Auto · County · Wisconsin
Auto repair and car care businesses in Door County, WI
The auto repair and car care businesses in Door County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #185 of 2,401 scored counties
#6 of 67 scored counties in Wisconsin
- Listings
- 45
- 10 chain locations (22%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $17.1M
- On vehicle maintenance and repairs · $1,141 a household
- Spending per listing
- $380K
- 42% above the U.S.
- Listings per 10k households
- 30.0
- 16% below the U.S.
- Population, 2025
- 30,616
- +1.6% since 2020
See the auto repair and car care businesses around any address in Door County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For auto repair and car care businesses, Door County has a Groundwork market score of 77 (high): #185 of 2,401 scored counties and #6 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for auto repair and car care businesses.
Households in Door County spend about $17.1M a year on vehicle maintenance and repairs, or $1,141 per household, 19% above the U.S. average. That works out to $380K per business, 42% above the U.S. figure of $269K.
There are 45 auto repair and car care businesses on map listings in Door County as of September 2026. Chain locations make up 22% of them, against 24% across the U.S. That comes to 30.0 for every 10,000 households, 16% below the U.S. rate of 35.7.
Official counts show 17 businesses with payroll classed as automotive repair and maintenance, and tire dealers in Door County in 2023. That is one for every 882 households, against one for every 681 across the U.S. Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%).
How Door County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Door County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.0 | 34.5 | 35.7 |
| Spending per listing | $380K | $307K | $269K |
| Households per official establishment | 882 | 706 | 681 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +4.1% |
| Population growth, 2020–2025 | +1.6% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,141 | $1,061 | $958 |
| Median household income | $74,795 | $77,485 | $80,734 |
| Groundwork market score | 77 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 17
- Employees, 2023
- 77
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 4510 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Door County
- Population, 2025 estimate
- 30,616+1.6% since 2020
- Households
- 14,986
- Median age
- 53.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 482 sq. mi.
- People per square mile
- 63
- Median household income
- $74,795+21.5% vs. 2015–2019, before inflation
- Average household income
- $105,001
- Median home value
- $342,600
- Jobs located here
- 12,670
- Daytime population
- 28,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Door County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for auto repair and car care businesses, numbered among those based in Wisconsin, with Door County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bayfield County, WI | 89 | 16 | 21.5 | $544K | +3.4% | #24 of 2,401 |
| 2Pierce County, WI | 88 | 46 | 29.0 | $448K | +3.1% | #31 of 2,401 |
| 3Adams County, WI | 83 | 23 | 24.2 | $460K | +5.2% | #78 of 2,401 |
| 4Oconto County, WI | 80 | 55 | 32.7 | $385K | +2.9% | #122 of 2,401 |
| 5Iowa County, WI | 78 | 27 | 26.7 | $443K | +1.0% | #155 of 2,401 |
| 6Door County, WI | 77 | 45 | 30.0 | $380K | +1.6% | #185 of 2,401 |
| 7Dane County, WI | 77 | 663 | 26.4 | $373K | +4.9% | #186 of 2,401 |
| 8Calumet County, WI | 75 | 54 | 25.3 | $470K | +2.9% | #218 of 2,401 |
| 9Portage County, WI | 74 | 87 | 29.3 | $388K | +2.2% | #246 of 2,401 |
| 10Walworth County, WI | 74 | 135 | 31.3 | $379K | +0.8% | #248 of 2,401 |
Other business types in Door County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Door County, WI?
As of September 2026, map listings count 45 auto repair and car care businesses in Door County. 10 of them (22%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 17 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts also show 34 one-person businesses without payroll.
How much do households in Door County, WI spend on vehicle maintenance and repairs?
About $17.1M a year, or $1,141 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 45 auto repair and car care businesses on map listings, it comes to $380K per business. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.
How does Door County, WI compare with the U.S. for auto repair and car care businesses?
Door County has 30.0 auto repair and car care businesses per 10,000 households, 16% below the U.S. rate of 35.7. Spending per business is $380K, 42% above the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, Door County would have about 64, against 45 on map listings. There is one business with payroll in the industry for every 882 households, against one for every 681 across the U.S.
How fast is Door County, WI growing?
Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County scores 77 for auto repair and car care businesses (high), #185 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Door County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Door County
Screening a site or an acquisition in Door County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.