Beauty and personal care · Small-town market · Arkansas
Nail salons in the Russellville, AR area
Competitor counts, household spending and official business counts for nail salons in the Russellville, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #261 of 387 scored small-town markets
#3 of 12 scored small-town markets based in Arkansas
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $25.6M
- On personal care products and services · $783 a household
- Spending per listing
- $1.7M
- 2% above the U.S.
- Listings per 10k households
- 4.6
- 23% below the U.S.
- Population, 2025
- 84,932
- +1.6% since 2020
See the nail salons around any address in the Russellville area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Russellville area comes to about $25.6M a year: $783 per household, 22% below the U.S. average. That works out to $1.7M per salon, 2% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 15 nail salons on map listings in the Russellville area as of September 2026. Chain locations make up 40% of them, against 27% across the U.S. That comes to 4.6 for every 10,000 households, 23% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Russellville area, since they leave out counts under 3. Official counts list 31 one-person businesses without payroll.
Between 2020 and 2025, the population of the Russellville area grew 1.6%, slower than the U.S. (+3.1%). For nail salons, the Russellville area has a Groundwork market score of 41 (lower middle): #261 of 387 scored small-town markets and #3 of 12 scored small-town markets based in Arkansas.
How the Russellville area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russellville area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.5 | 6.0 |
| Spending per listing | $1.7M | $1.5M | $1.7M |
| Households per official establishment | n/a | 9,206 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +72.4% | +23.2% |
| Population growth, 2020–2025 | +1.6% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $783 | $815 | $1,005 |
| Median household income | $57,102 | $60,773 | $80,734 |
| Groundwork market score | 41 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Russellville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Russellville area
- Population, 2025 estimate
- 84,932+1.6% since 2020
- Households
- 32,671
- Median age
- 39.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,741 sq. mi.
- People per square mile
- 48
- Median household income
- $57,102+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,829
- Median home value
- $165,100
- Jobs located here
- 34,546
- Daytime population
- 84,258Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Russellville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for nail salons, numbered among those based in Arkansas, with the Russellville area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison, AR | 43 | 8 | 4.3 | $1.8M | +2.4% | #245 of 387 |
| 2Malvern, AR | 41 | 5 | 4.1 | $1.9M | +1.1% | #258 of 387 |
| 3Russellville, AR | 41 | 15 | 4.6 | $1.7M | +1.6% | #261 of 387 |
| 4Paragould, AR | 41 | 9 | 5.0 | $1.6M | +3.4% | #264 of 387 |
| 5Mountain Home, AR | 38 | 9 | 4.7 | $1.6M | +3.1% | #274 of 387 |
| 6Searcy, AR | 38 | 21 | 7.1 | $1.1M | +4.2% | #281 of 387 |
| 7Batesville, AR | 36 | 8 | 5.5 | $1.4M | +2.2% | #290 of 387 |
| 8Pine Bluff, AR | 33 | 13 | 4.8 | $1.5M | −5.6% | #310 of 387 |
| 9Blytheville, AR | 24 | 7 | 4.5 | $1.7M | −6.7% | #346 of 387 |
| 10Camden, AR | 19 | 5 | 4.8 | $1.5M | −3.6% | #357 of 387 |
Other business types in the Russellville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons39
- Barbershops33
- Nail salons41
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Russellville, AR area?
As of September 2026, map listings count 15 nail salons in the Russellville area. 6 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Russellville area: counts under 3 are left out. Official counts also show 31 one-person businesses without payroll.
How much do households in the Russellville, AR area spend on personal care products and services?
About $25.6M a year, or $783 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 32,671 households in the Russellville area and national spending patterns by income.
How does the Russellville, AR area compare with the U.S. for nail salons?
The Russellville area has 4.6 nail salons per 10,000 households, 23% below the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is the Russellville, AR area growing?
Population estimates put the Russellville area at 84,932 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 32,671 households. Median household income in the Russellville area is $57,102, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Russellville area scores 41 for nail salons (lower middle), #261 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Russellville area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Russellville area
Screening a site or an acquisition in the Russellville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.