County profile · Arizona
Maricopa County, AZ market data
How Maricopa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 4,689,558
- +5.5% since 2020
- Households
- 1,730,696
- Median household income
- $89,300
- +38.5% vs. 2015–2019, before inflation
- Median home value
- $452,800
- Jobs located here
- 2,317,205
- Highest market score
- 90
- Child care and preschools, #17 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Maricopa County by name and distance, and the households and spending within reach. Or open the report at the center of Maricopa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maricopa County has an estimated 4,689,558 people and 1,730,696 households. Population estimates show Maricopa County grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Maricopa County is $89,300, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.5%, before inflation.
Relative to the U.S., household spending in Maricopa County runs highest on child care and other personal services (an index of 130, where 100 is the U.S. average) and lowest on clothing, shoes and related services (94).
Of the business types scored in Maricopa County, child care centers and preschools (90), grocery and convenience stores (87) and convenience stores (86) have the highest Groundwork market scores. For child care centers and preschools, that ranks #17 of 1,611 scored counties.
Maricopa County is part of the Phoenix-Mesa-Chandler metro area. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.1 times the U.S. rate) and lowest for funeral homes (67% below the U.S. rate).
All 56 business types in Maricopa County
Highest Groundwork market score first. Each score compares Maricopa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 90 | #17 of 1,611 | 736 | 4.3 | $1.8M | 177 | 623 |
| Grocery and convenience stores | 87 | #74 of 2,402 | 2,214 | 12.8 | $4.9M | 146 | 712 |
| Convenience stores | 86 | #82 of 2,261 | 1,016 | 5.9 | $10.7M | 136 | 219 |
| Grocery stores | 86 | #99 of 2,070 | 697 | 4.0 | $15.7M | 169 | 493 |
| Funeral homes | 81 | #57 of 1,472 | 114 | 0.7 | $2.1M | 311 | 70 |
| Oil change and quick lube | 80 | #9 of 479 | 105 | 0.6 | $17.3M | 126 | 56 |
| Laundromats | 79 | #72 of 785 | 168 | 1.0 | $19.8M | 158 | 61 |
| Gas stations | 79 | #159 of 2,358 | 723 | 4.2 | $6.3M | 264 | 771 |
| Pet grooming and boarding | 77 | #95 of 1,461 | 589 | 3.4 | $3.1M | 122 | 365 |
| Landscaping and lawn care | 77 | #111 of 1,493 | 681 | 3.9 | $3.5M | 121 | 1,148 |
| Veterinarians | 76 | #152 of 1,485 | 606 | 3.5 | $3M | 111 | 482 |
| Pet businesses | 75 | #161 of 2,200 | 1,744 | 10.1 | $1M | 119 | 984 |
| Pet stores | 74 | #116 of 974 | 372 | 2.1 | $4.9M | 109 | 137 |
| Roofing and gutters | 73 | #119 of 1,177 | 480 | 2.8 | $10.9M | 129 | 318 |
| Gyms | 73 | #167 of 1,792 | 1,396 | 8.1 | $1.5M | 118 | 556 |
| Martial arts and dance studios | 72 | #130 of 1,334 | 773 | 4.5 | $2.8M | 137 | 550 |
| Electricians | 71 | #152 of 1,160 | 368 | 2.1 | $14.2M | 118 | 1,135 |
| Collision repair and body shops | 71 | #196 of 1,327 | 501 | 2.9 | $3.6M | 118 | 390 |
| Car washes and detailing | 71 | #212 of 1,451 | 662 | 3.8 | $2.7M | 109 | 245 |
| Tire shops | 69 | #314 of 1,530 | 681 | 3.9 | $2.7M | 107 | 249 |
| Home inspectors | 67 | #76 of 415 | 108 | 0.6 | Index only | 115 | 127 |
| Gyms, studios and classes | 67 | #345 of 2,088 | 2,669 | 15.4 | $800K | 121 | 1,106 |
| Pizza | 67 | #396 of 2,090 | 1,193 | 6.9 | $6.1M | 121 | 3,860 |
| Yoga, Pilates and fitness studios | 65 | #150 of 777 | 500 | 2.9 | $4.3M | 105 | 556 |
| Optometrists and eye care | 65 | #306 of 1,302 | 728 | 4.2 | $3.3M | 104 | 313 |
| Sit-down restaurants | 65 | #544 of 2,405 | 10,093 | 58.3 | $726K | 109 | 2,789 |
| Auto repair and car care | 63 | #637 of 2,401 | 6,692 | 38.7 | $272K | 101 | 2,336 |
| Lawn, cleaning and pest control | 62 | #436 of 1,771 | 1,453 | 8.4 | $1.7M | 99 | 2,463 |
| Home repair trades | 62 | #503 of 2,057 | 2,175 | 12.6 | $2.4M | 99 | 3,057 |
| Restaurants and cafes | 61 | #725 of 2,405 | 17,834 | 103.0 | $411K | 111 | 7,900 |
| Bakeries and dessert shops | 60 | #545 of 1,889 | 1,571 | 9.1 | $4.7M | 113 | 1,285 |
| Auto repair shops | 59 | #786 of 2,378 | 4,177 | 24.1 | $435K | 98 | 1,723 |
| Fast food and sandwich shops | 59 | #790 of 2,222 | 2,429 | 14.0 | $3M | 99 | 3,860 |
| Barbershops | 58 | #503 of 1,356 | 1,153 | 6.7 | $1.6M | 86 | 114 |
| Property management | 57 | #329 of 910 | 588 | 3.4 | Index only | 100 | 1,063 |
| HVAC and plumbing | 57 | #617 of 1,707 | 1,327 | 7.7 | $3.9M | 83 | 1,604 |
| Clothing and shoe stores | 57 | #797 of 2,087 | 2,384 | 13.8 | $1.4M | 110 | 1,187 |
| Hair salons | 57 | #835 of 2,339 | 4,195 | 24.2 | $444K | 103 | 1,265 |
| Dry cleaners | 55 | #219 of 507 | 207 | 1.2 | $16.1M | 103 | 167 |
| Coffee shops and cafes | 55 | #822 of 2,063 | 1,986 | 11.5 | $3.7M | 100 | 1,217 |
| Chiropractors | 54 | #638 of 1,490 | 1,156 | 6.7 | $2.1M | 86 | 622 |
| Clothing, shoes and laundry | 54 | #971 of 2,210 | 3,454 | 20.0 | $963K | 109 | 1,415 |
| House cleaning | 53 | #354 of 847 | 436 | 2.5 | $5.5M | 86 | 946 |
| Physical therapy | 53 | #650 of 1,422 | 1,055 | 6.1 | $2.2M | 94 | 848 |
| Nail salons | 52 | #634 of 1,328 | 1,228 | 7.1 | $1.5M | 91 | 468 |
| Primary care and pediatrics | 51 | #810 of 1,656 | 1,378 | 8.0 | $1.7M | 97 | 3,779 |
| Urgent care and walk-in clinics | 49 | #167 of 325 | 111 | 0.6 | $21.4M | 87 | 239 |
| Pest control | 43 | #442 of 699 | 336 | 1.9 | $7.2M | 70 | 369 |
| Salons, barbers and spas | 43 | #1,593 of 2,385 | 10,072 | 58.2 | $185K | 87 | 2,459 |
| Doctors, dentists and clinics | 42 | #1,603 of 2,394 | 16,390 | 94.7 | $145K | 95 | 7,932 |
| Spas and skin care | 40 | #1,265 of 1,769 | 3,243 | 18.7 | $574K | 66 | 568 |
| Dentists and orthodontists | 40 | #1,304 of 1,886 | 2,761 | 16.0 | $859K | 87 | 2,131 |
| Real estate agents and brokers | 40 | #1,612 of 2,176 | 7,330 | 42.4 | Index only | 82 | 4,624 |
| Real estate | 39 | #1,701 of 2,229 | 9,616 | 55.6 | Index only | 78 | 7,305 |
| Insurance agencies | 36 | #1,625 of 2,272 | 3,294 | 19.0 | $974K | 78 | 2,011 |
| Mortgage brokers and lenders | 35 | #717 of 887 | 1,590 | 9.2 | Index only | 53 | 759 |
Household spending in Maricopa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.8B | $1,050 | 110 |
| Gasoline and other fuels | $4.6B | $2,630 | 101 |
| Food away from home | $7.3B | $4,234 | 104 |
| Groceries | $10.9B | $6,308 | 100 |
| Personal care products and services | $1.9B | $1,076 | 107 |
| Child care and other personal services | $1.3B | $755 | 130 |
| Memberships, classes and admissions | $2.1B | $1,234 | 125 |
| Medical and dental services | $2.4B | $1,370 | 106 |
| Pets | $1.8B | $1,056 | 116 |
| Clothing, shoes and related services | $3.3B | $1,922 | 94 |
| Vehicle insurance | $3.2B | $1,853 | 95 |
| Home repairs, maintenance and insurance | $5.2B | $3,017 | 100 |
| Lawn care, cleaning and other household services | $2.4B | $1,393 | 99 |
| Rent and homeowner costs | $32.7B | $18,887 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Maricopa County
- Population, 2025 estimate
- 4,689,558+5.5% since 2020
- Households
- 1,730,696
- Median age
- 39.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 9,202 sq. mi.
- People per square mile
- 496
- Median household income
- $89,300+38.5% vs. 2015–2019, before inflation
- Average household income
- $120,023
- Median home value
- $452,800
- Jobs located here
- 2,317,205
- Daytime population
- 4,768,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maricopa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Maricopa County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Maricopa County, AZ growing?
Population estimates put Maricopa County at 4,689,558 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 1,730,696 households. Median household income rose 38.5% from the 2015–2019 survey, before inflation.
How much do households in Maricopa County, AZ spend?
Households in Maricopa County spend about $32.7B a year on rent and homeowner costs, $10.9B on groceries and $7.3B on food away from home. Set against the U.S., households in Maricopa County spend the most on child care and other personal services (an index of 130, where 100 is the U.S. average) and the least on clothing, shoes and related services (94).
Which business types have the highest market scores in Maricopa County, AZ?
The highest Groundwork market scores in Maricopa County are for child care centers and preschools (90), grocery and convenience stores (87) and convenience stores (86). Maricopa County ranks #17 of 1,611 scored counties for child care centers and preschools.
How does Maricopa County, AZ compare with the U.S.?
The median household income in Maricopa County is $89,300 a year, 11% above the U.S. median of $80,734. The population rose 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $452,800, against $332,700 for the U.S. For its number of households, Maricopa County has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.1 times the U.S. rate) and the fewest for funeral homes (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Maricopa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maricopa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Maricopa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maricopa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.