County profile · Arizona
Graham County, AZ market data
Population, household spending and competition for 56 business types in Graham County, each scored against other counties.
- Population, 2025
- 40,157
- +4.0% since 2020
- Households
- 12,746
- Median household income
- $67,325
- +31.1% vs. 2015–2019, before inflation
- Median home value
- $212,000
- Jobs located here
- 9,824
- Highest market score
- 77
- Hair salons, #116 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Graham County by name and distance, and the households and spending within reach. Or open the report at the center of Graham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,157 people live in Graham County, in 12,746 households. Between 2020 and 2025, the population of Graham County grew 4.0%, faster than the U.S. (+3.1%). The median household income in Graham County is $67,325 a year, 17% below the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Graham County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in Graham County are for hair salons (77), pet businesses (77) and auto repair shops (73). Graham County ranks #116 of 2,339 scored counties for hair salons.
Graham County is part of the Safford area. For its number of households, Graham County has the most map listings, relative to the U.S., for gas stations (22% above the U.S. rate) and the fewest for hair salons (50% below the U.S. rate).
All 56 business types in Graham County
Highest Groundwork market score first. Each score compares Graham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 77 | #116 of 2,339 | 15 | 11.8 | $763K | 177 | Under 3 |
| Pet businesses | 77 | #120 of 2,200 | 11 | 8.6 | $988K | 112 | Under 3 |
| Auto repair shops | 73 | #252 of 2,378 | 22 | 17.3 | $710K | 160 | 16 |
| Gas stations | 72 | #351 of 2,358 | 17 | 13.3 | $2.4M | 101 | 13 |
| Insurance agencies | 72 | #411 of 2,272 | 12 | 9.4 | $2.4M | 192 | 10 |
| Lawn, cleaning and pest control | 70 | #227 of 1,771 | 6 | 4.7 | $2.5M | 148 | 10 |
| Salons, barbers and spas | 70 | #292 of 2,385 | 34 | 26.7 | $337K | 158 | Under 3 |
| Coffee shops and cafes | 68 | #344 of 2,063 | 7 | 5.5 | $6.3M | 171 | 6 |
| Sit-down restaurants | 68 | #422 of 2,405 | 43 | 33.7 | $1M | 156 | 20 |
| Real estate | 67 | #313 of 2,229 | 27 | 21.2 | Index only | 178 | 12 |
| Gyms, studios and classes | 67 | #344 of 2,088 | 13 | 10.2 | $836K | 126 | 6 |
| Auto repair and car care | 67 | #462 of 2,401 | 48 | 37.7 | $326K | 121 | 23 |
| Grocery stores | 66 | #518 of 2,070 | 7 | 5.5 | $10.3M | 111 | 4 |
| Restaurants and cafes | 65 | #541 of 2,405 | 82 | 64.3 | $542K | 146 | 52 |
| Primary care and pediatrics | 63 | #443 of 1,656 | 8 | 6.3 | $1.8M | 104 | 9 |
| Pizza | 63 | #537 of 2,090 | 7 | 5.5 | $6.3M | 125 | 24 |
| Real estate agents and brokers | 61 | #524 of 2,176 | 22 | 17.3 | Index only | 173 | 12 |
| Clothing, shoes and laundry | 61 | #672 of 2,210 | 16 | 12.6 | $1.3M | 144 | 4 |
| Tire shops | 59 | #548 of 1,530 | 6 | 4.7 | $2.6M | 104 | 4 |
| Clothing and shoe stores | 59 | #713 of 2,087 | 12 | 9.4 | $1.7M | 133 | 4 |
| Fast food and sandwich shops | 59 | #780 of 2,222 | 13 | 10.2 | $3.4M | 112 | 24 |
| Grocery and convenience stores | 58 | #863 of 2,402 | 21 | 16.5 | $3.4M | 101 | 9 |
| Convenience stores | 57 | #853 of 2,261 | 9 | 7.1 | $8M | 102 | 5 |
| Mortgage brokers and lenders | 55 | #335 of 887 | 5 | 3.9 | Index only | 107 | Under 3 |
| Home repair trades | 54 | #860 of 2,057 | 15 | 11.8 | $2.1M | 87 | 14 |
| Bakeries and dessert shops | 52 | #860 of 1,889 | 11 | 8.6 | $4M | 97 | 6 |
| Doctors, dentists and clinics | 52 | #1,100 of 2,394 | 76 | 59.6 | $194K | 127 | 30 |
| Chiropractors | 50 | #746 of 1,490 | 8 | 6.3 | $1.8M | 77 | 3 |
| Gyms | 50 | #913 of 1,792 | 9 | 7.1 | $1.2M | 93 | 6 |
| Spas and skin care | 49 | #925 of 1,769 | 12 | 9.4 | $954K | 109 | Under 3 |
| Car washes and detailing | 46 | #837 of 1,451 | 9 | 7.1 | $1.7M | 69 | 3 |
| Dentists and orthodontists | 44 | #1,172 of 1,886 | 16 | 12.6 | $922K | 94 | 9 |
| HVAC and plumbing | 42 | #1,142 of 1,707 | 9 | 7.1 | $3.5M | 74 | 11 |
| Optometrists and eye care | 35 | #1,001 of 1,302 | 6 | 4.7 | $2.5M | 78 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.1 | $2.7M | 135 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.1 | $2.9M | 171 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.1 | $2.7M | 60 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.1 | $3.7M | 153 | 5 |
| Barbershops | Not scored | Not scored | 3 | 2.4 | $3.8M | 202 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.4 | $2.3M | 225 | 6 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.4 | $5.2M | 169 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.4 | $10.6M | 88 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.4 | $593K | 87 | 3 |
| Pest control | Not scored | Not scored | 3 | 2.4 | $5M | 49 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.4 | $10.6M | 125 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.4 | $3.6M | 133 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.4M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.6 | $5.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $20.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $14.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $20.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in Graham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.6M | $1,226 | 128 |
| Gasoline and other fuels | $41M | $3,217 | 124 |
| Food away from home | $44.4M | $3,484 | 86 |
| Groceries | $72M | $5,647 | 89 |
| Personal care products and services | $11.4M | $898 | 89 |
| Child care and other personal services | $6.8M | $531 | 91 |
| Memberships, classes and admissions | $10.9M | $852 | 87 |
| Medical and dental services | $14.8M | $1,157 | 90 |
| Pets | $10.9M | $853 | 94 |
| Clothing, shoes and related services | $20.3M | $1,595 | 78 |
| Vehicle insurance | $29M | $2,273 | 116 |
| Home repairs, maintenance and insurance | $31.7M | $2,486 | 82 |
| Lawn care, cleaning and other household services | $14.9M | $1,167 | 83 |
| Rent and homeowner costs | $208.1M | $16,324 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Graham County
- Population, 2025 estimate
- 40,157+4.0% since 2020
- Households
- 12,746
- Median age
- 35.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.3
- Land area
- 4,622 sq. mi.
- People per square mile
- 8
- Median household income
- $67,325+31.1% vs. 2015–2019, before inflation
- Average household income
- $81,219
- Median home value
- $212,000
- Jobs located here
- 9,824
- Daytime population
- 35,369Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Graham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Graham County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Graham County, AZ growing?
Population estimates put Graham County at 40,157 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 12,746 households. Against the 2015–2019 survey, median household income rose 31.1%, before inflation.
How much do households in Graham County, AZ spend?
Households in Graham County spend about $208.1M a year on rent and homeowner costs, $72M on groceries and $44.4M on food away from home. Relative to the U.S., household spending in Graham County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in Graham County, AZ?
Of the business types scored in Graham County, hair salons (77), pet businesses (77) and auto repair shops (73) have the highest Groundwork market scores. For hair salons, that ranks #116 of 2,339 scored counties.
How does Graham County, AZ compare with the U.S.?
Median household income in Graham County is $67,325, 17% below the U.S. median of $80,734. The population rose 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $212,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (22% above the U.S. rate) and lowest for hair salons (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Graham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Graham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Graham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Graham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.