Beauty and personal care · County · Arizona
Salons, barbers and spas in Navajo County, AZ
How Navajo County, AZ compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #345 of 2,385 scored counties
#4 of 14 scored counties in Arizona
- Listings
- 102
- 9 chain locations (9%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $32.6M
- On personal care products and services · $813 a household
- Spending per listing
- $319K
- 50% above the U.S.
- Listings per 10k households
- 25.5
- 46% below the U.S.
- Population, 2025
- 109,946
- +3.0% since 2020
See the salons, barbers and spas around any address in Navajo County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 102 salons, barbers and spas in Navajo County. Chain locations make up 9% of them, against 15% across the U.S. That comes to 25.5 for every 10,000 households, 46% below the U.S. rate of 47.2.
At $813 per household (19% below the U.S. average), households in Navajo County spend about $32.6M a year on personal care products and services. That is about $319K of household spending for each business on map listings, 50% above the U.S. figure of $213K.
Official counts show 11 businesses with payroll classed as personal care services in Navajo County in 2023. That is one for every 3,642 households, against one for every 804 across the U.S. Official counts also show 248 one-person businesses without payroll.
Between 2020 and 2025, the population of Navajo County grew 3.0%, in step with the U.S. (+3.1%). Navajo County scores 68 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #345 of 2,385 scored counties and #4 of 14 scored counties in Arizona. That puts it in the top quarter of counties.
How Navajo County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Navajo County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.5 | 49.0 | 47.2 |
| Spending per listing | $319K | $208K | $213K |
| Households per official establishment | 3,642 | 849 | 804 |
| Official establishment growth, 2019–2023 | n/a | +39.1% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +6.1% | +3.1% |
| Spending per household on personal care products and services | $813 | $1,017 | $1,005 |
| Median household income | $54,606 | $79,964 | $80,734 |
| Groundwork market score | 68 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 11
- Employees, 2023
- 45
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 248Businesses with no payroll
- Map listings, September 2026
- 1029 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Navajo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Navajo County
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Navajo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for salons, barbers and spas, numbered among those based in Arizona, with Navajo County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 87 | 318 | 19.6 | $505K | +25.4% | #23 of 2,385 |
| 2Graham County, AZ | 70 | 34 | 26.7 | $337K | +4.0% | #292 of 2,385 |
| 3Gila County, AZ | 68 | 59 | 25.0 | $350K | +0.9% | #337 of 2,385 |
| 4Navajo County, AZ | 68 | 102 | 25.5 | $319K | +3.0% | #345 of 2,385 |
| 5Santa Cruz County, AZ | 65 | 42 | 24.8 | $335K | +4.8% | #457 of 2,385 |
| 6Mohave County, AZ | 58 | 388 | 38.0 | $225K | +6.5% | #762 of 2,385 |
| 7Yuma County, AZ | 54 | 329 | 41.5 | $211K | +9.2% | #957 of 2,385 |
| 8Cochise County, AZ | 53 | 167 | 32.8 | $264K | +0.6% | #991 of 2,385 |
| 9Apache County, AZ | 51 | 31 | 14.7 | $507K | −2.2% | #1,079 of 2,385 |
| 10Coconino County, AZ | 51 | 178 | 32.3 | $303K | −0.6% | #1,085 of 2,385 |
Other business types in Navajo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons71
- Barbershops49
- Nail salons64
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Navajo County, AZ?
There are 102 salons, barbers and spas on map listings in Navajo County as of September 2026. 9 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Another 248 one-person businesses have no payroll, by official counts.
How much do households in Navajo County, AZ spend on personal care products and services?
About $32.6M a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 102 salons, barbers and spas on map listings, it comes to $319K per business. It is estimated from the incomes of the 40,063 households in Navajo County and national spending patterns by income.
How does Navajo County, AZ compare with the U.S. for salons, barbers and spas?
Navajo County has 25.5 salons, barbers and spas per 10,000 households, 46% below the U.S. rate of 47.2. Spending per business is $319K, 50% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Navajo County would have about 153, against 102 on map listings. There is one business with payroll in the industry for every 3,642 households, against one for every 804 across the U.S.
How fast is Navajo County, AZ growing?
Population estimates put Navajo County at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Median household income in Navajo County is $54,606, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Navajo County scores 68 for salons, barbers and spas (upper middle), #345 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Navajo County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Navajo County
Screening a site or an acquisition in Navajo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Navajo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.