Fitness and classes · County · Arizona
Gyms and studios in Navajo County, AZ
The gyms and studios in Navajo County, AZ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #321 of 2,088 scored counties
#4 of 13 scored counties in Arizona
- Listings
- 37
- 6 chain locations (16%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $28.7M
- On memberships, classes and admissions · $715 a household
- Spending per listing
- $774K
- 17% above the U.S.
- Listings per 10k households
- 9.2
- 38% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the gyms and studios around any address in Navajo County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 37 gyms and studios in Navajo County. Chain locations make up 16% of them, against 20% across the U.S. Per 10,000 households, that is 9.2, 38% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Navajo County comes to about $28.7M a year: $715 per household, 27% below the U.S. average. That is about $774K of household spending for each location on map listings, 17% above the U.S. figure of $662K.
Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in Navajo County in 2023. That is one for every 4,451 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Navajo County grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for gyms and studios in Navajo County is 68 (upper middle), #321 of 2,088 scored counties and #4 of 13 scored counties in Arizona. That puts it in the top quarter of counties.
How Navajo County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Navajo County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 14.0 | 14.9 |
| Spending per listing | $774K | $798K | $662K |
| Households per official establishment | 4,451 | 1,824 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +15.2% | +8.2% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $715 | $1,114 | $983 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 68 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 28
- Annual payroll, 2023
- $574K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 376 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for gyms and studios, numbered among those based in Arizona, with Navajo County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 93 | 94 | 5.8 | $1.8M | +25.4% | #4 of 2,088 |
| 2Mohave County, AZ | 82 | 93 | 9.1 | $880K | +6.5% | #53 of 2,088 |
| 3Yuma County, AZ | 71 | 93 | 11.7 | $689K | +9.2% | #241 of 2,088 |
| 4Navajo County, AZ | 68 | 37 | 9.2 | $774K | +3.0% | #321 of 2,088 |
| 5Graham County, AZ | 67 | 13 | 10.2 | $836K | +4.0% | #344 of 2,088 |
| 6Maricopa County, AZ | 67 | 2,669 | 15.4 | $800K | +5.5% | #345 of 2,088 |
| 7Yavapai County, AZ | 66 | 164 | 14.8 | $649K | +6.5% | #387 of 2,088 |
| 8Cochise County, AZ | 61 | 52 | 10.2 | $784K | +0.6% | #557 of 2,088 |
| 9Pima County, AZ | 59 | 608 | 13.9 | $718K | +2.8% | #640 of 2,088 |
| 10Apache County, AZ | 56 | 10 | 4.7 | $1.3M | −2.2% | #751 of 2,088 |
Other business types in Navajo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes68
- Gyms68
- Yoga, Pilates and fitness studios
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Navajo County, AZ?
There are 37 gyms and studios on map listings in Navajo County as of September 2026. 6 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Navajo County, AZ spend on memberships, classes and admissions?
About $28.7M a year, or $715 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 37 gyms and studios on map listings, it comes to $774K per location. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.
How does Navajo County, AZ compare with the U.S. for gyms and studios?
Navajo County has 9.2 gyms and studios per 10,000 households, 38% below the U.S. rate of 14.9. Spending per location is $774K, 17% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Navajo County would have about 43, against 37 on map listings. There is one business with payroll in the industry for every 4,451 households, against one for every 1,641 across the U.S.
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 68 for gyms and studios (upper middle), #321 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Navajo County
Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.