Auto · County · Wisconsin
Auto repair shops in Manitowoc County, WI
Competitor counts, household spending and official business counts for auto repair shops in Manitowoc County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #943 of 2,378 scored counties
#31 of 67 scored counties in Wisconsin
- Listings
- 75
- 6 chain locations (8%)
- Official establishments
- 41
- 0.0% since 2019
- Household spending a year
- $38.2M
- On vehicle maintenance and repairs · $1,086 a household
- Spending per listing
- $510K
- 15% above the U.S.
- Listings per 10k households
- 21.3
- In line with the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the auto repair shops around any address in Manitowoc County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,086 per household (13% above the U.S. average), households in Manitowoc County spend about $38.2M a year on vehicle maintenance and repairs. That works out to $510K per shop, 15% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
There are 75 auto repair shops on map listings in Manitowoc County as of September 2026. 6 of them (8%) are chain locations, against 16% across the U.S. That is 21.3 per 10,000 households, in line with the U.S. rate of 21.5.
In 2023, official counts showed 41 businesses with payroll in Manitowoc County classed as mechanical, body and glass repair, unchanged from 2019. That is one for every 858 households, against one for every 955 across the U.S. Official counts list 67 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $59K have gone to businesses classed as mechanical, body and glass repair in Manitowoc County.
Population estimates put the population change in Manitowoc County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). For auto repair shops, Manitowoc County has a Groundwork market score of 55 (upper middle): #943 of 2,378 scored counties and #31 of 67 scored counties in Wisconsin.
How Manitowoc County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 20.7 | 21.5 |
| Spending per listing | $510K | $511K | $445K |
| Households per official establishment | 858 | 890 | 955 |
| Official establishment growth, 2019–2023 | 0.0% | −1.4% | +2.1% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,086 | $1,061 | $958 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 55 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 410.0% over the period
- Employees, 2023
- 136
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 756 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $59K
SBA-backed loans to businesses classed as mechanical, body and glass repair in Manitowoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Manitowoc County
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manitowoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with Manitowoc County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 88 | 6 | 8.1 | $1.5M | +3.4% | #32 of 2,378 |
| 2Adams County, WI | 83 | 12 | 12.6 | $881K | +5.2% | #68 of 2,378 |
| 3Pierce County, WI | 82 | 27 | 17.0 | $764K | +3.1% | #77 of 2,378 |
| 4Calumet County, WI | 77 | 29 | 13.6 | $876K | +2.9% | #163 of 2,378 |
| 5Oconto County, WI | 77 | 30 | 17.8 | $706K | +2.9% | #167 of 2,378 |
| 6Dane County, WI | 75 | 412 | 16.4 | $601K | +4.9% | #214 of 2,378 |
| 7Walworth County, WI | 69 | 79 | 18.3 | $648K | +0.8% | #365 of 2,378 |
| 8Shawano County, WI | 69 | 38 | 22.0 | $517K | +1.7% | #384 of 2,378 |
| 9Iowa County, WI | 68 | 17 | 16.8 | $703K | +1.0% | #405 of 2,378 |
| 10Monroe County, WI | 68 | 37 | 20.2 | $545K | +0.6% | #426 of 2,378 |
| 31Manitowoc County, WI | 55 | 75 | 21.3 | $510K | +0.4% | #943 of 2,378 |
Other business types in Manitowoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Manitowoc County, WI?
As of September 2026, map listings count 75 auto repair shops in Manitowoc County. 6 of them (8%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 41 businesses with payroll classed as mechanical, body and glass repair in 2023, unchanged from 2019. Official counts also show 67 one-person businesses without payroll.
How much do households in Manitowoc County, WI spend on vehicle maintenance and repairs?
About $38.2M a year, or $1,086 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 75 auto repair shops on map listings, it comes to $510K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 35,188 households in Manitowoc County and national spending patterns by income.
How does Manitowoc County, WI compare with the U.S. for auto repair shops?
Manitowoc County has 21.3 auto repair shops per 10,000 households, in line with the U.S. rate of 21.5. Spending per shop is $510K, 15% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Manitowoc County would have about 86, against 75 on map listings. There is one business with payroll in the industry for every 858 households, against one for every 955 across the U.S. The official count held level from 2019 to 2023, against +2.1% for the U.S.
How fast is Manitowoc County, WI growing?
Population estimates put Manitowoc County at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. Median household income in Manitowoc County is $69,148, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Manitowoc County scores 55 for auto repair shops (upper middle), #943 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manitowoc County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Manitowoc County
Screening a site or an acquisition in Manitowoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manitowoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.