Auto · County · Wisconsin
Auto repair shops in Marathon County, WI
How Marathon County, WI compares with other counties and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #939 of 2,378 scored counties
#30 of 67 scored counties in Wisconsin
- Listings
- 122
- 18 chain locations (15%)
- Official establishments
- 82
- +5.1% since 2019
- Household spending a year
- $65.2M
- On vehicle maintenance and repairs · $1,127 a household
- Spending per listing
- $535K
- 20% above the U.S.
- Listings per 10k households
- 21.1
- 2% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the auto repair shops around any address in Marathon County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Marathon County comes to about $65.2M a year: $1,127 per household, 18% above the U.S. average. That is about $535K of household spending for each shop on map listings, 20% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
Marathon County has 122 auto repair shops on map listings as of September 2026. Of those, 18 are chain locations, or 15%, against 16% across the U.S. That is 21.1 per 10,000 households, 2% below the U.S. rate of 21.5.
In 2023, official counts showed 82 businesses with payroll in Marathon County classed as mechanical, body and glass repair, up 5.1% from 2019. That is one for every 706 households, against one for every 955 across the U.S. Official counts list 117 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $659K have gone to businesses classed as mechanical, body and glass repair in Marathon County.
Population estimates show Marathon County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). For auto repair shops, Marathon County has a Groundwork market score of 55 (upper middle): #939 of 2,378 scored counties and #30 of 67 scored counties in Wisconsin.
How Marathon County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marathon County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 20.7 | 21.5 |
| Spending per listing | $535K | $511K | $445K |
| Households per official establishment | 706 | 890 | 955 |
| Official establishment growth, 2019–2023 | +5.1% | −1.4% | +2.1% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,127 | $1,061 | $958 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 55 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78 → 82+5.1% over the period
- Employees, 2023
- 358
- Annual payroll, 2023
- $18.3M
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 12218 chain locations
- Listings at the U.S. rate for this spending
- 147The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $659K
SBA-backed loans to businesses classed as mechanical, body and glass repair in Marathon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marathon County
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884+24.4% vs. 2015–2019, before inflation
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marathon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with Marathon County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 88 | 6 | 8.1 | $1.5M | +3.4% | #32 of 2,378 |
| 2Adams County, WI | 83 | 12 | 12.6 | $881K | +5.2% | #68 of 2,378 |
| 3Pierce County, WI | 82 | 27 | 17.0 | $764K | +3.1% | #77 of 2,378 |
| 4Calumet County, WI | 77 | 29 | 13.6 | $876K | +2.9% | #163 of 2,378 |
| 5Oconto County, WI | 77 | 30 | 17.8 | $706K | +2.9% | #167 of 2,378 |
| 6Dane County, WI | 75 | 412 | 16.4 | $601K | +4.9% | #214 of 2,378 |
| 7Walworth County, WI | 69 | 79 | 18.3 | $648K | +0.8% | #365 of 2,378 |
| 8Shawano County, WI | 69 | 38 | 22.0 | $517K | +1.7% | #384 of 2,378 |
| 9Iowa County, WI | 68 | 17 | 16.8 | $703K | +1.0% | #405 of 2,378 |
| 10Monroe County, WI | 68 | 37 | 20.2 | $545K | +0.6% | #426 of 2,378 |
| 30Marathon County, WI | 55 | 122 | 21.1 | $535K | +1.0% | #939 of 2,378 |
Other business types in Marathon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Marathon County, WI?
Map listings as of September 2026 show 122 auto repair shops in Marathon County. 18 of them (15%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 82 businesses with payroll classed as mechanical, body and glass repair in 2023, up 5.1% from 2019. Official counts also show 117 one-person businesses without payroll.
How much do households in Marathon County, WI spend on vehicle maintenance and repairs?
About $65.2M a year, or $1,127 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 122 auto repair shops on map listings, it comes to $535K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 57,866 households in Marathon County and national spending patterns by income.
How does Marathon County, WI compare with the U.S. for auto repair shops?
Marathon County has 21.1 auto repair shops per 10,000 households, 2% below the U.S. rate of 21.5. Spending per shop is $535K, 20% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Marathon County would have about 147, against 122 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 955 across the U.S. The official count rose 5.1% from 2019 to 2023, against +2.1% for the U.S.
How fast is Marathon County, WI growing?
Population estimates put Marathon County at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in Marathon County is $77,884, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marathon County scores 55 for auto repair shops (upper middle), #939 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marathon County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Marathon County
Screening a site or an acquisition in Marathon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marathon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.