in Plumas County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 clothing and shoe stores in Plumas County. None of them are chain locations, against 44% across the U.S. That comes to 7.4 for every 10,000 households, 54% below the U.S. rate of 16.2.

At $1,708 per household (17% below the U.S. average), households in Plumas County spend about $13.8M a year on clothing, shoes and related services. That works out to $2.3M per store, 80% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as clothing and shoe stores in Plumas County: counts under 3 aren’t published. Official counts list 10 one-person businesses without payroll.

Population estimates show Plumas County declined 5.9% from 2020 to 2025, against +3.1% for the U.S. For clothing and shoe stores, Plumas County has a Groundwork market score of 46 (lower middle): #1,173 of 2,087 scored counties and #23 of 53 scored counties in California.

How Plumas County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Plumas County, CA compared with California and the U.S.
MeasurePlumas CountyCaliforniaU.S.
Listings per 10k households7.418.616.2
Spending per listing$2.3M$1.1M$1.3M
Households per official establishmentn/a1,1211,273
Official establishment growth, 2019–2023n/a−11.1%−12.2%
Population growth, 2020–2025−5.9%−0.4%+3.1%
Spending per household on clothing, shoes and related services$1,708$2,085$2,055
Median household income$66,031$99,122$80,734
Groundwork market score4629

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Plumas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Plumas County

Population, 2025 estimate
18,583−5.9% since 2020
Households
8,054
Median age
50.3
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
2,553 sq. mi.
People per square mile
8
Median household income
$66,031+19.3% vs. 2015–2019, before inflation
Average household income
$96,802
Median home value
$360,200
Jobs located here
5,669
Daytime population
17,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plumas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across California

Every California market ranked →

The highest-scoring counties in California for clothing and shoe stores, numbered among those based in California, with Plumas County marked.

Top counties in California

Counties in California ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Benito County, CA812210.7$2.1M+8.6%#146 of 2,087
2Yuba County, CA7982.8$6.2M+8.2%#165 of 2,087
3Yolo County, CA77587.6$2.6M+3.1%#193 of 2,087
4El Dorado County, CA73607.9$2.8M+0.6%#282 of 2,087
5Calaveras County, CA72158.1$2.3M+2.8%#324 of 2,087
6Madera County, CA66439.5$1.9M+7.4%#495 of 2,087
7San Joaquin County, CA6627211.1$1.8M+5.5%#499 of 2,087
8Amador County, CA661911.8$1.6M+3.2%#509 of 2,087
9Contra Costa County, CA6546511.2$2.1M+0.3%#518 of 2,087
10Tehama County, CA63145.6$2.9M−1.7%#562 of 2,087
23Plumas County, CA4667.4$2.3M−5.9%#1,173 of 2,087

Other business types in Plumas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Plumas County, CA?

Plumas County has 6 clothing and shoe stores on map listings as of September 2026. None of them are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Plumas County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.

How much do households in Plumas County, CA spend on clothing, shoes and related services?

About $13.8M a year, or $1,708 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 6 clothing and shoe stores on map listings, it comes to $2.3M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 8,054 households in Plumas County and national spending patterns by income.

How does Plumas County, CA compare with the U.S. for clothing and shoe stores?

Plumas County has 7.4 clothing and shoe stores per 10,000 households, 54% below the U.S. rate of 16.2. Spending per store is $2.3M, 80% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Plumas County would have about 11, against 6 on map listings.

How fast is Plumas County, CA growing?

Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plumas County scores 46 for clothing and shoe stores (lower middle), #1,173 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plumas County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Plumas County

Screening a site or an acquisition in Plumas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.