Beauty and personal care · County · Arizona
Spas and skin care studios in Navajo County, AZ
The spas and skin care studios in Navajo County, AZ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #471 of 1,769 scored counties
#4 of 13 scored counties in Arizona
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.6M
- On personal care products and services · $813 a household
- Spending per listing
- $1.6M
- 86% above the U.S.
- Listings per 10k households
- 5.0
- 57% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the spas and skin care studios around any address in Navajo County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 spas and skin care studios in Navajo County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 5.0, 57% below the U.S. rate of 11.5.
At $813 per household (19% below the U.S. average), households in Navajo County spend about $32.6M a year on personal care products and services. Spread across 20 spas and skin care studios, that is $1.6M per studio, 86% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Navajo County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Navajo County grew 3.0%, in step with the U.S. (+3.1%). Navajo County scores 61 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #471 of 1,769 scored counties and #4 of 13 scored counties in Arizona.
How Navajo County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Navajo County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 14.9 | 11.5 |
| Spending per listing | $1.6M | $681K | $876K |
| Households per official establishment | n/a | 3,886 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +62.3% | +29.8% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,017 | $1,005 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 61 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for spas and skin care studios, numbered among those based in Arizona, with Navajo County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 92 | 77 | 4.8 | $2.1M | +25.4% | #4 of 1,769 |
| 2Santa Cruz County, AZ | 70 | 7 | 4.1 | $2M | +4.8% | #206 of 1,769 |
| 3Cochise County, AZ | 68 | 27 | 5.3 | $1.6M | +0.6% | #265 of 1,769 |
| 4Navajo County, AZ | 61 | 20 | 5.0 | $1.6M | +3.0% | #471 of 1,769 |
| 5Mohave County, AZ | 59 | 99 | 9.7 | $883K | +6.5% | #566 of 1,769 |
| 6Gila County, AZ | 58 | 13 | 5.5 | $1.6M | +0.9% | #575 of 1,769 |
| 7Yuma County, AZ | 56 | 86 | 10.8 | $805K | +9.2% | #680 of 1,769 |
| 8Pima County, AZ | 52 | 442 | 10.1 | $947K | +2.8% | #821 of 1,769 |
| 9Apache County, AZ | 49 | 7 | 3.3 | $2.2M | −2.2% | #904 of 1,769 |
| 10Graham County, AZ | 49 | 12 | 9.4 | $954K | +4.0% | #925 of 1,769 |
Other business types in Navajo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons71
- Barbershops49
- Nail salons64
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Navajo County, AZ?
Navajo County has 20 spas and skin care studios on map listings as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Navajo County: counts under 3 are left out.
How much do households in Navajo County, AZ spend on personal care products and services?
About $32.6M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 20 spas and skin care studios on map listings, it comes to $1.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.
How does Navajo County, AZ compare with the U.S. for spas and skin care studios?
Navajo County has 5.0 spas and skin care studios per 10,000 households, 57% below the U.S. rate of 11.5. Spending per studio is $1.6M, 86% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Navajo County would have about 37, against 20 on map listings.
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 61 for spas and skin care studios (upper middle), #471 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Navajo County
Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.