Groundwork

Real estate · County · Arizona

Real estate agents and brokers in Navajo County, AZ

The real estate agents and brokers in Navajo County, AZ, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,376 of 2,176 scored counties
#8 of 14 scored counties in Arizona

Listings
88
6 chain locations (7%)
Official establishments
55
+17.0% since 2019
Household spending a year
$608.4M
On rent and homeowner costs · $15,186 a household
Housing spending per listing (U.S. = 100)
127
27% above the U.S.
Listings per 10k households
22.0
28% below the U.S.
Population, 2025
109,946
+3.0% since 2020

See the real estate agents and brokers around any address in Navajo County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $15,186 per household (9% below the U.S. average), households in Navajo County spend about $608.4M a year on rent and homeowner costs. Housing spending per office is 27% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

Navajo County has 88 real estate agents and brokers on map listings as of September 2026. Of those, 6 are chain locations, or 7%, against 4% across the U.S. That comes to 22.0 for every 10,000 households, 28% below the U.S. rate of 30.6.

Official counts show 55 businesses with payroll classed as offices of real estate agents and brokers in Navajo County in 2023, up 17.0% from 2019. That is one for every 728 households, against one for every 788 across the U.S.

Between 2020 and 2025, the population of Navajo County grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Navajo County is 44 (lower middle), #1,376 of 2,176 scored counties and #8 of 14 scored counties in Arizona.

How Navajo County compares

The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Navajo County, AZ compared with Arizona and the U.S.
MeasureNavajo CountyArizonaU.S.
Listings per 10k households22.036.330.6
Housing spending per listing (U.S. = 100)12791100
Households per official establishment728456788
Official establishment growth, 2019–2023+17.0%+23.0%+20.1%
Population growth, 2020–2025+3.0%+6.1%+3.1%
Spending per household on rent and homeowner costs$15,186$18,061$16,661
Median household income$54,606$79,964$80,734
Groundwork market score4440

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47 → 55+17.0% over the period
Employees, 2023
55
Annual payroll, 2023
$4.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
886 chain locations
Listings at the U.S. rate for this spending
112The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Navajo County

Population, 2025 estimate
109,946+3.0% since 2020
Households
40,063
Median age
40.5
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
9,950 sq. mi.
People per square mile
11
Median household income
$54,606+36.3% vs. 2015–2019, before inflation
Average household income
$68,874
Median home value
$201,500
Jobs located here
26,234
Daytime population
104,760Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Navajo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Arizona

Every Arizona market ranked →

The highest-scoring counties in Arizona for real estate agents and brokers, numbered among those based in Arizona, with Navajo County marked.

Top counties in Arizona

Counties in Arizona ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Pinal County, AZ7821713.4242+25.4%#55 of 2,176
2Apache County, AZ70178.1324−2.2%#202 of 2,176
3Graham County, AZ612217.3173+4.0%#524 of 2,176
4Santa Cruz County, AZ573721.8129+4.8%#701 of 2,176
5La Paz County, AZ561516.7165+0.9%#743 of 2,176
6Yuma County, AZ5320425.7114+9.2%#908 of 2,176
7Cochise County, AZ4810921.4136+0.6%#1,160 of 2,176
8Navajo County, AZ448822.0127+3.0%#1,376 of 2,176
9Pima County, AZ431,24228.4111+2.8%#1,427 of 2,176
10Mohave County, AZ4135234.584+6.5%#1,546 of 2,176

Other business types in Navajo County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Navajo County, AZ?

Map listings as of September 2026 show 88 real estate agents and brokers in Navajo County. 6 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 55 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 17.0% from 2019.

How much do households in Navajo County, AZ spend on rent and homeowner costs?

About $608.4M a year, or $15,186 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). For the 88 real estate agents and brokers on map listings, housing spending per office is 27% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.

How does Navajo County, AZ compare with the U.S. for real estate agents and brokers?

Navajo County has 22.0 real estate agents and brokers per 10,000 households, 28% below the U.S. rate of 30.6. The index of housing spending per office is 127, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Navajo County would have about 112, against 88 on map listings. There is one business with payroll in the industry for every 728 households, against one for every 788 across the U.S. The official count rose 17.0% from 2019 to 2023, against +20.1% for the U.S.

How fast is Navajo County, AZ growing?

Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 44 for real estate agents and brokers (lower middle), #1,376 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Navajo County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Navajo County

Screening a site or an acquisition in Navajo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.