Auto · County · Arizona
Insurance agencies in Navajo County, AZ
The insurance agencies in Navajo County, AZ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #655 of 2,272 scored counties
#7 of 14 scored counties in Arizona
- Listings
- 38
- 6 chain locations (16%)
- Official establishments
- 27
- +22.7% since 2019
- Household spending a year
- $73.9M
- On vehicle insurance · $1,843 a household
- Spending per listing
- $1.9M
- 55% above the U.S.
- Listings per 10k households
- 9.5
- 39% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the insurance agencies around any address in Navajo County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Navajo County comes to about $73.9M a year: $1,843 per household, 6% below the U.S. average. Spread across 38 insurance agencies, that is $1.9M per agency, 55% above the U.S. figure of $1.3M.
There are 38 insurance agencies on map listings in Navajo County as of September 2026. 6 of them (16%) are chain locations, against 21% across the U.S. That is 9.5 per 10,000 households, 39% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Navajo County was 27 in 2023, up 22.7% from 2019. That is one for every 1,484 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $81K has gone to businesses classed as insurance agencies and brokerages in Navajo County.
Population estimates put the population change in Navajo County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). Navajo County scores 64 (upper middle) on the Groundwork market score for insurance agencies, ranking #655 of 2,272 scored counties and #7 of 14 scored counties in Arizona.
How Navajo County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Navajo County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 16.0 | 15.6 |
| Spending per listing | $1.9M | $1.2M | $1.3M |
| Households per official establishment | 1,484 | 1,004 | 966 |
| Official establishment growth, 2019–2023 | +22.7% | +0.9% | −1.0% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on vehicle insurance | $1,843 | $1,858 | $1,957 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 64 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 27+22.7% over the period
- Employees, 2023
- 79
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 386 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $81K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for insurance agencies, numbered among those based in Arizona, with Navajo County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 87 | 92 | 5.7 | $3.5M | +25.4% | #97 of 2,272 |
| 2Graham County, AZ | 72 | 12 | 9.4 | $2.4M | +4.0% | #411 of 2,272 |
| 3Mohave County, AZ | 71 | 99 | 9.7 | $2M | +6.5% | #441 of 2,272 |
| 4La Paz County, AZ | 70 | 6 | 6.7 | $2.8M | +0.9% | #453 of 2,272 |
| 5Apache County, AZ | 68 | 9 | 4.3 | $4.2M | −2.2% | #514 of 2,272 |
| 6Yavapai County, AZ | 65 | 123 | 11.1 | $1.8M | +6.5% | #625 of 2,272 |
| 7Navajo County, AZ | 64 | 38 | 9.5 | $1.9M | +3.0% | #655 of 2,272 |
| 8Cochise County, AZ | 64 | 54 | 10.6 | $1.9M | +0.6% | #663 of 2,272 |
| 9Yuma County, AZ | 62 | 93 | 11.7 | $1.5M | +9.2% | #734 of 2,272 |
| 10Coconino County, AZ | 55 | 59 | 10.7 | $1.8M | −0.6% | #944 of 2,272 |
Other business types in Navajo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Navajo County, AZ?
As of September 2026, map listings count 38 insurance agencies in Navajo County. 6 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 27 businesses with payroll classed as insurance agencies and brokerages in 2023, up 22.7% from 2019.
How much do households in Navajo County, AZ spend on vehicle insurance?
About $73.9M a year, or $1,843 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 38 insurance agencies on map listings, it comes to $1.9M per agency. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.
How does Navajo County, AZ compare with the U.S. for insurance agencies?
Navajo County has 9.5 insurance agencies per 10,000 households, 39% below the U.S. rate of 15.6. Spending per agency is $1.9M, 55% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Navajo County would have about 59, against 38 on map listings. There is one business with payroll in the industry for every 1,484 households, against one for every 966 across the U.S. The official count rose 22.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 64 for insurance agencies (upper middle), #655 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Navajo County
Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.