County profile · Arizona
Navajo County, AZ market data
How Navajo County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 109,946
- +3.0% since 2020
- Households
- 40,063
- Median household income
- $54,606
- +36.3% vs. 2015–2019, before inflation
- Median home value
- $201,500
- Jobs located here
- 26,234
- Highest market score
- 83
- Child care and preschools, #50 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Navajo County by name and distance, and the households and spending within reach. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Navajo County has an estimated 109,946 people and 40,063 households. Population estimates show Navajo County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
Relative to the U.S., household spending in Navajo County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on clothing, shoes and related services (71).
Of the business types scored in Navajo County, child care centers and preschools (83), funeral homes (75) and collision repair and body shops (72) have the highest Groundwork market scores. For child care centers and preschools, that ranks #50 of 1,611 scored counties.
Navajo County is part of the Show Low area. Against the U.S., map listings per household run highest for laundromats (2.3 times the U.S. rate) and lowest for nail salons (58% below the U.S. rate).
All 56 business types in Navajo County
Highest Groundwork market score first. Each score compares Navajo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 83 | #50 of 1,611 | 9 | 2.2 | $2M | 202 | 9 |
| Funeral homes | 75 | #147 of 1,472 | 7 | 1.7 | $871K | 128 | 3 |
| Collision repair and body shops | 72 | #164 of 1,327 | 5 | 1.2 | $7.9M | 255 | 10 |
| Hair salons | 71 | #260 of 2,339 | 54 | 13.5 | $603K | 140 | 8 |
| Gyms | 68 | #276 of 1,792 | 21 | 5.2 | $1.4M | 105 | 6 |
| Gyms, studios and classes | 68 | #321 of 2,088 | 37 | 9.2 | $774K | 117 | 9 |
| Salons, barbers and spas | 68 | #345 of 2,385 | 102 | 25.5 | $319K | 150 | 11 |
| Physical therapy | 67 | #272 of 1,422 | 9 | 2.2 | $4.7M | 196 | 12 |
| Landscaping and lawn care | 67 | #295 of 1,493 | 10 | 2.5 | $4.3M | 147 | 18 |
| Martial arts and dance studios | 65 | #264 of 1,334 | 14 | 3.5 | $2M | 101 | 3 |
| Pet businesses | 65 | #483 of 2,200 | 39 | 9.7 | $780K | 89 | 11 |
| Nail salons | 64 | #281 of 1,328 | 10 | 2.5 | $3.3M | 195 | Under 3 |
| Insurance agencies | 64 | #655 of 2,272 | 38 | 9.5 | $1.9M | 155 | 27 |
| Bakeries and dessert shops | 63 | #442 of 1,889 | 20 | 5.0 | $6.3M | 151 | 15 |
| Mortgage brokers and lenders | 62 | #212 of 887 | 7 | 1.7 | Index only | 223 | 8 |
| Clothing and shoe stores | 62 | #602 of 2,087 | 28 | 7.0 | $2.1M | 165 | 9 |
| Pet grooming and boarding | 61 | #444 of 1,461 | 11 | 2.7 | $2.8M | 109 | Under 3 |
| Spas and skin care | 61 | #471 of 1,769 | 20 | 5.0 | $1.6M | 186 | Under 3 |
| Lawn, cleaning and pest control | 56 | #629 of 1,771 | 20 | 5.0 | $2.1M | 128 | 51 |
| Car washes and detailing | 55 | #617 of 1,451 | 21 | 5.2 | $1.9M | 74 | 4 |
| Chiropractors | 54 | #629 of 1,490 | 19 | 4.7 | $2.2M | 93 | 8 |
| Clothing, shoes and laundry | 51 | #1,098 of 2,210 | 56 | 14.0 | $1M | 119 | 12 |
| Grocery and convenience stores | 51 | #1,169 of 2,402 | 79 | 19.7 | $2.7M | 79 | 20 |
| Pet stores | 50 | #482 of 974 | 7 | 1.7 | $4.3M | 96 | Under 3 |
| Electricians | 50 | #574 of 1,160 | 9 | 2.2 | $10.1M | 84 | 19 |
| Grocery stores | 50 | #1,017 of 2,070 | 25 | 6.2 | $8.5M | 91 | 14 |
| Convenience stores | 50 | #1,134 of 2,261 | 43 | 10.7 | $4.9M | 63 | 6 |
| Barbershops | 49 | #718 of 1,356 | 15 | 3.7 | $2.2M | 115 | Under 3 |
| Primary care and pediatrics | 49 | #866 of 1,656 | 23 | 5.7 | $1.8M | 104 | 54 |
| Doctors, dentists and clinics | 49 | #1,216 of 2,394 | 189 | 47.2 | $225K | 147 | 117 |
| Auto repair shops | 48 | #1,295 of 2,378 | 94 | 23.5 | $418K | 94 | 45 |
| Real estate | 47 | #1,227 of 2,229 | 101 | 25.2 | Index only | 139 | 84 |
| Roofing and gutters | 46 | #676 of 1,177 | 10 | 2.5 | $9.1M | 108 | 10 |
| Optometrists and eye care | 46 | #769 of 1,302 | 14 | 3.5 | $3M | 97 | 8 |
| House cleaning | 45 | #510 of 847 | 6 | 1.5 | $7.2M | 112 | 26 |
| Pizza | 45 | #1,229 of 2,090 | 30 | 7.5 | $4.2M | 82 | 72 |
| Auto repair and car care | 45 | #1,429 of 2,401 | 164 | 40.9 | $239K | 89 | 64 |
| Real estate agents and brokers | 44 | #1,376 of 2,176 | 88 | 22.0 | Index only | 127 | 55 |
| Gas stations | 44 | #1,429 of 2,358 | 56 | 14.0 | $1.9M | 78 | 53 |
| Veterinarians | 43 | #916 of 1,485 | 17 | 4.2 | $1.8M | 66 | 11 |
| Tire shops | 41 | #1,001 of 1,530 | 19 | 4.7 | $2.1M | 83 | 13 |
| Coffee shops and cafes | 41 | #1,361 of 2,063 | 50 | 12.5 | $2.5M | 68 | 12 |
| Dentists and orthodontists | 39 | #1,324 of 1,886 | 44 | 11.0 | $965K | 98 | 31 |
| Home repair trades | 39 | #1,529 of 2,057 | 44 | 11.0 | $2.1M | 85 | 65 |
| Restaurants and cafes | 38 | #1,700 of 2,405 | 363 | 90.6 | $345K | 93 | 167 |
| HVAC and plumbing | 36 | #1,332 of 1,707 | 25 | 6.2 | $3.7M | 77 | 36 |
| Fast food and sandwich shops | 36 | #1,648 of 2,222 | 58 | 14.5 | $2.2M | 71 | 72 |
| Sit-down restaurants | 33 | #1,917 of 2,405 | 196 | 48.9 | $638K | 96 | 82 |
| Laundromats | 26 | #667 of 785 | 15 | 3.7 | $3.9M | 31 | 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $14.7M | 94 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $10.7M | 105 | 7 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 274 | 10 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $19.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $14.3M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $42.5M | Too few | 4 |
Household spending in Navajo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.3M | $980 | 102 |
| Gasoline and other fuels | $104.5M | $2,609 | 101 |
| Food away from home | $125.1M | $3,123 | 77 |
| Groceries | $212.1M | $5,294 | 84 |
| Personal care products and services | $32.6M | $813 | 81 |
| Child care and other personal services | $18.2M | $455 | 78 |
| Memberships, classes and admissions | $28.7M | $715 | 73 |
| Medical and dental services | $42.5M | $1,060 | 82 |
| Pets | $30.4M | $759 | 83 |
| Clothing, shoes and related services | $58.7M | $1,465 | 71 |
| Vehicle insurance | $73.9M | $1,843 | 94 |
| Home repairs, maintenance and insurance | $91.3M | $2,279 | 76 |
| Lawn care, cleaning and other household services | $43M | $1,073 | 76 |
| Rent and homeowner costs | $608.4M | $15,186 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income rose 36.3% from the 2015–2019 survey, before inflation.
How much do households in Navajo County, AZ spend?
Households in Navajo County spend about $608.4M a year on rent and homeowner costs, $212.1M on groceries and $125.1M on food away from home. Set against the U.S., households in Navajo County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on clothing, shoes and related services (71).
Which business types have the highest market scores in Navajo County, AZ?
The highest Groundwork market scores in Navajo County are for child care centers and preschools (83), funeral homes (75) and collision repair and body shops (72). Navajo County ranks #50 of 1,611 scored counties for child care centers and preschools.
How does Navajo County, AZ compare with the U.S.?
The median household income in Navajo County is $54,606 a year, 32% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,500, against $332,700 for the U.S. For its number of households, Navajo County has the most map listings, relative to the U.S., for laundromats (2.3 times the U.S. rate) and the fewest for nail salons (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Navajo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.