Auto · Small-town market · Wisconsin
Auto repair shops in the Baraboo, WI area
The auto repair shops in the Baraboo, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #147 of 538 scored small-town markets
#8 of 13 scored small-town markets based in Wisconsin
- Listings
- 65
- 8 chain locations (12%)
- Official establishments
- 37
- 0.0% since 2019
- Household spending a year
- $31.7M
- On vehicle maintenance and repairs · $1,134 a household
- Spending per listing
- $488K
- 10% above the U.S.
- Listings per 10k households
- 23.2
- 8% above the U.S.
- Population, 2025
- 66,652
- +1.3% since 2020
See the auto repair shops around any address in the Baraboo area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Baraboo area spend about $31.7M a year on vehicle maintenance and repairs, or $1,134 per household, 18% above the U.S. average. Spread across 65 auto repair shops, that is $488K per shop, 10% above the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
There are 65 auto repair shops on map listings in the Baraboo area as of September 2026. Chain locations make up 12% of them, against 16% across the U.S. Per 10,000 households, that is 23.2, 8% above the U.S. rate of 21.5.
The official count of businesses with payroll classed as mechanical, body and glass repair in the Baraboo area was 37 in 2023, unchanged from 2019. That is one for every 756 households, against one for every 955 across the U.S. Official counts also show 65 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $353K has gone to businesses classed as mechanical, body and glass repair in the Baraboo area.
Population estimates put the population change in the Baraboo area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). For auto repair shops, the Baraboo area has a Groundwork market score of 62 (upper middle): #147 of 538 scored small-town markets and #8 of 13 scored small-town markets based in Wisconsin.
How the Baraboo area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baraboo area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.2 | 20.7 | 21.5 |
| Spending per listing | $488K | $511K | $445K |
| Households per official establishment | 756 | 890 | 955 |
| Official establishment growth, 2019–2023 | 0.0% | −1.4% | +2.1% |
| Population growth, 2020–2025 | +1.3% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,134 | $1,061 | $958 |
| Median household income | $79,541 | $77,485 | $80,734 |
| Groundwork market score | 62 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 370.0% over the period
- Employees, 2023
- 156
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 65Businesses with no payroll
- Map listings, September 2026
- 658 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $353K
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Baraboo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baraboo area
- Population, 2025 estimate
- 66,652+1.3% since 2020
- Households
- 27,987
- Median age
- 42.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 832 sq. mi.
- People per square mile
- 79
- Median household income
- $79,541+32.7% vs. 2015–2019, before inflation
- Average household income
- $98,005
- Median home value
- $258,600
- Jobs located here
- 36,015
- Daytime population
- 65,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baraboo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with the Baraboo area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawano, WI | 80 | 38 | 20.4 | $557K | +1.4% | #23 of 538 |
| 2Whitewater-Elkhorn, WI | 77 | 79 | 18.3 | $648K | +0.8% | #29 of 538 |
| 3Sparta, WI | 76 | 37 | 20.2 | $545K | +0.6% | #34 of 538 |
| 4Stevens Point-Plover, WI | 75 | 57 | 19.2 | $591K | +2.2% | #43 of 538 |
| 5Marinette, WI-MI | 65 | 58 | 19.7 | $542K | +0.3% | #107 of 538 |
| 6Manitowoc, WI | 63 | 75 | 21.3 | $510K | +0.4% | #131 of 538 |
| 7Menomonie, WI | 63 | 43 | 24.7 | $478K | +1.7% | #134 of 538 |
| 8Baraboo, WI | 62 | 65 | 23.2 | $488K | +1.3% | #147 of 538 |
| 9Watertown-Fort Atkinson, WI | 60 | 84 | 24.1 | $468K | +0.3% | #168 of 538 |
| 10Beaver Dam, WI | 57 | 92 | 25.6 | $439K | −0.3% | #198 of 538 |
Other business types in the Baraboo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Baraboo, WI area?
As of September 2026, map listings count 65 auto repair shops in the Baraboo area. 8 of them (12%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 37 businesses with payroll classed as mechanical, body and glass repair in 2023, unchanged from 2019. Another 65 one-person businesses have no payroll, by official counts.
How much do households in the Baraboo, WI area spend on vehicle maintenance and repairs?
About $31.7M a year, or $1,134 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 65 auto repair shops on map listings, it comes to $488K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 27,987 households in the Baraboo area and national spending patterns by income.
How does the Baraboo, WI area compare with the U.S. for auto repair shops?
The Baraboo area has 23.2 auto repair shops per 10,000 households, 8% above the U.S. rate of 21.5. Spending per shop is $488K, 10% above the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, the Baraboo area would have about 71, against 65 on map listings. There is one business with payroll in the industry for every 756 households, against one for every 955 across the U.S. The official count held level from 2019 to 2023, against +2.1% for the U.S.
How fast is the Baraboo, WI area growing?
Population estimates put the Baraboo area at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. Median household income in the Baraboo area is $79,541, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baraboo area scores 62 for auto repair shops (upper middle), #147 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baraboo area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Baraboo area
Screening a site or an acquisition in the Baraboo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.