Groundwork

Auto · County · Wisconsin

Auto repair shops in Chippewa County, WI

Competitor counts, household spending and official business counts for auto repair shops in Chippewa County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,297 of 2,378 scored counties
#49 of 67 scored counties in Wisconsin

Listings
77
3 chain locations (4%)
Official establishments
36
+12.5% since 2019
Household spending a year
$31.7M
On vehicle maintenance and repairs · $1,169 a household
Spending per listing
$412K
7% below the U.S.
Listings per 10k households
28.4
32% above the U.S.
Population, 2025
67,614
+1.9% since 2020

See the auto repair shops around any address in Chippewa County

The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,169 per household (22% above the U.S. average), households in Chippewa County spend about $31.7M a year on vehicle maintenance and repairs. Spread across 77 auto repair shops, that is $412K per shop, 7% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.

There are 77 auto repair shops on map listings in Chippewa County as of September 2026. Of those, 3 are chain locations, or 4%, against 16% across the U.S. Per 10,000 households, that is 28.4, 32% above the U.S. rate of 21.5.

The official count of businesses with payroll classed as mechanical, body and glass repair in Chippewa County was 36 in 2023, up 12.5% from 2019. That is one for every 754 households, against one for every 955 across the U.S. Official counts also show 97 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $2.7M have gone to businesses classed as mechanical, body and glass repair in Chippewa County.

Between 2020 and 2025, the population of Chippewa County grew 1.9%, slower than the U.S. (+3.1%). Chippewa County scores 48 (lower middle) on the Groundwork market score for auto repair shops, ranking #1,297 of 2,378 scored counties and #49 of 67 scored counties in Wisconsin.

How Chippewa County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair shops in Chippewa County, WI compared with Wisconsin and the U.S.
MeasureChippewa CountyWisconsinU.S.
Listings per 10k households28.420.721.5
Spending per listing$412K$511K$445K
Households per official establishment754890955
Official establishment growth, 2019–2023+12.5%−1.4%+2.1%
Population growth, 2020–2025+1.9%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,169$1,061$958
Median household income$74,680$77,485$80,734
Groundwork market score4858

Official counts and lending

Businesses

Official establishments, 2019 to 2023
32 → 36+12.5% over the period
Employees, 2023
192
Annual payroll, 2023
$10.7M
One-person businesses, 2023
97Businesses with no payroll
Map listings, September 2026
773 chain locations
Listings at the U.S. rate for this spending
71The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.7M

SBA-backed loans to businesses classed as mechanical, body and glass repair in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Chippewa County

Population, 2025 estimate
67,614+1.9% since 2020
Households
27,139
Median age
42.4
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
1,008 sq. mi.
People per square mile
66
Median household income
$74,680+25.0% vs. 2015–2019, before inflation
Average household income
$92,252
Median home value
$257,900
Jobs located here
25,936
Daytime population
62,863Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chippewa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.

Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with Chippewa County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for auto repair shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI8868.1$1.5M+3.4%#32 of 2,378
2Adams County, WI831212.6$881K+5.2%#68 of 2,378
3Pierce County, WI822717.0$764K+3.1%#77 of 2,378
4Calumet County, WI772913.6$876K+2.9%#163 of 2,378
5Oconto County, WI773017.8$706K+2.9%#167 of 2,378
6Dane County, WI7541216.4$601K+4.9%#214 of 2,378
7Walworth County, WI697918.3$648K+0.8%#365 of 2,378
8Shawano County, WI693822.0$517K+1.7%#384 of 2,378
9Iowa County, WI681716.8$703K+1.0%#405 of 2,378
10Monroe County, WI683720.2$545K+0.6%#426 of 2,378
49Chippewa County, WI487728.4$412K+1.9%#1,297 of 2,378

Other business types in Chippewa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many auto repair shops are in Chippewa County, WI?

As of September 2026, map listings count 77 auto repair shops in Chippewa County. 3 of them (4%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 36 businesses with payroll classed as mechanical, body and glass repair in 2023, up 12.5% from 2019. Another 97 one-person businesses have no payroll, by official counts.

How much do households in Chippewa County, WI spend on vehicle maintenance and repairs?

About $31.7M a year, or $1,169 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 77 auto repair shops on map listings, it comes to $412K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 27,139 households in Chippewa County and national spending patterns by income.

How does Chippewa County, WI compare with the U.S. for auto repair shops?

Chippewa County has 28.4 auto repair shops per 10,000 households, 32% above the U.S. rate of 21.5. Spending per shop is $412K, 7% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Chippewa County would have about 71, against 77 on map listings. There is one business with payroll in the industry for every 754 households, against one for every 955 across the U.S. The official count rose 12.5% from 2019 to 2023, against +2.1% for the U.S.

How fast is Chippewa County, WI growing?

Population estimates put Chippewa County at 67,614 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,139 households. Median household income in Chippewa County is $74,680, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County scores 48 for auto repair shops (lower middle), #1,297 of 2,378 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chippewa County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair shops · All 56 business types in Chippewa County

Screening a site or an acquisition in Chippewa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.