Beauty and personal care · Small-town market · Arkansas
Salons, barbers and spas in the Russellville, AR area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Russellville, AR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #316 of 538 scored small-town markets
#3 of 14 scored small-town markets based in Arkansas
- Listings
- 124
- 25 chain locations (20%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $25.6M
- On personal care products and services · $783 a household
- Spending per listing
- $206K
- 3% below the U.S.
- Listings per 10k households
- 38.0
- 19% below the U.S.
- Population, 2025
- 84,932
- +1.6% since 2020
See the salons, barbers and spas around any address in the Russellville area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 124 salons, barbers and spas in the Russellville area. Chain locations make up 20% of them, against 15% across the U.S. That comes to 38.0 for every 10,000 households, 19% below the U.S. rate of 47.2.
Households in the Russellville area spend about $25.6M a year on personal care products and services, or $783 per household, 22% below the U.S. average. That is about $206K of household spending for each business on map listings, 3% below the U.S. figure of $213K.
In 2023, official counts showed 14 businesses with payroll in the Russellville area classed as personal care services. That is one for every 2,334 households, against one for every 804 across the U.S. Official counts also show 306 one-person businesses without payroll.
Population estimates show the Russellville area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, the Russellville area has a Groundwork market score of 47 (lower middle): #316 of 538 scored small-town markets and #3 of 14 scored small-town markets based in Arkansas.
How the Russellville area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russellville area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 44.0 | 47.2 |
| Spending per listing | $206K | $185K | $213K |
| Households per official establishment | 2,334 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $783 | $815 | $1,005 |
| Median household income | $57,102 | $60,773 | $80,734 |
| Groundwork market score | 47 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 40
- Annual payroll, 2023
- $881K
- One-person businesses, 2023
- 306Businesses with no payroll
- Map listings, September 2026
- 12425 chain locations
- Listings at the U.S. rate for this spending
- 120The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Russellville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Russellville area
- Population, 2025 estimate
- 84,932+1.6% since 2020
- Households
- 32,671
- Median age
- 39.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,741 sq. mi.
- People per square mile
- 48
- Median household income
- $57,102+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,829
- Median home value
- $165,100
- Jobs located here
- 34,546
- Daytime population
- 84,258Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Russellville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with the Russellville area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison, AR | 52 | 71 | 38.3 | $199K | +2.4% | #250 of 538 |
| 2Malvern, AR | 49 | 45 | 36.6 | $207K | +1.1% | #290 of 538 |
| 3Russellville, AR | 47 | 124 | 38.0 | $206K | +1.6% | #316 of 538 |
| 4Paragould, AR | 47 | 68 | 37.8 | $205K | +3.4% | #317 of 538 |
| 5Forrest City, AR | 38 | 18 | 23.1 | $290K | −5.3% | #404 of 538 |
| 6Searcy, AR | 36 | 133 | 44.9 | $170K | +4.2% | #437 of 538 |
| 7Mountain Home, AR | 35 | 72 | 37.2 | $198K | +3.1% | #441 of 538 |
| 8Batesville, AR | 35 | 68 | 46.5 | $167K | +2.2% | #449 of 538 |
| 9Blytheville, AR | 24 | 54 | 34.9 | $219K | −6.7% | #508 of 538 |
| 10Pine Bluff, AR | 24 | 115 | 42.7 | $173K | −5.6% | #510 of 538 |
Other business types in the Russellville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons39
- Barbershops33
- Nail salons41
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Russellville, AR area?
The Russellville area has 124 salons, barbers and spas on map listings as of September 2026. 25 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Another 306 one-person businesses have no payroll, by official counts.
How much do households in the Russellville, AR area spend on personal care products and services?
About $25.6M a year, or $783 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 124 salons, barbers and spas on map listings, it comes to $206K per business. It is estimated from the incomes of the 32,671 households in the Russellville area and national spending patterns by income.
How does the Russellville, AR area compare with the U.S. for salons, barbers and spas?
The Russellville area has 38.0 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $206K, 3% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Russellville area would have about 120, against 124 on map listings. There is one business with payroll in the industry for every 2,334 households, against one for every 804 across the U.S.
How fast is the Russellville, AR area growing?
Population estimates put the Russellville area at 84,932 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 32,671 households. Median household income in the Russellville area is $57,102, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Russellville area scores 47 for salons, barbers and spas (lower middle), #316 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Russellville area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Russellville area
Screening a site or an acquisition in the Russellville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.