County profile · Arkansas
Pope County, AR market data
How Pope County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 64,976
- +2.5% since 2020
- Households
- 24,348
- Median household income
- $57,344
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $170,100
- Jobs located here
- 27,904
- Highest market score
- 71
- Convenience stores, #402 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Pope County by name and distance, and the households and spending within reach. Or open the report at the center of Pope County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pope County has an estimated 64,976 people and 24,348 households. Population estimates show Pope County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Pope County is $57,344, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
Relative to the U.S., household spending in Pope County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Pope County, convenience stores (71), chiropractors (68) and grocery and convenience stores (68) have the highest Groundwork market scores. For convenience stores, that ranks #402 of 2,261 scored counties.
Pope County is part of the Russellville area. Against the U.S., map listings per household run highest for tire shops (2.6 times the U.S. rate) and lowest for spas and skin care studios (54% below the U.S. rate).
All 56 business types in Pope County
Highest Groundwork market score first. Each score compares Pope County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 71 | #402 of 2,261 | 14 | 5.7 | $9.7M | 123 | 3 |
| Chiropractors | 68 | #250 of 1,490 | 5 | 2.1 | $4.8M | 203 | 5 |
| Grocery and convenience stores | 68 | #496 of 2,402 | 36 | 14.8 | $3.8M | 111 | 10 |
| Landscaping and lawn care | 66 | #333 of 1,493 | 11 | 4.5 | $2.9M | 100 | 16 |
| Grocery stores | 60 | #684 of 2,070 | 15 | 6.2 | $9.1M | 97 | 7 |
| Spas and skin care | 56 | #646 of 1,769 | 13 | 5.3 | $1.5M | 170 | Under 3 |
| Lawn, cleaning and pest control | 54 | #721 of 1,771 | 21 | 8.6 | $1.5M | 92 | 32 |
| Gas stations | 53 | #1,044 of 2,358 | 43 | 17.7 | $1.7M | 71 | 25 |
| Pet grooming and boarding | 52 | #680 of 1,461 | 9 | 3.7 | $2.1M | 83 | 5 |
| Insurance agencies | 51 | #1,070 of 2,272 | 39 | 16.0 | $1.6M | 127 | 34 |
| Collision repair and body shops | 50 | #655 of 1,327 | 7 | 2.9 | $3.2M | 103 | 7 |
| Mortgage brokers and lenders | 48 | #474 of 887 | 8 | 3.3 | Index only | 107 | 3 |
| Optometrists and eye care | 47 | #738 of 1,302 | 7 | 2.9 | $3.5M | 111 | 5 |
| Coffee shops and cafes | 47 | #1,124 of 2,063 | 18 | 7.4 | $4.5M | 120 | 15 |
| Pet businesses | 46 | #1,285 of 2,200 | 30 | 12.3 | $631K | 72 | 13 |
| Veterinarians | 44 | #890 of 1,485 | 9 | 3.7 | $2.1M | 77 | 8 |
| Real estate agents and brokers | 41 | #1,511 of 2,176 | 47 | 19.3 | Index only | 131 | 28 |
| Sit-down restaurants | 41 | #1,596 of 2,405 | 127 | 52.2 | $631K | 95 | 40 |
| Roofing and gutters | 40 | #817 of 1,177 | 9 | 3.7 | $6.9M | 82 | 6 |
| Martial arts and dance studios | 40 | #934 of 1,334 | 7 | 2.9 | $2M | 100 | 9 |
| Real estate | 40 | #1,607 of 2,229 | 60 | 24.6 | Index only | 129 | 43 |
| Home repair trades | 39 | #1,527 of 2,057 | 30 | 12.3 | $2.1M | 86 | 51 |
| Salons, barbers and spas | 38 | #1,827 of 2,385 | 105 | 43.1 | $184K | 86 | 14 |
| Pizza | 37 | #1,551 of 2,090 | 19 | 7.8 | $4.2M | 83 | 58 |
| Pet stores | 36 | #693 of 974 | 6 | 2.5 | $3.2M | 70 | Under 3 |
| Primary care and pediatrics | 36 | #1,255 of 1,656 | 18 | 7.4 | $1.3M | 76 | 33 |
| HVAC and plumbing | 36 | #1,331 of 1,707 | 17 | 7.0 | $3.7M | 77 | 28 |
| Gyms | 36 | #1,366 of 1,792 | 21 | 8.6 | $670K | 51 | 5 |
| Bakeries and dessert shops | 36 | #1,435 of 1,889 | 22 | 9.0 | $3.6M | 88 | 15 |
| Restaurants and cafes | 35 | #1,822 of 2,405 | 228 | 93.6 | $351K | 95 | 115 |
| Auto repair shops | 35 | #1,859 of 2,378 | 75 | 30.8 | $296K | 67 | 24 |
| Hair salons | 34 | #1,923 of 2,339 | 62 | 25.5 | $311K | 72 | 11 |
| Clothing, shoes and laundry | 33 | #1,768 of 2,210 | 59 | 24.2 | $694K | 79 | 20 |
| Doctors, dentists and clinics | 33 | #1,966 of 2,394 | 138 | 56.7 | $176K | 115 | 99 |
| Car washes and detailing | 32 | #1,166 of 1,451 | 12 | 4.9 | $1.9M | 73 | 6 |
| Nail salons | 31 | #1,126 of 1,328 | 14 | 5.7 | $1.4M | 83 | Under 3 |
| Child care and preschools | 31 | #1,308 of 1,611 | 13 | 5.3 | $679K | 68 | 22 |
| Physical therapy | 30 | #1,201 of 1,422 | 11 | 4.5 | $2.2M | 92 | 33 |
| Pest control | 29 | #616 of 699 | 7 | 2.9 | $4.6M | 45 | 4 |
| Clothing and shoe stores | 29 | #1,752 of 2,087 | 49 | 20.1 | $835K | 66 | 20 |
| Barbershops | 28 | #1,139 of 1,356 | 15 | 6.2 | $1.3M | 68 | Under 3 |
| Dentists and orthodontists | 28 | #1,692 of 1,886 | 28 | 11.5 | $866K | 88 | 23 |
| Gyms, studios and classes | 28 | #1,852 of 2,088 | 31 | 12.7 | $454K | 69 | 14 |
| Fast food and sandwich shops | 25 | #1,970 of 2,222 | 41 | 16.8 | $2M | 64 | 58 |
| Auto repair and car care | 25 | #2,176 of 2,401 | 124 | 50.9 | $179K | 67 | 47 |
| Tire shops | 19 | #1,412 of 1,530 | 24 | 9.9 | $925K | 37 | 14 |
| Electricians | Not scored | Not scored | 4 | 1.6 | $15.6M | 130 | 17 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $869K | 128 | 5 |
| Property management | Not scored | Not scored | 4 | 1.6 | Index only | 151 | 6 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $10.8M | 168 | 12 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $13.6M | 109 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $7.4M | 54 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $4.7M | 115 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $20.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $24.2M | Too few | Under 3 |
Household spending in Pope County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.2M | $912 | 95 |
| Gasoline and other fuels | $72.5M | $2,979 | 115 |
| Food away from home | $80.1M | $3,290 | 81 |
| Groceries | $135.8M | $5,579 | 88 |
| Personal care products and services | $19.3M | $793 | 79 |
| Child care and other personal services | $8.8M | $362 | 62 |
| Memberships, classes and admissions | $14.1M | $578 | 59 |
| Medical and dental services | $24.2M | $995 | 77 |
| Pets | $18.9M | $778 | 86 |
| Clothing, shoes and related services | $40.9M | $1,681 | 82 |
| Vehicle insurance | $62.2M | $2,553 | 130 |
| Home repairs, maintenance and insurance | $62.5M | $2,569 | 85 |
| Lawn care, cleaning and other household services | $32.3M | $1,327 | 94 |
| Rent and homeowner costs | $335.2M | $13,768 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pope County
- Population, 2025 estimate
- 64,976+2.5% since 2020
- Households
- 24,348
- Median age
- 38.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 811 sq. mi.
- People per square mile
- 79
- Median household income
- $57,344+31.9% vs. 2015–2019, before inflation
- Average household income
- $79,412
- Median home value
- $170,100
- Jobs located here
- 27,904
- Daytime population
- 65,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pope County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pope County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
- Yell County, AR20,134 people
- Conway County, AR21,054 people
- Johnson County, AR26,003 people
- Perry County, AR10,101 people
- Logan County, AR21,277 people
- Faulkner County, AR127,717 people
- Van Buren County, AR15,998 people
- Franklin County, AR17,326 people
Questions
How fast is Pope County, AR growing?
Population estimates put Pope County at 64,976 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 24,348 households. Median household income rose 31.9% from the 2015–2019 survey, before inflation.
How much do households in Pope County, AR spend?
Households in Pope County spend about $335.2M a year on rent and homeowner costs, $135.8M on groceries and $80.1M on food away from home. Set against the U.S., households in Pope County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Pope County, AR?
The highest Groundwork market scores in Pope County are for convenience stores (71), chiropractors (68) and grocery and convenience stores (68). Pope County ranks #402 of 2,261 scored counties for convenience stores.
How does Pope County, AR compare with the U.S.?
The median household income in Pope County is $57,344 a year, 29% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $170,100, against $332,700 for the U.S. For its number of households, Pope County has the most map listings, relative to the U.S., for tire shops (2.6 times the U.S. rate) and the fewest for spas and skin care studios (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Pope County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pope County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Pope County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pope County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.