Auto · Small-town market · Wisconsin
Auto repair shops in the Shawano, WI area
How the Shawano, WI area compares with other small-town markets and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #23 of 538 scored small-town markets
#1 of 13 scored small-town markets based in Wisconsin
- Listings
- 38
- 3 chain locations (8%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $21.1M
- On vehicle maintenance and repairs · $1,134 a household
- Spending per listing
- $557K
- 25% above the U.S.
- Listings per 10k households
- 20.4
- 5% below the U.S.
- Population, 2025
- 45,759
- +1.4% since 2020
See the auto repair shops around any address in the Shawano area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For auto repair shops, the Shawano area has a Groundwork market score of 80 (high): #23 of 538 scored small-town markets and #1 of 13 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for auto repair shops.
Households in the Shawano area spend about $21.1M a year on vehicle maintenance and repairs, or $1,134 per household, 18% above the U.S. average. Spread across 38 auto repair shops, that is $557K per shop, 25% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
There are 38 auto repair shops on map listings in the Shawano area as of September 2026. 3 of them (8%) are chain locations, against 16% across the U.S. That is 20.4 per 10,000 households, 5% below the U.S. rate of 21.5.
The official count of businesses with payroll classed as mechanical, body and glass repair in the Shawano area was 14 in 2023. That is one for every 1,332 households, against one for every 955 across the U.S. Population estimates put the population change in the Shawano area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Shawano area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.4 | 20.7 | 21.5 |
| Spending per listing | $557K | $511K | $445K |
| Households per official establishment | 1,332 | 890 | 955 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +2.1% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,134 | $1,061 | $958 |
| Median household income | $66,189 | $77,485 | $80,734 |
| Groundwork market score | 80 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 56
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 383 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Shawano area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Shawano area
- Population, 2025 estimate
- 45,759+1.4% since 2020
- Households
- 18,651
- Median age
- 44.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 1,251 sq. mi.
- People per square mile
- 36
- Median household income
- $66,189+20.0% vs. 2015–2019, before inflation
- Average household income
- $85,172
- Median home value
- $189,600
- Jobs located here
- 14,184
- Daytime population
- 36,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shawano area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with the Shawano area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawano, WI | 80 | 38 | 20.4 | $557K | +1.4% | #23 of 538 |
| 2Whitewater-Elkhorn, WI | 77 | 79 | 18.3 | $648K | +0.8% | #29 of 538 |
| 3Sparta, WI | 76 | 37 | 20.2 | $545K | +0.6% | #34 of 538 |
| 4Stevens Point-Plover, WI | 75 | 57 | 19.2 | $591K | +2.2% | #43 of 538 |
| 5Marinette, WI-MI | 65 | 58 | 19.7 | $542K | +0.3% | #107 of 538 |
| 6Manitowoc, WI | 63 | 75 | 21.3 | $510K | +0.4% | #131 of 538 |
| 7Menomonie, WI | 63 | 43 | 24.7 | $478K | +1.7% | #134 of 538 |
| 8Baraboo, WI | 62 | 65 | 23.2 | $488K | +1.3% | #147 of 538 |
| 9Watertown-Fort Atkinson, WI | 60 | 84 | 24.1 | $468K | +0.3% | #168 of 538 |
| 10Beaver Dam, WI | 57 | 92 | 25.6 | $439K | −0.3% | #198 of 538 |
Other business types in the Shawano area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Shawano, WI area?
As of September 2026, map listings count 38 auto repair shops in the Shawano area. 3 of them (8%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 14 businesses with payroll classed as mechanical, body and glass repair in 2023. Another 56 one-person businesses have no payroll, by official counts.
How much do households in the Shawano, WI area spend on vehicle maintenance and repairs?
About $21.1M a year, or $1,134 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 38 auto repair shops on map listings, it comes to $557K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 18,651 households in the Shawano area and national spending patterns by income.
How does the Shawano, WI area compare with the U.S. for auto repair shops?
The Shawano area has 20.4 auto repair shops per 10,000 households, 5% below the U.S. rate of 21.5. Spending per shop is $557K, 25% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, the Shawano area would have about 48, against 38 on map listings. There is one business with payroll in the industry for every 1,332 households, against one for every 955 across the U.S.
How fast is the Shawano, WI area growing?
Population estimates put the Shawano area at 45,759 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 18,651 households. Median household income in the Shawano area is $66,189, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shawano area scores 80 for auto repair shops (high), #23 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shawano area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Shawano area
Screening a site or an acquisition in the Shawano area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.