Real estate · County · Arizona
Real estate businesses in Navajo County, AZ
Competitor counts, household spending and official business counts for real estate businesses in Navajo County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,227 of 2,229 scored counties
#7 of 14 scored counties in Arizona
- Listings
- 101
- 9 chain locations (9%)
- Official establishments
- 84
- +42.4% since 2019
- Household spending a year
- $608.4M
- On rent and homeowner costs · $15,186 a household
- Housing spending per listing (U.S. = 100)
- 139
- 39% above the U.S.
- Listings per 10k households
- 25.2
- 35% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the real estate businesses around any address in Navajo County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $15,186 per household (9% below the U.S. average), households in Navajo County spend about $608.4M a year on rent and homeowner costs. Housing spending per office is 39% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 101 real estate businesses on map listings in Navajo County as of September 2026. Chain locations make up 9% of them, against 6% across the U.S. That comes to 25.2 for every 10,000 households, 35% below the U.S. rate of 38.5.
Official counts show 84 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Navajo County in 2023, up 42.4% from 2019. That is one for every 477 households, against one for every 414 across the U.S. Official counts also show 403 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $405K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Navajo County.
Population estimates show Navajo County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Navajo County scores 47 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,227 of 2,229 scored counties and #7 of 14 scored counties in Arizona.
How Navajo County compares
The same measures for Arizona and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Navajo County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 47.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 139 | 89 | 100 |
| Households per official establishment | 477 | 290 | 414 |
| Official establishment growth, 2019–2023 | +42.4% | +19.1% | +15.8% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on rent and homeowner costs | $15,186 | $18,061 | $16,661 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 47 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 59 → 84+42.4% over the period
- Employees, 2023
- 134
- Annual payroll, 2023
- $8.1M
- One-person businesses, 2023
- 403Businesses with no payroll
- Map listings, September 2026
- 1019 chain locations
- Listings at the U.S. rate for this spending
- 141The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $405K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for real estate businesses, numbered among those based in Arizona, with Navajo County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 78 | 257 | 15.9 | 257 | +25.4% | #58 of 2,229 |
| 2Apache County, AZ | 71 | 19 | 9.0 | 365 | −2.2% | #175 of 2,229 |
| 3Graham County, AZ | 67 | 27 | 21.2 | 178 | +4.0% | #313 of 2,229 |
| 4La Paz County, AZ | 56 | 18 | 20.1 | 173 | +0.9% | #772 of 2,229 |
| 5Santa Cruz County, AZ | 55 | 43 | 25.3 | 140 | +4.8% | #836 of 2,229 |
| 6Yuma County, AZ | 53 | 255 | 32.1 | 115 | +9.2% | #945 of 2,229 |
| 7Navajo County, AZ | 47 | 101 | 25.2 | 139 | +3.0% | #1,227 of 2,229 |
| 8Cochise County, AZ | 46 | 137 | 26.9 | 136 | +0.6% | #1,284 of 2,229 |
| 9Mohave County, AZ | 42 | 424 | 41.6 | 88 | +6.5% | #1,540 of 2,229 |
| 10Pima County, AZ | 41 | 1,666 | 38.1 | 104 | +2.8% | #1,574 of 2,229 |
Other business types in Navajo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Navajo County, AZ?
As of September 2026, map listings count 101 real estate businesses in Navajo County. 9 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 84 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 42.4% from 2019. Another 403 one-person businesses have no payroll, by official counts.
How much do households in Navajo County, AZ spend on rent and homeowner costs?
About $608.4M a year, or $15,186 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). For the 101 real estate businesses on map listings, housing spending per office is 39% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.
How does Navajo County, AZ compare with the U.S. for real estate businesses?
Navajo County has 25.2 real estate businesses per 10,000 households, 35% below the U.S. rate of 38.5. The index of housing spending per office is 139, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Navajo County would have about 141, against 101 on map listings. There is one business with payroll in the industry for every 477 households, against one for every 414 across the U.S. The official count rose 42.4% from 2019 to 2023, against +15.8% for the U.S.
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 47 for real estate businesses (lower middle), #1,227 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Navajo County
Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.